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European Spas Association (ESPA) Europ

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Title: European Spas Association (ESPA) Europ


1
European Spas Association (ESPA)Europäischer
Heilbäderverband (EHV) Association Européenne du
Thermalisme et du Climatisme (AETC)Asociasión
Europea de Estaciones Termales (AEDET)
2
Activities and services of the ESPA
  • by
  • Reinhard Petry
  • Project Manager
  • European Spas Association (ESPA)
  • 04. 06. June 2009
  • Muszyna (PL)

3
ESPA Members from
Bulgaria Iceland Portugal Czech Republic
Italy Romania Denmark Slovakia Estonia
Latvia Spain Germany Lithuania
Switzerland Greece Luxembourg Turkey
Hungary Netherlands Serbia Observing
member
4
Lobbying
European European Council Commission Parliament
of Europe
Cooperation with European Tourism Industry
Network (ETIN)European Social Insurance Partners
(ESIP) World Tourism Organisation
(UNWTO) Partners International Society of
Medical Hydrology and Climatology
(ISMH) SSI, Berlin Further Partners TUI-Vital
FIT Health Travel
5
Main services and activities of the ESPA
  • First and only by the EU-Institutions recognised
    umbrella association
  • Lobby work at the national level, e.g.
    consultation and support of the national
    legislation
  • Liason in the ISO-Working Group 2 spa services
    which is setting standards worldwide
  • Internet Portal www.espa-ehv.eu
  • Network of and for health resort and spa
    professionals
  • Introduction and development of quality standards
    for health resorts, spa facilities and spa
    services

6
Main services and activities of the ESPA
  • Network of and for health resort and spa
    professionals
  • Introduction and development of quality standards
    for health resorts, spa facilities and spa
    services
  • Certification of health resorts and spa
    facilities (EUROPESPA) www.europespa.eu
  • Encouraging fair competition in the health resort
    and spa industry
  • Communication and collaboration with members and
    operators in Europe and worldwide
  • Public relations and image promotion in Europe
    and elsewhere
  • Support for research and the provision of
    information
  • Staff training in health resorts and spa
    facilities

7
Quality Standards for European Spas
Actual situation
  • Increasing competition on the European level
  • Missing transparency in prices and quality for
    the customers

Conclusion There is a need for coordinated
structures and instruments which lead to more
transparency in the market and give new impetus
for a better quality of the Spas and Health
Resorts in Europe
8
The first instrument developed by the ESPA is
9
The second instrument developed by the ESPA is
10
Spa philosophies worldwide
  • Spas in Europe (ESPA)
  • Highest level of a health resort as recognised
    by the national laws, are situated in a clean and
    healthy environment ( air, water, traffic,
    noise), have the competence and experience for a
    qualified prevention and rehabilitation,
    especially for chronic diseases as well as for
    wellness offers. Depending to the local remedies
    the spa may be classified as mineral-, thermal-,
    peat-, seaside-, or Kneipp-Spa.
  • Spas in USA (ISPA)
  • Spas are places devoted to enhancing overall
    well-being through a variety of professional
    services that encourage the renewal of mind, body
    and spirit.

11
USA
  • The health system in the USA is much different
    from Europe. Many million of citizens are not
    insured. Spa services are not reimbursed
  • Years ago there was a spa system and there
    existed spa towns like Palm Springs etc.
  • The Day Spa is not a spa from the medical point
    of view but only wellness
  • The role of the pharmaceutical industry

12
Difference between Europe and the USA
  • Recognition of natural, local remedies in Europe
  • The use of natural, local remedies has a long
    tradition in Europe
  • Spa medicine is recognised and reinbursed by
    health insurances in many European states
  • Prevention and rehabilitation are the keywords
    for all activities in the spas
  • The EU-Commission is using health and prevention
    as keywords in the White Paper - a Strategic
    Approach for the EU 2008 - 2013 - (COM(2007)630
    final)

13
Global Spa Market
  • Europe 180 Mio. overnights
  • Germany 100 Mio. overnights
  • Japan 130 Mio. visits
  • USA 110 Mio. visits
  • Bavaria 60 Mio. visits
  • Annual Figures

14
Economic data
  • FRANCE
  • 99 Spas (without Thalasso-Spas)
  • 490.000 Guests yearly with appr. 8,8 Mio.
    overnights about 10.000 self paying guests
  • 90.000 Jobs
  • GERMANY
  • Bavaria
  • 53 Spas (Heilbäder und Kurorte)
  • 3,200 Billion in in 2005
  • 90.000 Jobs
  • 50,30 Average daily expenses per guest
  • 175.000 Guests per day 64 Mio. per year

15
Overnights guests in European Spas
 Countries Spas   Overnights     Stays  
               
    2004 2005 2006 2004 2005 2006
2004 2005 2006 2004 2005 2006
Deutschland/ Germany 291 98.550.644 97.689.638 97.745.977 17.214.515 17.623.743 18.064.628
Frankreich/ France (Thermal) 96 9.469.835 9.052.561  8.824.177 571.575 504.607 492.325
Griechenland/ Greece 50 1.620.000     180.000    
Lettland/ Latvia (only Jurmala) 20 369.353 363.881 390.757 67.614 101.447 124.638
Österreich/ Austria 81 18.200.000 18.030.913 18.057.000 not registered  not registered  not registered 
Portugal 34 839.099 850.000 855.000 98.512 98.521 99.057
Romania  61 6.000.000     720.000
Serbien/ Serbia 40 3.964.027 3.778.280 3.927.055 682.000 703.359 711.829
Slowakei/ Slovakia 21 2.499.606     137.156    
Spanien/ Spain 128 6.298.000 6.801.840 7.295.000 920.000 1.011.000 1.105.000
Tschechien/ Czech Republic 34 5.429.427 5.777.335 5.669.938 309.258 314.928 327.078
Ungarn/ Hungary (only Danubius Hotels) 32     3.836.000     426.000

16
Economic data
Countries Number of Spas/spa-hotels Turnover in EURO Arrivals Foreigners Overnights Foreigners Number of stays payed by health insurances
Germany 300 28 Mrd. 19.000.000 1.800.000 101.000.000 5.200.000 2.400.000
Austria 81 4 Mrd.     18.500.000   200.000
Slovakia 25   200.000 65.000 3.300.000 1.100.000 80.000
Serbia 40 70 Mio. 710.000 30.000 4.000.000 135.000 50.000
Portugal 34 180 Mio. 100.000   850.000   85.000
Spain 128 220 Mio. 1.100.000   7.300.000    
Greece 50   360.000   3.200.000    
17
Demand in Health Tourism
2002
2007
Passive- Wellness 21
Passive- Wellness 40
Medical- Wellness 79
Medical- Wellness 60
18
Wellness philosophy changes
19
Preferences of the German health- and
wellness-tourists
Countries Share Share Change
2007 2002
Germany 40 44 - 4
Italy 12 11 1
Austria 11 15 - 4
Switzerland 9 8 1
Spain 6 6 /- 0
Thailand 5 2 3
Sri Lanka 5 ------ ------
Czech Republic 3 4 - 1
Denmark 3 1 2
Hungary 2 5 - 3
20
Perspectives for Spas
  • People in Europe are getting older and more
    flexible. Consequence They are travelling
    abroard.
  • Finding combination between spa tourism and
    cultural highlights
  • Creating packages for prevention and relaxation
    including medical services on place
  • Working out of spa related offers for people
    living in Central Europe
  • Integrating spa related offers for families with
    chidren
  • Offering programs for healthy lifestyle and
    nutrition in spas

21
EU Commission and EuGH
  • The Communication from the Commission from
    2006-09-26 - SEC (2006) 1195/4) -
    Consultation regarding Community action on
    cross-border health services
  • A high level group has been installed
  • The decisions of the European Court of Justice
    oblige the EU-Commission to find a regulation.
    The services in the spas as health services are
    also touched.

22
Spas in Europe Trencianske Teplice, SK
23
Spas in Europe Bad Wörishofen, D
24
Spas in America Chicago, USA
25
Spas in Far East Tokio Water Park, Japan
26
  • As you see Spas worldwide are very different,
    common is that they are popular among the
    customers for relaxation and/or health.

27
Analysis of the main markets in Europe
  • Northern Europe Thermal water exists only in
    Iceland Only the Baltic countries are familiar
    with the classical cure
  • Western Europe Long cure tradition momentarily
    without a real perspective for the future
  • Central Europe The heart of the classic
    cure The competition for German guests is
    getting more and more intensive
  • Southern Europe P, E and I will mainly stay
    domestic markets
  • South Eastern Europe BG, SRB, GR, ROM, TR to
    be successful in the Spa-market these
    countries have to invest and to offer the
    best quality. There is a lack of information

28
Conclusion
  • Information,
  • Innovation and
  • Investment
  • are essential conditions to be successful in the
    European market.

29
Quality
  • The main objective is, to provide the highest
    quality in the spas, therapy-centers and spa
    hotels

30
Therapies
ARE YOU SURE THAT THIS IS AN EFFECTIVE THERAPY
FOR YOUR BACK PAIN AND MY ARTHRITIC KNEES?
THANK YOU FOR YOUR ATTENTION
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