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Qatar Wellness Market Research Report - 2020 : Ken Research

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Qatar Wellness Market Outlook to 2020 - Rising Awareness about health & Fitness and Prevalence in Lifestyle Diseases will drive the Market" provides a comprehensive analysis of Wellness market in Qatar. – PowerPoint PPT presentation

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Title: Qatar Wellness Market Research Report - 2020 : Ken Research


1
Qatar Wellness Market Research Report 2020
Ken Research
2
  • How the Qatar Wellness Market Is Positioned?
  • The term wellness in itself is a broad
    term and can be defined as a state of superior
    physical, mental and emotional health
    particularly maintained by a suitable diet,
    exercise and other lifestyle alterations. The
    wellness industry in Qatar has made progress
    since its introduction to an inclusive ecosystem
    comprising of consumers, suppliers, related
    industries, facilitators and the government. The
    wellness market in Qatar has showcased a vigorous
    growth in the recent past, primarily on account
    of the early adopters, comprising of the young
    urban population which have high disposable
    incomes. Owing to increasing awareness of health
    and beauty in the country, Wellness market had
    increased at a CAGR of during 2010-2015.
    Wellness market had increased from USD million
    in 2010 to USD million in 2015. The wellness
    market in Qatar has also been strongly driven by
    the foreign tourist arrivals especially leisure
    and business tourists over the years. These
    tourists are the best target market for hotel and
    day spa operators, which also offer a wide range
    of beauty services such as several types of bath,
    aroma oil massages, body wraps, pedicures and
    manicures.

3
  • The continuing developments in the
    wellness market in the country have attracted
    various global and domestic players in the
    country. For instance, the cosmetics and
    fragrance industry in Qatar had witnessed the
    entry of a large number of foreign players and
    major global brands such as LOreal, Revlon,
    Proctor and Gamble, Unilever and others over the
    years. Similarly, many global players in the
    fitness segment such as Fitness First, Anytime
    Fitness and others have also entered the market
    in the country.
  • How Spa/ Saslon Services Market of Qatar is
    Performing?
  • Spa Salon industry in Qatar is
    increasing at a tremendous rate over the few
    years. Spa and salon concept is more than a
    therapeutically ritual for the body. . Relaxation
    for the body, mind and soul through a massage is
    a weekly extravagance or a relaxing means which
    the Qatari population is rapidly adapting to get
    through a tiresome time at work. Abundant massage
    and relaxation courses are accessible in Qatar.
    The spa and salon market in the country has grown
    at a CAGR of during the period 2010-2015, of
    which the hotel spa segment contributed a major
    proportion of the market. In 2015, the spa and
    salon market had increased to USD million as
    compared to USD million in 2010.

4
  • On the basis of types of Spa/Salon market
    can be divided by hotel spa/salon and independent
    spa/salon. Hotel Spa/Salons had dominated the
    market of Spa salon industry in terms of
    revenues in 2015. The large number of tourist
    inflow in Qatar has significantly contributed to
    the growth of hotel spas. The tourist influx has
    grown tremendously over the years. The hotel
    spa/salon had contributed in 2015 in terms of
    revenues and in terms of number of centers.
    The independent spa/salon had dominated the
    market in terms of number of centers in 2015.
    Female Spa/Salon had majorly contributed in the
    market size of the overall industry in Qatar. The
    frequency of using Spa/Salon services by female
    members is more as compared to the male members.
    On an average females use to visit a parlor in
    every 20 days in Qatar. Recently it has been
    witnessed that the demand of mens grooming salon
    had increased in Qatar. Doha city had dominated
    the market in terms of revenues. Doha had
    contributed USD million in 2015. With the
    presence of large number of star hotels in Doha,
    the city had dominated the industry in terms of
    revenues. Also, Doha is the industrial area and
    home to number of corporate houses. Majority of
    the expat population is living in Doha which is
    regularly demanding Spa/Salon Services. The
    second highest contributor is Al-Wakrah followed
    by Al- Khor and others.

5
  • The age group of 25-40 years is the major
    contributor in the revenues of the Spa/Salon
    industry. This age group encompasses of young
    working and college going population, who are
    very conscious about their looks and appearance.
    This age group of people had contributed in
    2015 in terms of revenue. In hotel spa/salon
    Massage had majorly contributed in the overall
    revenues in 2015. Facial is the second largest
    contributor in the revenues in 2015. In
    independent spa/salon facial services had
    contributed majorly in terms of revenue in 2015.
    Body treatment is the second highest contributor
    in the segment. The wide range of services
    offered by the spa/salons for body treatments had
    driven the market of body treatment in the
    country followed by hair treatment and make up
    services. It has been anticipated that the market
    will increase at a CAGR of during 2016-2020 to
    reach at USD million in 2020. The Spa/Salon
    market will be majorly driven by the Hotel
    spa/salon. There are number of upcoming star
    hotels in the country to accommodate increasing
    number of tourists in the country.
  • What is the role of fitness services in the qatar
    wellness industry?
  • Qatar is among the top five countries in
    the world for overweight and obese. Rising
    prevalence of life style diseases among the
    population in the country had increased the
    awareness about health and fitness.

6
  • The fitness services market in Qatar had
    increased at a CAGR of during 2010-2015 in
    terms of revenue. The increasing number of health
    and fitness clubs in the country had surge the
    number of subscriptions for fitness clubs. In
    Qatar there are separate gyms for male and female
    customers. The female gym and fitness clubs had
    also gained popularity over the past few years.
    In Qatar, there are many strict rules and
    regulations for opening a female gym. In spite of
    all this there are many female health clubs,
    which are gaining popularity. The fitness market
    in Qatar had increased from USD million in 2010
    to USD million in 2015. The personal trainer
    market had also witnessed a robust growth in
    terms of number of personal trainers over the
    past few years. Rising number of fitness centers
    in the country had increased the market of the
    personal trainers. Personal trainers play a
    crucial role in gyms and fitness clubs. They are
    required to look after the members and give them
    personal training sessions. The training sessions
    includes 1 on 1 sessions and also group sessions.
    The fitness industry of Qatar had been majorly
    dominated by organized sector. Organized had
    contributed USD million in 2015. Organized
    sector had witnessed a robust growth over the
    past few years in the country.

7
  • The market had increased both in terms of
    revenues and number of fitness centers.
    Organized players offer different types of
    integrated services under the same roof such as
    gym, aerobics, Pilates, yoga, dance and others
    which had majorly attributed to the increasing
    demand of these gyms among the population. The
    unorganized fitness centers are leading the
    market of Qatar in terms of number of centers in
    2015. The unorganized sector had contributed USD
    million in 2015. Gym Services have dominated
    the fitness industry in Qatar in 2015. Gym
    exercises and equipments are the best way to lose
    or gain weight fast and effectively. Gym services
    had contributed USD million in 2015. Yoga is
    the second largest contributor in the industry.
    Yoga is very popular in Qatar because of its
    number of benefits. The third largest contributor
    is Pilates followed by martial arts and others.
    Male subscribers have dominated the market. Male
    members are more conscious about body building
    because of which they regularly go to the fitness
    centers, as it is very tough to have the desired
    result at home. Doha had contributed majorly in
    the revenues of the fitness industry of Qatar.
    Doha region has the highest number of gyms.
    Alwakrah city is the second largest contributor
    followed by al- Khor and others.

8
  • Diplomatic club had contributed majorly in
    terms of revenues of the fitness industry
    followed by anytime fitness gym, Fitness first
    and others. The health and fitness club industry
    in Qatar will grow at a tremendous rate on
    account of increasing concern among the
    population and their escalating willingness to
    spend on fitness services in order to stay fit
    and lead a healthy life. The market will increase
    at a CAGR of during 2016-2020.
  • What has been the Growth trajectory of Cosmetics
    Fragrance in the Qatar Wellness Industry?
  • The cosmetics and fragrance market in Qatar has
    grown at a CAGR of during 2010-2015. This was
    predominantly on account of the growing tendency
    of the countrys population to spend on beauty
    products and fragrances. An increasing number of
    working women in the country had supported the
    growth of cosmetics and fragrance market in Qatar
    because of rising product knowledge. The market
    was driven on the account of the growing tendency
    of the countrys population to spend on beauty
    products and fragrances. The fragrance segments
    had majorly contributed in the revenues of Qatar
    cosmetics Fragrance market. The participation
    of the fragrance segment had increased from 50.7
    in 2010 to 54.0 in 2015 due to the surge in
    demand for perfumery by all sections of the
    society reflecting the inclination of the Arab
    population for scents.

9
  • The skin care segment is the second largest
    segment of cosmetics and fragrances market
    followed by hair care segment in Qatar. Fragrance
    Market in Qatar had witnessed a robust growth
    rate over the past few years. Perfumes play an
    important role in social life of Qatari people
    and therefore they choose fragrances for
    themselves with high consideration. The fragrance
    market had increased at a CAGR of during
    2010-2015. The skin care market is the second
    largest market in cosmetics and fragrances market
    in Qatar with a share of in 2012. It has
    expanded substantially in Qatar during 2010-2015
    and is distinguished with the presence of global
    brands such as PG, Unilever Group, and others.
    The skin care market has been predominantly
    driven by the desire of women in Qatar to enhance
    their beauty. Some of the other major factors
    that have contributed to the growth of this
    market are rising young population, high
    expenditure on personal care products and an
    enlarged retail scenario in the country. The skin
    care market has been recorded at USD million
    growing at a CAGR of as compared to USD
    million in 2006.

10
  • The hair care market in Qatar in 2015 was
    valued at USD million, thus registering a CAGR
    of during 2010-2015. The rise in the sales of
    hair care products in the country was due to the
    surging problems of hair dryness and damages
    faced by the consumers due to the drastic
    environmental changes and rising pollution level.
    Additionally, it has been noticed that high
    disposable income of consumers has encouraged
    them to display significant demand for new and
    innovative hair care products and are even ready
    to pay a premium for advanced shampoos,
    conditioners, hair oils, hair colors and hair
    gels which would not only nourish their hair but
    also protect them from harsh environmental
    changes. The overall cosmetics and fragrance
    market in Qatar is expected to grow at a robust
    rate in the future years. The market will be
    majorly driven by the fragrance segment in the
    future. Growing fondness among the population of
    Qatar for enhanced beauty products is the major
    reason for the overall growth of cosmetics and
    perfumes market in the country. Additionally,
    rising mens grooming segment in the country will
    drive the market in upcoming future.

11
  • Fragrance industry will dominated the
    market in coming future followed by skin care,
    and hair care market. The increase in the number
    of tourist in the country in future will drive
    the market of fragrance in Qatar. International
    tourists have a penchant for the peculiar
    fragrances famous in the Arab world. This will
    triggered the demand of fragrance especially for
    Arab fragrances.
  • Trends in Qatar Wellness industry
  • Rise in social Media as a Channel of
    Communication
  • Various players in the Cosmetics product
    and fitness clubs market are trying to establish
    closer contacts with their customers by routing
    the communication through social networking
    sites.
  •  
  • Growth of Organic Products
  • It has been increasingly noticed that
    people in Qatar are now making significant
    concentration on the quality and health aspects
    of such products. Emergence of naked products
    i.e. those products which do not contain any
    preservatives or packaging are becoming more
    popular in the country.

12
  • Rise of the Destination Spas in Qatar
  • The rising number of tourist in the
    country and increasing demand of day
    destination Spas in the country had led to the
    expansion destination spa business in the
    country. 
  • Emerging Hybrid wellness Centers
  • The number of hybrid wellness centers had
    increased in Qatar during 2010-2015. Earlier one
    stop beauty solutions were largely available in
    the hotel spas. However in the recent years, a
    large number of independent spas have opened up
    in Qatar which not only provide spa services but
    also offer other beauty and fitness services that
    are provided in the salon.
  • Others trends are rising e-commerce
    market, increase in mens grooming segment,
    rising lifestyle diseases among the population.
  • What are the future prospectes for qatar wellness
    market?
  • The health and wellness market in Qatar
    is most likely to show further advancements in
    the coming years. It is expected to grow at a
    CAGR of during 2016-2020 from USD million in
    2016 to USD million in 2020. This growth would
    majorly be promoted by growing awareness among
    the people regarding the gains of health and
    wellness products and services and refinement of
    the consumer tastes and preferences of people in
    the country.

13
  • The cosmetics fragrances market in Qatar
    would be dominating segment in health and
    wellness industry with its contribution remaining
    close to in the year 2020. The Spa/salon
    market will increase at a CAGR of during
    2016-2020 in terms of revenue. Also, the upcoming
    Olympics in the country will trigger the growth
    of hospitality sector leading to the increase in
    the Spa/salon industry in the country. The
    fitness market in Qatar would continue to
    maintain its contribution to the health and
    wellness market in Qatar close to in 2020.

14
  • Source https//www.kenresearch.com/healthcare/ge
    neral-healthcare/qatar-wellness-services-products-
    market/54090-91.html
  •  Contact Ken ResearchAnkur
    Gupta, Head Marketing CommunicationsAnkur_at_kenre
    search.com91-9015378249

15
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