How to Create a Website that Gives You an Edge Over Competitors?

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How to Create a Website that Gives You an Edge
Over Competitors?
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The online space is highly competitive and in
order to get an edge over competitors you must
have a killer website. Following are some tips by
a website development specialist to get you
started with one
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PLAN BEFORE YOU BEGIN DEVELOPMENT
Like any other business plan, creating a website
development strategy can be quite challenging.
However, you cannot move forward with development
process without blueprints. So, build a plan
while envisioning how your site would look like
and the business objectives that you would want
the website to achieve.
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CHOOSE AN EFFICIENT HOSTING SERVICE
You would be spoiled for choice while looking for
a hosting provider however some providers might
fail under unforeseen circumstances.
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This is the last thing any website owner would
like to go through because there could be massive
traffic decline as soon as the hosting
fails.Therefore, look for hosting providers who
have already established their reputation in the
industry even though they are a bit expensive.
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DESIGN AN EYE-CATCHING HOMEPAGE
Most of your traffic lands on homepages, hence,
it is highly crucial to create one which stands
out among millions others and never fails to
create that lasting first impression.
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In other words, it must remain memorable so that
visitors keep coming back to your site to get
more glimpse of it. Your homepage must be
informative and also encourage visitors to browse
through other pages on your site.
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CREATE CONTENT THAT DELIVERS VALUE
Try to develop epic content that is designed to
educate, inform or entertain your audience. In
other words it must deliver value in one or the
other form. Remember not to create content that
only talks of pure sales.
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Your content must be able to generate leads and
traffic for your site which in turn boosts sales.
It must also be optimized for search engines and
thus enhance visibility of your site.
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HAVE CONTENT MARKETING STRATEGY IN PLACE
Just building a website is not the end of the
game it is highly critical that your audience
knows that you exist online. For that you have to
build your presence in different social media
channels and share the epic content that you have
created.
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You must become the resource your target audience
relies on for any information related to your
industry. Also make sure that your blogs are
optimized for better search engine rankings.
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SEAMLESS NAVIGATION WITHIN THE SITE
Design your site in an organized manner with the
right architecture so that your website visitors
do not find it difficult to move from one place
to another on your site.
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Perform A/B testing site often wherein you find
it hard to navigate? Obviously you wont, right!
to find out what your visitors like and what not.
Would you like to visit a Keep in mind that your
visitors are no exceptions.
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APPEALING DESIGN
In the era of ever increasing mobile users and
mobile shoppers, remember to have a responsive
website theme along with striking images. Include
customized typography for better reflects your
brand moods.
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This would ensure lower bounce rates and higher
readability, prominent call-to-action buttons and
a colour palette that conversions.Do not keep
website elements that could distract your
visitors hence stick to minimalistic design and
win over your customers.
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INSTALL EFFECTIVE SECURITY TOOL
News of hacking and security breaches is often
hitting headlines. Hence, it is very important to
have a reliable security feature in your website
so that your audience can trust you.
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Discuss with your web development agency to
implement the latest technologies to keep your
website secure and devoid of vulnerabilities.
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WHATS YOUR SAY?
Do you find these tips useful? Would you like to
add any insights? I would love to hear from you
please leave your comments below.
Originally posted by https//goo.gl/Avj5PT
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