Beating Goliath

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Beating Goliath
Wally Bock October 18, 2005
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Objective

• To help you leave the room with an idea of how to
  compete successfully against giant competition.

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Program Outline

• Some Things We Know
• Four Basic Strategies
• Strength Against Weakness
• Profiting from Goliaths Strengths
• Choose the Ground
• Strength in Numbers

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Some Things We Know

• Goliath gets beat every day
• Long term profitability comes from perceived
  value in the target market.
• Long term competitive advantage comes from things
  that cant be copied.

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Four Basic Strategies

• Strength Against Weakness
• Profit from Goliaths Strengths
• Choose the Ground
• Strength in Numbers

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Who is this guy?
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Strength Against Weakness

• What are your strengths?
• What are Goliaths strengths?
• What are Goliaths weaknesses?

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Profiting from Goliaths Strengths

• Market Building
• Drawing Power
• Complementary Products

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Choose the Ground

• Market Definition Naming the Niche
• Perceived Value Profit
• Pay attention to profitable customers

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Strength in Numbers

• Cooperatives and Buying Groups
• Informal Agreements
• Voice of Local Business

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Conclusion

• Strength against Weaknesses
• Profit from Goliaths Strengths
• Choose the Ground
• Strength in Numbers

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SUPPORT SITE

• http//www.bockinfo.com/051018issag.htm

OTHER SUPPORT

• Marketing Strategy Evaluation Service
• wally_at_wallybock.com
• 336-510-8846