Beyond ADDIE: Managing the Politics of Planning Technology Related Faculty Development Programs

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Beyond ADDIE Managing the Politics of Planning
Technology Related Faculty Development Programs

• Diane M.Chubb
• Advanced Learning TechnologiesOIIT

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Agenda

• Review the systems approach to designing training
• Discuss the role of power in designing
  instruction using the Cervero Wilson model
• Practice the application of principles in
  planning technology training courses

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ADDIE Model

• A-Assess
• D-Develop
• D-Design
• I Implement
• E- Evaluate

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Assessment of Needs

• Identify goals for training
• Analyze learners and context
• Conduct instructional analysis
• Write objectives

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Develop

• Develop assessment strategy
• Develop instructional plan

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Design

• Design Instructional Materials

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Implement Training

• Online/Web Based
• Face-to-Face
• Hybird

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Evaluation

• Assess learning outcomes
• Revise instructional plan/delivery

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ADDIE Model Assumptions

• Linear process
• Purpose is exclusively for learning
• Devoid of political action
• Designed to bring about behavior change

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Where Is the Politics?

• Education is inherently political
• Ignoring the political aspects of designing
  technology training programs is like walking
  across a crowded street with your eyes
  closed(Forester,1989)
• As educators, we read situations to develop
  strategies to address power influences.

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Cervero and Wilson Theory

• Designing training programs is essentially a
  social activity.
• People who plan training programs may have
  different purposes, interests, needs.
• Instructional designers, faculty developers and
  IT personnel use different negotiation strategies
  when developing technology training programs.
• (Cervero Wilson, 1994)

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Cervero and Wilson Theory

• Assess Needs Learner needs and political needs.
• Develop Instructional Strategy Negotiate
  decisions on design of training
• Develop Materials Negotiate selection of
  instructional materials
• Implement Training Negotiate who, when, where
  and how much
• Evaluation Assess political and learning
  objectives.

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Role Play eLearning Systems Training

• What were the expressed interests?
• What were the covert interests?

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Negotiation Strategies
Satisfice Networking
Bargin Counteract
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Reading and Reacting to the Situation

• Satisfice When all parties share the same
  interest, but time and resources are limited.
• Network If other people have a significant role
  in the planning the training, but their interest
  conflict.
• Bargin Different people have conflicting
  interests and are willing to use their power to
  get what they want.

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Small Group Discussion Identify Your Political
Strategy
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Diane M. Chubb Advanced Learning
Technologies University System of Georgia Office
of Information and InstructionalTechnology diane.
chubb_at_usg.edu