This is a Modern World Sub Cultures and Sub Genres: Make your library service truly multicultural

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This is a Modern WorldSub Cultures and Sub
Genres Make your libraryservice truly
multicultural
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Lets Identify a Subculture

• Come together, on a local and national level to
  socialize and skill share.
• Create their own publications and organizations.
• Are constantly struggling to re identify
  themselves and find their relevance in the world.
• Have created their own social hierarchy.

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• LIBRARIANS
• While we are a profession, much of our behavior
  mimics that of a subculture.

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Under Your Influence

• Librarians involvement in a subcultures may
  explain their choice in the profession (Geek is
  now thought of as a subculture).
• Many changes in our profession can be attributed
  to the influence of subcultures and
  countercultures.

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Beyond Race and Class

• In the (post) modern world we are all looking for
  our place. We can no longer rely on our ethnicity
  and ancestry for identity.
• As librarians we are challenged by a society
  becoming fragmented and increasingly complex.
• We can resign ourselves to serving a increasingly
  smaller norm or we can learn to embrace
  diversity outside of class and race.

• Subculture
• Counterculture
• Youth Culture
• Urban Tribes
• Enthusiast
• Scene

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What Is A Subculture

• In Sociology and Cultural Studies it is Defined
  as
• A group of people with a culture (whether
  distinct or hidden) which differentiates them
  from the larger culture to which they belong.

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Sociology and Subcultures

• The Chicago School is best known for its analysis
  of how the urban environment affects human
  behavior. Its members studied social structures
  and physical environmental factors, rather than
  genetic and personal characteristics, in the
  development of human interaction.

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Identification of a Subculture

• Distinctive use of aesthetics.
• A symbolic use of style which can be interpreted
  by other members of the same culture.
• Affinity to a particular type of music, physical
  activity (sport), style of art, or geographic
  territory.
• An often antagonistic view of normal society and
  social conformity.

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The Urban Tribe

• The urban tribe is a microgroup of people who
  share common interests in metropolitan areas. The
  members of these relatively small groups tend to
  have similar worldviews, dress styles and
  behavioral patterns.
• Defined by French sociologist Michel Maffesoli,
  1985.

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Types of Subcultures?

• Punks
• Goths
• Gammers
• Techies
• Beats
• Hippies
• Ravers
• Mods
• Metalheads
• Urban Primitives
• Furries
• Sukebans

• There the are sub- subcultures punk is the base
  of several. Skinheads, hipsters, artpunks,
  hardcore kids, straight edge and many others are
  rooted in punk.
• Some embrace their subculture, others see it as a
  stereotype.

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Subcultures in the Library

• Teen Services
• Childrens Services/Parents
• Collection development
• Programming
• Adult instruction
• Non traditional library services

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Sub Cultures and Emerging Genres

• Punk is now added to anything outside the norm
  Cyber Punk, Steam Punk, and Horror Punk (just saw
  that one the other day).
• Urban Fiction is very much a part of the street
  lifestyle, which can be defined as a subculture.
• Modern art, music, and literature is often
  influenced by sub/counterculture.

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Not Judging a Book By Its Cover

• Some subcultures have similar aesthetics, but
  vastly different tastes and values.
• Members of a subculture are not always
  comfortable being identified by it, especially by
  outsiders.
• You may find that many of these groups may become
  library advocates.
• Nothing is more D.I.Y. than the library.

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In Closing

• We need to rethink how we categorize our
  collections and the people we serve. While
  subcultures are a small segment of the
  population, they need to be taken into
  consideration when tooling our library services.
  They could make strong advocates for your
  organization.