Getting Visitors to Your Website

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Getting Visitors to Your Website
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Changed Lives

• Christiana
• Saw Passion of the Christ
• Searched and found theLife.com
• Jason
• Had Spiritual Questions
• Clicked and found email
• Kristi
• Didnt like Religion
• Posters and t-shirts advertising EverySutdent.com

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Role of Marketing
Marketing is getting the right people to know
your site exists for themand getting them in
the door.
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Visitor Doors

• Search Box (Christina)
• Search Engine Optimization
• Click on a Link (Jason)
• Linking Strategies
• Type in a Web Address (Kristi)
• Traditional Marketing
• TIP Design your website for people and search
  engines will follow
• but keep search engines in mind!

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The Great Debate

• Google vs. Yahoo
• YaGooHoo!gle

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Search Engine Optimization

• How do search engines work?
• Trade secret!
• Google's mission is
• to organize the world's information and make it
  universally accessible and useful
• How does Google do this? (google.com/technology)
• Keyword matching
• Page Rank

• How do search engines work?
• Trade secret!
• Google's mission is
• to organize the world's information and make it
  universally accessible and useful
• How does Google do this? (google.com/technology)
• Keyword matching
• Page Rank

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Keyword Matching

• Branding When someone thinks of ____, we want
  them to come to our site.
• Use Good Keywords
• Research (http//inventory.overture.com/d/searchin
  ventory/suggestion)
• Saturation make pages about keywords
• Meta Data (Page Title, Description, Keywords)
• Header Tags and Links (scanable)
• Purchase Keywords (Pay Per Click)

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Page Rank

• Page Rank is about others linking to you
• Incoming link 1 vote
• Source of link (/-) vote
• Google toolbar for entertainment only
• Googles final rankings combine keyword matching
  and page rank

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How To Get Good Inbound Links

• Write Good Content!
• Quality
• Relevant
• Fresh
• Easy to Read

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Linking Strategies

• How else do you get someone to find a link to
  your website?
• Email
• eNewsletter
• Signature
• Online communities (interactive)
• Your Online Profile
• Blogs

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Traditional Marketing

• How do you get someone to just type in your web
  address?
• Give out your web address on anything printed
• Word of Mouth
• For ideas see escmedia.org

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How To Define Success

• Increase Quality of Visitors
• Increase Quantity of Visitors
• Increase Quality of Visit (design)
• Quality vs. Quantity
• Need more of the right people
• Control through Search Engine Optimization Pay
  Per Click

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Marketing Review

• Design For People
• Good Content
• Good Design
• Visitors Accomplish a Goal
• Design for Search Engines
• Match Keywords
• Quality Inbound Links

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Contact Me

• Rob Williams
• Rob.Williams_at_ccci.org
• www.eMinistryNotes.com
• CCC Web Marketing Group
• www.orangejack.com