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Be Sun

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Title: Be Sun


1
Be Sun Sunscreen Safe This Summer!
2
How Does the Sun Affect My Skin?
Too much sun exposure causes most of the skin
changes that we think of as a normal part of
aging. Over time, the sun's ultraviolet (UV)
light damages (crystallizes and thins) the fibers
in the skin called elastin. When these fibers
breakdown, the skin begins to sag, stretch, and
lose its ability to go back into place after
stretching. The skin also bruises and tears more
easilytaking longer to heal. So while sun
damage to the skin may not be apparent when
you're young, it will definitely show later in
life.
  • Too Much Exposure to the Sun Causes
  • Pre-cancerous and cancerous (basal cell
    carcinoma, squamous cell carcinoma and
    melanoma) skin lesionscaused by loss of the
    skin's immune function
  • Benign tumors
  • Fine and coarse wrinkles
  • Freckles
  • Discolored areas of the skin, called mottled
    pigmentation
  • Sallownessa yellow discoloration of the skin
  • Telangiectasiasthe dilation of small blood
    vessels under the skin
  • Elastosisthe destruction of the elastic tissue
    causing lines and wrinkles

Source Sun Exposure and Skin Cancer Causes on
Medicinenet.com
3
The Making of a Sunburn
Sun exposure creates heat in the skin. Too much
heat results in a burn. It is ideal to reduce
excess heat (inflammation) with Thera-P Relief
Gel as soon as possible. You will immediately
feel the skin cool. Repeat often, especially
when you feel the skin become warm. Abundant
testimonials attest that when Relief Gel is used
to relieve the heat, the skin often does not
peel, and the skin turns from red to tan the next
day.
4
Shedding Light on Peeling
Why do you peel after a sunburn?Because you
didnt have Thera-P Relief Gel in your medicine
cabinet? Peeling after sunburn is your bodys way
of getting rid of damaged cells. This is
necessary because cells damaged by the sun are at
risk of "losing control" and becoming cancer. Due
to this danger, all damaged cells are instructed
to commit suicide by repair mechanisms within
these cells. This mass suicide of cells results
in whole layers of damaged skin peeling off, to
be replaced by other cells underneath those
layers. What is the big deal if the damaged
cells are shed anyhow?The problem is that the
damage caused by UV light is a "double whammy".
In the layers below, the repair mechanisms
themselves may be damaged by the UV rays, which
prevents the cells from committing suicide in the
future. You do not even have to have sunburn for
this kind of damage to occur. Skin damage caused
by the sun is cumulative. Long term, daily
exposure to sunlight adds up.
Source Sunburn and Your Sunburn History,
DermIS - Dermatology Information System
5
UVA is a long wavelength (320-400 nm nano
meters) UV and accounts for up to 95 percent of
the solar UV radiation reaching the Earth's
surface. It can penetrate into the deeper layers
of the skin and has for years been thought to
play a major part in skin aging and wrinkling.
Recent studies strongly suggest that it may also
initiate and exacerbate the development of skin
cancers. UVA rays are present during all daylight
hours and throughout the winter months.
UVB is the middle-range ultra violet wavelength
between 290-320 nm. It is responsible for
burning, tanning, acceleration of skin aging and
plays a very key role in the development of skin
cancer. The intensity of UVB varies by season,
location and time of day. The most significant
amount of UVB hits the U.S. between 10 AM and 4
PM between April and October.
Source Shining Light on Ultraviolet Radiation
- The Skin Cancer Foundation
6
Carcinoma v. Melanoma
One blistering sunburn in childhood or
adolescence more than doubles a person's chances
of developing melanoma later in life. A person's
risk for melanoma also doubles if he or she has
had five or more sunburns at any age.
The two most common non-melanoma skin cancers,
basal cell carcinoma and squamous cell carcinoma,
are directly correlated with sun accumulation
over many years. The most common locations for
basal cell carcinoma and squamous cell carcinoma
tumors are sun-exposed areas the face, ears,
hands, etc. Melanoma is different. The sun
exposure pattern believed to result in melanoma
is that of brief, intense exposure a blistering
sunburn rather than years of tanning. Other
risk factors are also associated with melanoma,
such as a family history, skin type, and having a
large number of sizable moles on the body.
Melanoma can arise on any area of the body,
regardless of whether or not a sunburn occurred
in that location.
Source Facts About Sunburn and Skin Cancer -
The Skin Cancer Foundation
7
Skin Cancer by the Numbers
One American dies every hour from skin
cancer. From 1995 to 2004, melanoma has
increased by more than 1 percent per year in the
US in sharp contrast to overall cancer rates
that have steadily decreased each year during
this time.  47,700 Americans will be diagnosed
with melanoma this year and 7,700 of them will
die from the disease. In 1930 your risk of
developing melanoma was 11,500 people. Today it
is 175. Approximately 1 out of every 5 children
in the United States today will grow up to have
some form of skin cancer.
8
Some sunscreens absorb into the blood and raise
safety concerns.
The use of sunscreen chemicals is increasing the
incidence of cancer. Melanoma has more than
doubled in 20 years in direct proportion to
sunscreen sales. Users stay in the sun longer
without getting a burn, which would have been
'nature's warning signal.' Our review of
technical literature shows that some sunscreen
ingredients absorb into the blood, and some are
linked to toxic effects. Chemical Sunscreens
Increase Incidence of Skin Cancer Scientific
studies documented 84 of 832 sunscreen products
offered inadequate protection from the sun, or
contained ingredients with significant safety
concerns. At least 51 of products on the market
bear claims considered "unacceptable" or
misleading under FDA's draft sunscreen safety
standards released in August of 2007.
Source ToxicAlarm Guide, www.ewg.org Other
Research Sources
9
Sunscreens Chemical v. Physical Blockers
Chemical Blockers Sunscreens that are chemical
blockers absorb UV radiation within a specific
wavelength, thereby diminishing the penetration
of UV radiation through the epidermis.
Physical Blockers Sunscreens that are physical
blockers work by reflecting or scattering UV
radiation. Physical blockers are effective
against both UVA and UVB radiation. They are made
of inert metals that sit on the skin and are not
absorbed.
10
Free Radical Generation Damage From Chemical
Sunscreens
In sunlight, some chemical sunscreens release
free radicals that can damage DNA and cells,
promoting skin aging and possibly raising risks
for skin cancer. Some act like estrogen and may
disrupt normal hormone signaling in the body, and
some may build up in the body and the
environment.
Two-photon fluorescence intensity images of
cells deep in the epidermis showing reactive
oxygen species activity following sunscreen
application to the skin surface. Reactive oxygen
species can react with cellular components,
leading to skin damage and increasing the visible
signs of aging. (Source K. Hanson, UC
Riverside, Sunscreens Can Damage Skin,
Researchers Find)
11
Why Use Physical Blockers Such as Zinc and
Titanium?
An Environmental Working Group study shows that
consumers who use sunscreens without zinc and
titanium are likely exposed to more UV radiation
and greater numbers of hazardous ingredients
than consumers relying on zinc and titanium
products for sun protection. Consumers using
sunscreens without zinc and titanium are
exposed to an average of 20 more UVA radiation -
with increased risks for UVA-induced skin damage,
premature aging, wrinkling, and UV-induced immune
system damage - than consumers using zinc- and
titanium-based products. Chemical blocker
sunscreens contain four times as many high
hazard ingredients known or strongly suspected to
cause cancer or birth defects, to disrupt human
reproduction or damage the growing brain of a
child. They also contain more toxins on
average in every major category of health harm
considered cancer (10 more), birth defects and
reproductive harm (40 more), neurotoxins (20
more), endocrine system disruptors (70 more),
and chemicals that can damage the immune system
(70 more).
12
safe4u by Chaé Organics
13
The safe4u Advantage
  • safe4u is gentle sun protection. Wont sting
    your eyes, clog your pores, cause
    irritation/redness, harm your immune system or
    threaten the environment. Certified ToxicFree -
    your assurance it contains no carcinogens,
    hormone disruptors or other harmful ingredients.
    Safe for everyone including nursing mothers,
    newborn babies and the chemically sensitive.
  • Prevents wrinkles, brown spots, sun damage, and
    sagging skin. By being free of age accelerating
    chemicals and protecting you from all sun induced
    causes that make the skin look older you can be
    assured youre taking the best possible steps to
    have ageless, beautiful skin.
  • Active ingredient Titanium Dioxide (Ti02), a
    natural, physical sunscreen. Free of all
    chemical UV filters! Many natural brands use
    zinc oxide alongside cheaper chemical sunscreens
    to boost SPF. Zinc oxide is often used in
    nano-particle size these smaller particles are
    suspected of penetrating through the skin.
  • Fabulous anti-oxidant anti-aging nutritionals
    including Certified Organic White Tea, Aloe Vera
    Juice, Coconut Oil Triglycerides, Honey, Jojoba
    Oil, Sea Buckthorn Berry Oil, Calendula CO2,
    Allantoin, Retinyl Palmitate (Vitamin A),
    Tocopheryl Acetate (Vitamin E), Riboflavin
    (Vitamin B2), Panthenol (Vitamin B-5), Magnesium
    Ascorbyl Phosphate (Vitamin C), more.
  • Does not contain free radicals. Free radical
    damage is linked to many degenerative illnesses
    including immune system dysfunction, precancerous
    and cancerous cell growth.

14
Ageless SPF 25 Day Cream Safe4u SPF 15
Lotion Protect, Moisturize, Support For all skin
types (dry, oily, mature, sensitive)
  • Packed with antioxidants and nutritional
    ingredients without age accelerating chemicals,
    you are protected from all sun induced causes
    that makes the skin look older. With proper
    protection, ageless, beautiful skin can be yours,
    while still enjoying the benefits of limited sun
    exposure.
  • Goes on translucent . . . no tell-tale white
    film
  • No sting formula
  • Packed with antioxidants to protect your skin
  • .Helps prevents wrinkles, brown spots, sun
    damage, and .sagging skin
  • Water-resistant
  • Wont run when you perspire
  • Will not contribute to breakouts or redness
  • Will not harm your immune system
  • Will not negatively impact the environment
  • Contains no fragrance, parabens, PABA, or
    synthetic . .chemicals
  • 100 ToxicFree

15
Top Secret Special

Youll Love the Chaé Difference Repair past free
radical damage and prevent future damage, reverse
the signs of aging and enjoy younger, healthier
looking skin. See the difference in a week.
16
6 Priorities You Cannot Live Withoutproducts
you can trust with your life... smooth,
beautiful, ageless skina ToxicFree high
performance regimeopportunities to buy
smartself-respect, self-worth, and dignitythe
Top Secret Special
  • Nutra Cleanser (1oz - 8.00)
  • OxyPlus Mist (4oz - 24.00)
  • Argan Gold Moisturizer (1oz - 59.00)
  • VitalEyes (1oz - 72.00)
  • Vanilla Dreamer Body Butter (1oz - 5.50)
  • safe4u SPF 15 Face Body Sunscreen (1oz -
    12.50)
  • A total value of 181 for 99!
  • Now 68 with promo code
  • From July 9 July 14, 2010 enter promotional
    code EDUCATION at check out. Total Savings 113
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17
Top Secret Product Information
  • Nutra Cleanser
  • Delivers essential nutrients and glacier silt for
    gentle cleansing of normal / dry skin
  • Creamy, non-drying cleanser leaves skin clean,
    smooth, and lightly moisturized
  • ToxicFree cleanser is a skin purifier supporting
    a gentle detoxification process
  • Normal to dry skin is nourished while assisting
    with accelerated recovery
  • Soothes irritated, inflamed skin, to help it
    return to healthy normal function
  • Directions Massage small amount onto skin with
    light circular motion. Leave on skin up to one
    minute for a deep cleanse. Rinse with warm
    water or remove with damp cloth.
  • OxyPlus Mist
  • Soothes and calms revives energy and life force
    at a cellular level
  • Reduces inflammation and helps alleviate skin
    discomfort
  • Regenerates tissue and reduces potential scarring
    to leave skin smooth, soft, and supple
  • This ToxicFree mist is an effective
    anti-bacterial free of negative health side
    effects
  • Directions Mist onto skin immediately after
    cleansing to prepare skin for next step. Hold
    12-18 from face spray lightly (drenching is
    not better). No need to dry skin prior to next
    step. Apply for a renewing boost any time during
    the day.

18
Top Secret Product Information Cont.
  • Argan Gold Moisturizer
  • Prevents and reduces inflammation, and soothes as
    it hydrates. Ideal for sensitive skin
  • Noticeably reduces wrinkles. Softens,
    revitalizes, moisturizes, and improves skin's
    elasticity
  • Treats skin conditions including acne, allergic
    conditions, dermatitis, eczema, psoriasis
  • Light moisturizer hydrates as it revitalizes and
    regenerates for a more youthful complexion
  • Effectively reduces signs of aging. Free of
    damaging emulsifiers
  • Designed to provide moisture supply and
    protection for 12 to 14 hours
  • Directions Apply onto skin immediately after
    misting. It is not necessary to rub until it
    penetrates as it will automatically be absorbed
    by your skin. You may enjoy a light layer if you
    have oilier skin and a heavier or double layer if
    you have dry skin.
  • VitalEyes
  • Clinically proven to provide perceptible instant
    tightening while creating long term results
  • Assists with repair and prevention of sagging
    skin, fine lines, wrinkles by strengthening
    connective tissue by up to 200
  • Effective to smooth out little lines around the
    mouth
  • Delivers plumping moisture levels to lift and
    firm
  • Repairs existing damage by strengthening
    connective tissue by up to 200
  • Soothing serum protects all skin types from
    oxidative stress
  • Directions After applying Argan Gold
    Moisturizer, apply VitalEyes in an upward motion.
    It may be slightly sticky for 30-60 seconds as
    natural ingredients penetrate, while an invisible
    lifting film forms. For optimal results, gently
    lift and hold skin taut while gel dries.

19
Top Secret Product Information Cont.
  • Vanilla Dreamer Body Butter
  • Penetrates and protects, delivering essential
    moisture, vitamins, herbs, and vegetable oils for
    optimal skin health
  • Soothes irritation and inflammation
  • The rich oils and nutrients in this ToxicFree
    body butter are a perfect treatment for total
    body care
  • Inhibits loss of revitalizing moisture due to
    stress, sun exposure, dehydration, environmental
    pollutants, or toxins, which may cause uneven
    skin tone, dry, and older looking skin
  • Directions Apply liberally wherever skin is dry
    or chapped. Exceptional as a hand and foot cream.
    Can be used as a hair styling aid to add moisture
    and protection.
  • Safe4u SPF 15 Total Body Sunscreen
  • Moisturizing lotion helps prevent sun burn and
    patchiness
  • Lightweight, translucent, leaves no unsightly
    white residue
  • Silky, fast-absorbing formula with water
    resistant properties
  • Helps prevent visible signs of aging
  • Contains no free radical generators
  • Directions Apply in long smooth strokes before
    sun exposure. Avoid excess, circular rub-in as it
    disrupts and stacks layers of protective
    platelets. Smooth strokes provide even layers of
    UVA,UBA armor lasting all day unless removed by
    swimming, exercising, or toweling off.

20
Neroli MistRejuvenating, Regenerating, Soothing
  • Fragrant orange blossom hydrolate balances all
    skin types
  • Anti-aging mist minimizes enlarged
    pores/wrinkles increases circulation
  • Helps regulate excess oiliness - assists with
    clearing acne/blemished skin
  • Mist stimulates new cell growth while restoring
    cellular communication 
  • Flower blossoms smell great, reduce stress and
    uplift the spirit
  • Beautiful, fragrant orange blossom hydrolate
    balances all skin types minimizing enlarged
    pores, wrinkles, increasing circulation. This
    oil lifts spirits and reduces stress in skin and
    in your mental outlook.
  • Directions Mist after cleansing on the face and
    neck as desired. May be applied throughout the
    day for a calming, refreshing, renewing
    treatment.
  • Certified ToxicFree Ingredients
  • Organic Citrus aurantium (Neroli Flower Water)
    Hydrolate, Aloe barbadensis (Aloe Vera) Gel
    Infused in Purified Water, Methylsulfonylmethane
    (MSM), Food-Grade Grain Alcohol (Preservative).
  • Certified Organic or Wild Crafted
  • Contains NO synthetic alcohol or fragrance
  • Ingredient Highlights
  • Neroli (Citrus aurantium) Hydrolate
  • Flower water from the distillation of bitter
    orange blossoms. The microscopic droplets are
    rapidly accessible through the skin and are
    utilized systemically throughout the brain and
    body when applied topically.
  • MSM (Methylsulfonylmethane)
  • Aids in accelerating body's rejuvenation process
    and is vital to maintaining a good acid /
    alkaline balance. Asists with removal of toxins
    / othes inflammation. MSM also contributes
    significantly to skins permeability and
    pliability properties, allowing greater

21
Neroli MistSpecial Offer Available through July
31, 2010
  • Purchase 100 in Chae products and get a 4 oz
    Neroli Mist valued at 24 ABSOLUTELY FREE!!

22
O2xyBrite Tooth Polish
  • O2xyBrite Tooth Polish is the only product of
    its kind to carry the Certified ToxicFree Seal
    which assures you there are no harmful,
    health-impairing chemicals in the product. O2xy
    is the only FDA approved, organic active
    antibacterial, antifungal, antimicrobial
    ingredient with proven test results.
  • Gives you a beautiful, protected smile
  • Fresh mint flavor for great breath
  • Helps eliminate gum disease (gingivitis), one of
    the most common infections
  • Provides multiple anti-inflammatory benefits
  • Helps prevent cavities
  • Safely removes plaque
  • Assists in returning the gums and teeth to
    optimal health
  • Certified ToxicFree Ingredients Vegetable
    Glycerin, Purified Water, O2xy Stabilized Oxygen
    (Sodium Chlorite), Calcium Carbonate, Sorbitol
    Powder, Sodium Benzoate, Mentha piperta
    (Peppermint) Essential Oil, Xylitol, Titanium
    Dioxide, Xanthan Gum, Stevia, Decyl Glucoside
    (Mild Cleanser).
  • Certified Organic No Animal
    Testing Needs No Warning Label

23
What O2xyBrite is
  • Calcium Carbonate gives cleaning power to help
    remove stains and plaque, as well as polish
    teeth. Provides enough abrasion to remove plaque
    and stains, but will not damage tooth enamel.
  • Decyl Glucoside is a mild cleanser that creates
    a foam to trap the O2xy on the gums and teeth
    long enough to provide the antimicrobial /
    anti-inflammatory action.
  • Mentha piperta (Peppermint) Essential Oil starts
    with fresh, organic mint leaves that are put
    through a triple distillation process especially
    for Chaé Organics. This extra step yields a very
    smooth, refreshing, sweet taste and smell,
    compared with most peppermints that have a sharp,
    hot taste. This oil provides the following
    benefits analgesic, anti-spasmodic,
    anti-inflammatory, anti-fungal and anti-viral.
  • O2xy is stabilized oxygen with a technical, FDA
    name of Sodium Chlorite (see the document
    available called O2xy Antimicrobial Summary for
    a listing of the clinical reports on all the
    bacteria, fungi, and viruses it kills). O2xy
    breaks down to a form of table salt.
  • Sodium Benzoate is used at an extremely low level
    as a food-grade preservative to prevent product
    contamination, and to maintain optimal
    homeostatic levels for O2xy activity.
  • Sorbitol is a sweetener that sustains a good pH
    balance in the mouth. It does not lower the pH
    of plaque like sugar, which causes the
    demineralization of tooth enamel. The source of
    this sorbitol is non-GMO.
  • Titanium Dioxide, also known as TiO2, is a
    mineral pigment occurring in nature. It is used
    for providing brightness and whiteness and
    functions as a stain remover/whitener. Chaé
    secures TiO2 from mines in South America where
    the land is clear of acid rain.
  • Vegetable Glycerin is a humectant that keeps the
    tooth polish moist, and adds a pleasant, sweet
    flavor. Chaé specifically obtains organic
    glycerin from vegetable sources, versus the
    commonly used animal by-product.
  • Xylitol is a natural sugar found in plums,
    strawberries, raspberries, and birch trees. Chaé
    Organics utilizes birch tree xylitol. Xylitol
    replaces sugars that can lead to tooth decay, and
    helps prevent cavities by inhibiting the growth
    of bacteria, such as Streptococcus mutans. The
    source of this xylitol is non-GMO.
  • Xanthan is a natural gum that thickens the tooth
    polish and helps keep it moist for a 1-year shelf
    life.

24
What O2xyBrite is not
  • NO Flouride most toothpastes have the following
    message on the back of the tube or box
  • (also see article titled Fluoride Health Risks)
  • WARNING Keep out of the reach of children
    under 6 years of age. If you accidentally swallow
    more than used for brushing, seek professional
    assistance or contact a Poison Control Center
    immediately. As with other toothpastes, if
    irritation occurs discontinue use.
  • NO Triclosan - Dozens of toothpastes sold at
    supermarkets are at the center of a cancer alert.
    Researchers have discovered that triclosan, a
    commonly used antibacterial, can react with
    chlorinated water to produce chloroform gas. If
    inhaled in large enough quantities, chloroform
    can cause depression, liver problems and, in some
    cases, cancer
  • NO Sodium Lauryl Sulfate - a synthetic foaming
    agent known to cause problems that include 1)
    the break down of protein / gum tissue 2)
    inflammation of gums 3) gastro-intestinal or
    liver toxicant 4) recurrent mouth ulcers 5)
    harsh cleansing (SLS is an industrial-strength
    detergent) 6) dissolves cell membranes (SLS is
    used in labs to expose DNA)
  • NO Propylene Glycol - a solvent that breaks down
    the gums potentially increasing gum disease
  • NO Artificial Colors or Flavors
  • Nearly twenty percent of the population suffers
    from small, painful oral ulcers called canker
    sores or aphthous ulcers. Recent research
    suggests that SLS (Sodium Lauryl Sulfate), a
    detergent found in 99 percent of all toothpastes,
    induces these ulcers.

25
Low RDA Benefits
  • A common problem associated with toothpastes is
    tooth sensitivity. Sensitive teeth produce pain
    or discomfort when exposed to hot or cold foods,
    liquids, and sweets. Baking soda (found in some
    toothpastes), as well as highly salted foods will
    also cause discomfort in people with sensitive
    teeth. Teeth become sensitive when tooth enamel
    is worn away, exposing the underlying permeable
    tooth layer, known as dentin. Many toothpastes
    are too abrasive and actually strip away tooth
    enamel, which never grows back. In fact, the
    first thing dentists will do for patients
    suffering from sensitive teeth is have them
    switch to a less abrasive toothpaste. A
    toothpaste's abrasiveness is measured by its
    Relative Dentin Abrasivity (RDA). The following
    table shows the RDA of some common toothpastes,
    including the low RDA of the Chaé Organics
    formula.
  • Toothpaste RDA
  • Chaé O2xyBrite Tooth Polish 55
  • Colgate 68
  • Tom's of Maine 93
  • Mentadent 103
  • Crest 106
  • Colgate Platinum 106
  • Aquafresh Whitening 113
  • AIM 185
  • Close-Up 218

26
Periodontal Disease Linked To Life- Threatening
Diseases
  • Gum disease, also known as periodontal disease,
    is one of the most common infections - often more
    prevalent than the common cold. The U.S. Public
    Health Service reports that 98 of all Americans
    have some form of dental disease, although most
    people are unaware that they have it. The reason
    for this is simple Periodontal disease is not
    painful until it gets to the advanced stages. A
    number of studies confirm a link between gum
    infections and a weakened immune system, leading
    to a host of serious diseases, including
  • Heart disease and stroke Researchers have found
    that people with periodontal disease are almost
    twice as likely to suffer from coronary artery
    disease as those without periodontal disease.
    Periodontal disease can also exacerbate existing
    heart conditions. Additional studies have pointed
    to a relationship between periodontal disease and
    stroke.
  • Diabetes People with diabetes are more likely
    to have periodontal disease than people without
    diabetes. This is supported by a study reported
    in the Journal of Periodontology in 1997
    involving 113 Pima Indians with both diabetes and
    periodontal disease. The study found that when
    their periodontal infections were treated, the
    management of their diabetes markedly improved.
  • Pre-term/low birth weight births Pregnant women
    who have periodontal disease may be seven times
    more likely to have a baby that is born too early
    and too small.
  • Respiratory Diseases Recent research suggests
    that bacteria found in the throat, as well as
    bacteria found in the mouth, can be drawn into
    the lower respiratory tract. This can cause
    infections or worsen existing lung conditions.
  • The health of the mouth is crucial to overall
    health.

27
O2xyBrite Tooth Polish Sanitizer Special
  • Get 2 regular 5 oz bottles of O2xyBrite Tooth
    Polish and 1 large 8 oz bottle of Sanitizer for
    just 20. Thats a savings of 15!
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