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Network Level Indicators

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Number of nodes (people) in the network. Matters because as size increases ... dissonance and people will try to reduce cognitive dissonance (Festinger) ... – PowerPoint PPT presentation

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Title: Network Level Indicators


1
Network Level Indicators
  • Birds eye view of network
  • Image matrix example of network level
  • Many network level measures
  • Some would argue this is the most appropriate
    level of analysis

1
2
Size
  • Number of nodes (people) in the network
  • Matters because as size increases
  • Density decreases
  • Clustering increases
  • Reflects network boundary
  • Should always be included as a covariate

2
3
Density
  • Structural property
  • Given by
  • Should always be included as covariate as well

3
4
Density Size Negatively Correlated
  • In STEP study we have data from 24 coalitions at
    baseline
  • We correlated size and density and discovered a
    negative association as predicted
  • R-0.69

4
5
Reciprocity (Mutuality, Symmetry)
  • Mutual ties A ? B then B?A
  • Some relations are inherently symmetric or
    asymmetric
  • Who did you have lunch with?
  • Who did you go to for advice?
  • Reciprocity is calculated as the percent of ties
    that are reciprocated

5
6
Triads Transitivity
  • Holland Leinhardt introduced the concept of
    triads and a triad census
  • In a directed graph there are 16 possible triads
  • A?B B?C A?C
  • A?B B?C C?A
  • .
  • One can do a triad census of a network
    calculating the percent of triads of each type in
    the network

6
7
MAN (Mutual, Asymmetric, Null) Census
003
012
102
021D
021U
021C
111D
111U
030T
030C
201
120D
120U
120C
210
300
8
Triads Transitivity (cont.)
  • Most often concerned with transitivity
  • A transitive triad occurs if
  • A?B B?C
  • Implies
  • A?C
  • Transitivity implies balance, and balance theory
    is one of the foundations of many behavioral
    theories
  • It is believed that people seek balance both
    toward others and objects (Heider)
  • If a person is imbalanced, this creates cognitive
    dissonance and people will try to reduce
    cognitive dissonance (Festinger)

8
9
Transitive Triad
C
B
A
10
Transitivity
  • The percent of transitive triads provides a
    measure of cohesion
  • In the STEP study we found an average of 17 of
    triads were transitive.

10
11
4 Nodes?
  • One might expect the next level of analysis to
    increase to 4 nodes, as reciprocity was 2 nodes,
    and triads 3 nodes, but
  • 4 nodes takes us to groups (this is where cycles
    come in)
  • And back to the lecture on groups

11
12
Diameter/Ave. Path Length
  • Diameter Length of the longest path in the
    network
  • Ave path length/characteristic path length
  • Average of all the distances between nodes
  • A measure of network size

12
13
Average and Maximum Change in Cohesion for each
Link Removed
14
Cohesion Measure of how close everyone is, on
average, in the network
14
15
Unconnected Nodes
  • Distances are important to calculate in networks
  • What about unconnected nodes
  • Distance equals infinity
  • Creates intractable math calculations
  • Substitute some finite number
  • Defensible on the grounds that if a node is
    included in a network it is reachable because it
    is in the same set
  • Might not be reachable because of measurement
    error
  • Might not be reachable because of instrumentation
    (e.g., 5 closest friends)

15
16
What to substitute for unconnected nodes?
  • Choices
  • N-1
  • Advantages is the maximum theoretical distance
    between nodes in any network
  • N
  • Advantages is linearly related to max distance
    and would be the distance if a node were deleted
  • Max. path length plus 1
  • Advantages is intuitively more meaningful
  • Most Use N-1

16
17
Clustering
  • Watts re-introduced the clustering coefficient
  • Average of the individual personal network
    densities

17
18
Personal Network Density
x
x
A
y
y
B
z
z
PN Density 1/6 16.7
PN Density 3/6 50.0
18
19
Centralization
  • The degree ties are focused on one or a few
    people
  • Index ranges from 0 to 1 with 1 being perfectly
    centralized.
  • Recall Centralized network are scale free
    networks

19
20
Examples of Dense Networks (Density36.4)
Decentralized (9.1)
Centralized (50.9)
20
21
Examples of Sparse Networks (Density18.2)
Decentralized (0.0)
Centralized (87.3)
21
22
Centralization Can Be Calculated On All
Centrality Measures
  • Centralization Degree

22
23
Centralization (cont.)
  • Similar formulas exist for Centralization
    Closeness, Betweenness, Integration
  • Can also be calculated by taking the standard
    deviation of the centrality scores.

23
24
Core Periphery Structures
  • CP Networks have cores of densely connected
    people and a
  • Periphery of those loosely connected to the core
    and to each other
  • Can test whether networks have a C-P structure

24
25
Core-Periphery Analysis
  • A network with a perfect CP structure will have
    all core nodes connected and peripheral ones
    connected only to the core
  • Construct this idealized matrix and correlate the
    ideal with the empirical.
  • Correlation coefficient is a measure of the CP

26
Childrens Health Insurance of Greater LA
(CP0.29)
? Missing Periphery ? Core
27
Network Structure Behavior
  • Size clearly matters, large networks
  • difficult to coordinate organize
  • Norms unclear or diffuse
  • Diffusion takes longer
  • Small networks
  • Easy to coordinate
  • Information and behaviors of others are known
  • Information can travel quickly, but
  • Small networks are not powerful

27
28
Density
  • We discussed earlier the possible curvilinear
    relationship
  • Reciprocity At the individual level,
    reciprocated relationship should be more likely
    associated with behavioral transmission People
    more likely influenced by reciprocated
    relationships
  • On the other hand, advice seeking is asymmetric
    and one more likely to model those they seek
    advice from
  • Thus, at individual level, reciprocity affects on
    behavior depend on relationship and behavior

28
29
Data from STEP
29
30
Reciprocity Transitivity
  • Networks with high levels of reciprocity
  • Diffusion within faster but
  • Diffusion between groups slower
  • Transitive triads also more likely to
  • Increase homogeneity of opinions
  • Facilitate diffusion within groups, but inhibit
    diffusion of outside ideas

30
31
Clustering
  • High rates of clustering are even more indicative
    of closed subgroups
  • Clustering will inhibit spread between groups but
    accelerate it within groups
  • Higher clustering will increase the importance of
    bridges that connect clusters

31
32
Centralization
  • Centralized networks should/could have fastest
    diffusion
  • Central nodes are key players in the process
  • Central nodes are gatekeepers
  • Other properties may interact with centralization

32
33
Core Periphery
  • Diffusion more likely to occur in the core
  • Take a while for behaviors to filter to the
    periphery
  • Many innovation may come from the periphery then
    percolate to the core
  • Core groups can keep infectious diseases endemic
    to communities STDs, HIV, etc.

33
34
2 Mode Data
  • Recall that data on events, organizations, etc.
    can be used to construct 2 mode networks
  • E.g., in this class students come from different
    departments
  • Can construct a network based on shared dept.
    affiliations

34
35
Transposing a Matrix
Matrix A
Matrix A (transpose)
35
36
Excel File
36
37
Steps
  • Read into UCINET as excel file
  • Input this file Data\affiliations\dept06
  • Creates 1 mode data person by person
  • And creates 1 mode dept by dept

37
38
Dept 06 PxP
38
39
Do They Correlate?
  • Dept affiliations may lead to who knows whom
  • We can correlate the 2 matrices
  • Procedure to do so is know as QAP Quadratic
    Assignment Procedure
  • This procedures accounts for the dependencies in
    the rows and columns
  • QAP Reg. coefficient between knowing and
    department affiliation is 0.30

39
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