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Innovation and New Products in the Health-/ Spa or Wellness tourism for a sustainable business development


You can't learn in school what the world is going to do next year. Henry Ford Innovation and New Products in the Health-/ Spa or Wellness tourism for a sustainable ... – PowerPoint PPT presentation

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Title: Innovation and New Products in the Health-/ Spa or Wellness tourism for a sustainable business development

Innovation and New Products in the Health-/ Spa
or Wellness tourism for a sustainable business
You can't learn in school what the world is going
to do next year.Henry Ford
  • Joós Adél
  • Director of
  • Hunguest Hotel Heliossuperior
  • Holistic Health Resort and Medical Center
  • Hungary-Hevíz

Health and SPA/Wellness Tourism
  • Medical(Health)Tourism
  • Medical Wellness
  • Wellbeing(-Wellness)
  • Holistic wellness
  • Spiritual wellness
  • Wholeness
  • Selfness

Spasalus per aquam - places devoted to overall
well-being through a variety of professional
services that encourage the renewal of mind, body
and spirit. (International SPA Association)
Ayurvedic spa, Club spa,Cruise ship spa,Day
spa,Dental spa,Destination spa,Garden spa,Medical
spa,Mineral springs spa,Resort/hotel spa, Mobile
Medical tourism/medical travel/ health tourism or
global healthcare is a term initially coined
by travel agencies and the mass media to describe
the rapidly-growing practice of travelling across
international borders to obtain health care.
Our Affiliated Destinations Argentina,Austria Barb
ados,Brazil Chile,China Colombia,Costa Rica Czech
Republic,Dubai Ecuador,El Salvador France,Germany
Greece,Guatemala Hong Kong,Hungary India,Ireland I
srael,Jordan Korea,Lithuania Malaysia,Mexico Panam
a,Philippines Portugal,Romania Serbia,Singapore Sl
ovakia,South Africa Spain,Switzerland Taiwan,Thail
and Tunisia,Turkey United Arab Emirates United
Kingdom United States Vietnam http//medicaltouris
  • Destinations
  • Costa Rica
  • Czech Republic
  • India
  • Korea
  • Malaysia
  • Mexico
  • Philippines
  • Singapore
  • Services
  • Abdominal Aortic Aneurysm
  • Angioplasty
  • ASD
  • Bypass Surgery
  • Cardiac Angiography
  • Carotid Artery Disease
  • Carotid Artery Surgery
  • Coronary Artery Bypass Graft Surgery
  • Carpal tunnel biopsy
  • Pancreatic Cancer
  • Weight-loss surgeries Abdominal Wall Surgery
  • Breast Surgery
  • Dermabrasion or Skin Smoothing Surgery
  • Disc Replacement
  • Heart Valve Replacement
  • Hair Transplant
  • Knee Joint Replacement
  • Thyroid Gland Removal

Procedures List We Serve Alternative
Treatments Ayurveda Cancer Treatments Cardiac Cosm
etic Surgery Dental Diabetes Eye
Treatments Fertility General Surgery Gynecology Or
iental Medicine Orthopedic Spine Stem Cell
Therapy Transplants Urology Weight loss Wellness
Spa http//
Medical wellness
  • Medical Wellness beinhaltet gesundheitswissenscha
    ftlich begleitete Maß nahmen zur nachhaltigen
    Verbesserung der Lebensqualität und des
    subjektiven Gesundheitsempfindens durch
    eigenverantwortliche Prävention und
    Gesundheitsförderung sowie der Motivation zu
    einem gesundheitsbewussten Lebensstil.
  • (Deutscher Medical Wellness Verband)
  • The Medical Wellness Association defines medical
    wellness as the practice of health and medical
    care relating to proven wellness outcomes.
  • (

  • Wellness is generally used to mean
    a healthy balance of the mind, body and spirit
    that results in an overall feeling of well-being.
    It has been used in the context of alternative
  • The term quality of life is used to evaluate the
    general well-being of individuals and societies.
    The term is used in a wide range of contexts,
    including the fields of international
    development, healthcare, and politics. Quality of
    life should not be confused with the concept
    of standard of living, which is based primarily
    on income. Instead, standard indicators of the
    quality of life include not only wealth and
    employment, but also the built environment,
    physical and mental health, education, recreation
    and leisure time, and social belonging

Holistic Wellness
  • Wellness is the condition of being in optimum
    health. It is a holistic blend of physical,
    mental, and spiritual well-being-
  • the result of consciously choosing to live a
    quality life.
  • The path of natural health and wellness is
  • a life-long journey that requires personal
    responsibility and commitment.
  • (http// )

Anyone who stops learning is old, whether at
twenty or eighty. Anyone who keeps learning stays
young. The greatest thing in life is to keep your
mind young.Henry Ford
Spiritual Wellness
  • A person engaged in the process of spiritual
    wellness is willing and able to transcend oneself
    in order to question the meaning and purpose in
    his/her life and the lives of others.  He/she is
    involved in the process of questioning all that
    is around him/her and has an appreciation for
    that which cannot be completely understood.  This
    person seeks to find harmony between that which
    lies within and the social and physical forces
    that come from outside.  Feelings of doubt,
    despair, fear, disappointment and dislocation as
    well as feelings of pleasure, joy, eagerness and
    discovery are part of this search for a universal
    value system.

Whole(ness)Egész(ség)In normal usage, the
word "whole" means simply complete, entire,
undivided, not ill or injured. Holistic science
and philosophy and the study of systems have
addednew dimensions to our understandings of
wholenessunderstandings which are still
  • unity and diversity, relationship and
    uniqueness, and context and interiority
  • The quality or state of being whole, entire, or
    sound entireness totality completeness.

Time and money spent in helping men to do more
for themselves is far better than mere
giving.Henry Ford
  • Selfness is more than wellness.Beside healthy
    living herby we speak about getting in balance
    with ourselfs. Selfness means self-knolege, a
    life-long journey to understand ourselfs, to
    consciously train our body-mind-soul(spirit)
    across our whole life.
  • The followers of selfness tend to reach the total
    harmony of body and mind to achieve a healthy
  • Selfness is often mentioned as a trend for
    changing ourselfs, because the better recognition
    of what we are, brings the need to change even
    once life.
  • We all wants to be self confident, optimistic,
    balanced, which we want to pass on to our
  • The methods of Selfness helps us to get more and
    more acquainted with our inner values. It is our
    responsibility to cross on a devevloping process
    to live an equvivalent life to our potential.
  • SELFNESS is development and even a break outThe
    selfness means for people who are willing to live
    a healthy life, a possible self-improvement in
    which process is going to born a balanced, an
    ambitious ,to itself and his-or her decisions
    being responsible,self-balanced individuum.

The goal and the stations of SELFNESS-LIFE-STYLE
  • To recognise ourselfs, the exploring of our
    strengths and weaknesses
  • Changing ourselfs (inside, outside), and the
    change of our environment
  • Establishing a healthy self-confidence
  • Finer body and soul, ambitious environment, meet
    our balance, contence,safety,and happyness.
  • To help establishing a happy and healthy society.
  • The possible applications of selfness has bee on
    implemented by alternativ therapists,
    psychiatrists, spiritual therapists, but the
    circle is constantly growing 
  • (Hungarian Selfness Association)

The highest use of capital is not to make more
money, but to make money do more for the
betterment of life.Henry Ford
  • Innovation . . . is generally understood as the
    successful introduction of a new thing or method
    . . . Innovation is the embodiment, combination,
    or synthesis of knowledge in original, relevant,
    valued new products, processes, or services.
  • "Innovation is the multi-stage process whereby
    organizations transform ideas into new/improved
    products, service or processes, in order to
    advance, compete and differentiate themselves
    successfully in their marketplace."
  • "All innovation begins with creative ideas . . .
    We define innovation as the successful
    implementation of creative ideas within an
    organization. In this view, creativity by
    individuals and teams is a starting point for
    innovation the first is necessary but not
    sufficient condition for the second".
  • "Innovation, like many business functions, is a
    management process that requires specific tools,
    rules, and discipline."

When everything seems to be going against you,
remember that the airplane takes off against the
wind, not with it.Henry Ford
What is the purpose of Innovation Companies
cannot grow through cost reduction and
reengineering alone... Innovation is the key
element "in providing aggressive top-line growth,
and for increasing bottom-line results"
  • Quality management
  • Opening new market/-place
  • Enlarge product offer
  • Reduced labour costs
  • Improve product line process
  • Reduced materials
  • Reduced environmental damage
  • New products and/or services
  • Reduced energy consumption
  • Conformance to regulations 

Quality management
  • Facilities
  • Workforce(Job Facility,coaching)
  • Product
  • Sales(IT services up to date,be international,
    language knowledge, homepage is a sales object)
  • Marketing(everithyng can be sold)
  • PR

Quality means doing it right when no one is
looking.Henry Ford
(new)Opening of (new)market-/place GNÓTHI
Find Yourself within the Global Marketplace,
Position Yourself, Identify Your Product and/or
Service Offering, Identify Your Target Market
  • (new) defining our product (Object-Environment(mic
  • (new) defining markets (country,our costumers)
  • (new) defining our strengths-weaknesses
  • (new) defining our strategy of sales , marketing,
    PR concerning market place
  • Specification of market place/-segmentation
    concerning product type and costumer (should be

(New)Product Developmentnew product
development (NPD) is the term used to describe
the complete process of bringing a new product or
service to market.
  1. Idea Generation
  2. Idea Screening
  3. Concept Development and Testing
  4. Business Analysis
  5. Beta Testing and Market Testing
  6. Technical Implementation
  7. Commercialization
  8. New Product Pricing

Idea generation
  • Gastronomy Food(suitable for food
    allergical-diabethical, muslim-halal, vegetarian,
    fresh,home made, cakes and bread free from food
    allergical ingreediants,also as take away, ice
    cream)Drink (glutenfree beer, even as happy hour,
    basic diet, paleolith diet, liquid
    diet)glutenfree cooking course, hungarian
    cooking course,jubileums evenings with galadinner
  • Room (Koran,prayercarpet,colon service,water
    services,fresh fruits )
  • Therapyimplementing new methods, (medical lymph
    drainage,salt chamber aktív aircirculated salt
    breathing), new packs (sulfur, wellness mud,
    fluor),new wellness body rituals, individual
    cabins with shower for these rituals, fish
    therapy (pedicure, bath), quantum medicin,
    medical laser, wellness lymph massage cloth,
    trx-training, different types of yoga, yoga
    courses, holistic liquid cure, self-confidence
    courses, selfness open door days, alternatív
    therapy(bach-/deva therapy, Hellinger, TCM,
    Reiki, Music therapy, Fitotherapy, Individual
  • Hotelweekly regional manufactures market,
    fashion show,regional ensembles weekly
    performance, life musik evenings,hungarian famous
    singers performance weekends in low season,
    special gastronomic weekends,

Idea screening
  • Will the customer benefit from the product?
  • Investigating our costumers now (questionnaire 6
    languages ,10-20-30) (what are the most common
    problems at the therapy-getting older, cancer,
    heart problems)eating habits (soup at
    lounch),herbal tee free avaliable after
    breakfast, glutenfree diettherapy
  • What is the current or expected competitive
    pressure for the product idea?
  • How can we keep our costumers? Our partners?
    Costumer bonus program(card, first
    minute).Individual broshures 2 times/year.You are
    the first you are the winner.
  • Which are the markets now? what are the potential
    markets, how can be up to date in these different
    markets? Different offer for the markets,
    country holidays.
  • Who can be our new costumer, who doesnt disturb
    our costumers now!!!!
  • What is the size and growth forecasts of the
    market segment/target market?
  • Age of guests 50- 80, 70-30!! We need younger
    guests?! Selfness.
  • What are the industry sales and market trends the
    product idea is based on?
  • Increasing Health travel, increasing therapie,
    increasing allergy, stress, locomotiv disorders
  • Is it technically feasible to manufacture the
  • Will the product be profitable when manufactured
    and delivered to the customer at the target price?

Know What Your Competitors Are Doing
Concept development and testing
  • Food allergy bufett system (1 year staff
    training, testing period, pictograms)
  • Holistic liquid therapy (testing on collegues,
    testing therapists, test on 1 guest new
    program 4-5 days inatead of 12-but)
  • SELFNESS (selfness week, selfness weekend, open
    air presentation, exhibition, conference,
    performances, training)
  • Collage of Hungarian Alternativ Therapies also in
    H.Helios Hotel (educational program)
  • Therapie as information center (heviz-therapy-com)
    instead of hotel

Differentiate Yourself from the Competition
Business analysis
Prepare to Overcome Potential Barriers
  • Estimate likely selling price based upon
    competition and customer feedback
  • Estimate sales volume based upon size of market
    and such tools as the 
  • Estimate profitability and break-even point
  • Food allergy (we had skills, budget low, official
    licence for production, pictograms, marketing
    costs, food labelling,)
  • Liquid therapy (low budget)
  • Selfness (self confidence programs,yoga week,
    life style programs) budget in price
  • New web page

Beta testing and market testing
  • Produce a physical prototype or mock-up
  • Test the product (and its packaging) in typical
    usage situations
  • Conduct focus group customer interviews or
    introduce at trade show Food allergy (contact to
    the hungarian central and regional associations,
    Austria, Germany, Slovakia, Market and product
    tastings, controlling monitoring)
  • Produce an initial run of the product and sell it
    in a test market area to determine customer
  • Liquid therapy, Selfness, Medical Therapy,
    questionnaires, therapists experiences, follow up
  • Selfness- Questionnaire
  • Make adjustments where necessary

There is no man living that can not do more than
he thinks he can.Henry Ford
  • Launch the product
  • Produce and place advertisements and
    other promotions Online marketing, google
    adwords, Print media, Exhibitions, Journalists
    study tour
  • Fill the distribution pipeline with product
  • Critical path analysis is most useful at this

Product prising
  • Impact of new product on the entire product
  • Value Analysis (internal external)
  • Competition and alternative competitive
  • Differing value segments (price, value, and need)
  • Product Costs (fixed variable)
  • Forecast of unit volumes, revenue, and profit
  • Food allergy-bufett same price
  • Liquid therapy, selfness depending quality can
    be 50 expensive than normal package price good
    price and value

Thank you for your attention!
  • Coming together is a beginning keeping together
    is progress working together is success.
  • If you think you can do a thing or think you
    can't do a thing, you're right.Henry Ford
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