Information Rules: A Strategic Guide to the Network

1
Information Rules A Strategic Guide to the
Network

• Chapter 9 Analysis by Team 8
• Michael LeBourgeois, Chris St. Pierre, and T.
  Laine Thomas

2
Chapter 9 Waging a Standards War

• Frequently, presenters face the challenge of
  delivering material of a technical nature to an
  audience unfamiliar with the topic or vocabulary.
  
• The material may be complex or heavy with
  detail. You can meet this challenge by utilizing
  the following guidelines.

3
6 Lessons

• Understand what type of standards war you are
  waging.
• Strength in the standards game is determined by
  ownership of seven critical assets.
• Preemption is a critical tactic during a
  standards war.
• Expectations management is also crucial to
  building positive feedback.
• When youve won the war, dont rest easy.
• If you fall behind, avoid survival pricing.

4
Lesson1 Summary

• Understand what type of standards war you are
  waging
• Show concern for your audience.
• Maintain the relevancy of data and information at
  all times.
• The visuals should support and supplement your
  presentation. They should not dominate.

5
Lesson 1 Application to SeaFax

• Understand what type of standards war you are
  waging
• Show concern for your audience.
• Maintain the relevancy of data and information at
  all times.
• The visuals should support and supplement your
  presentation. They should not dominate.

6
Lesson 1 Application to BellWeather Technology

• Understand what type of standards war you are
  waging
• Show concern for your audience.
• Maintain the relevancy of data and information at
  all times.
• The visuals should support and supplement your
  presentation. They should not dominate.

7
Lesson 2 Summary

• Strength in the standards game is determined by
  ownership of seven critical assets.
• Show concern for your audience.
• Maintain the relevancy of data and information at
  all times.
• The visuals should support and supplement your
  presentation. They should not dominate.

8
Lesson 2 Application to SeaFax

• Strength in the standards game is determined by
  ownership of seven critical assets.
• Maintain the relevancy of data and information at
  all times.
• The visuals should support and supplement your
  presentation. They should not dominate.

9
Lesson 2 Application to BellWeather Technology

• Strength in the standards game is determined by
  ownership of seven critical assets.
• Show concern for your audience.
• Maintain the relevancy of data and information at
  all times.
• The visuals should support and supplement your
  presentation. They should not dominate.

10
Lesson 3 Summary

• Preemption is a critical tactic during a
  standards war.
• Show concern for your audience.
• Maintain the relevancy of data and information at
  all times.
• The visuals should support and supplement your
  presentation. They should not dominate.

11
Lesson 3 Application to SeaFax

• Preemption is a critical tactic during a
  standards war.
• Maintain the relevancy of data and information at
  all times.
• The visuals should support and supplement your
  presentation. They should not dominate.

12
Lesson 3 Application to BellWeather Technology

• Preemption is a critical tactic during a
  standards war.
• Show concern for your audience.
• Maintain the relevancy of data and information at
  all times.
• The visuals should support and supplement your
  presentation. They should not dominate.

13
Lesson 4 Summary

• Expectations management is also crucial to
  building positive feedback.
• Show concern for your audience.
• Maintain the relevancy of data and information at
  all times.
• The visuals should support and supplement your
  presentation. They should not dominate.

14
Lesson 4 Application to SeaFax

• Expectations management is also crucial to
  building positive feedback.
• Maintain the relevancy of data and information at
  all times.
• The visuals should support and supplement your
  presentation. They should not dominate.

15
Lesson 4 Application to BellWeather Technology

• Expectations management is also crucial to
  building positive feedback.
• Maintain the relevancy of data and information at
  all times.
• The visuals should support and supplement your
  presentation. They should not dominate.

16
Lesson 5 Summary

• When youve won the war, dont rest easy.
• Show concern for your audience.
• Maintain the relevancy of data and information at
  all times.
• The visuals should support and supplement your
  presentation. They should not dominate.

17
Lesson 5 Application to SeaFax

• When youve won the war, dont rest easy.
• Maintain the relevancy of data and information at
  all times.
• The visuals should support and supplement your
  presentation. They should not dominate.

18
Lesson 5 Application to BellWeather Technology

• When youve won the war, dont rest easy.
• Maintain the relevancy of data and information at
  all times.
• The visuals should support and supplement your
  presentation. They should not dominate.

19
Lesson 6 Summary

• If you fall behind, avoid survival pricing.
• Show concern for your audience.
• Maintain the relevancy of data and information at
  all times.
• The visuals should support and supplement your
  presentation. They should not dominate.

20
Lesson 6 Application to SeaFax

• If you fall behind, avoid survival pricing.
• Maintain the relevancy of data and information at
  all times.
• The visuals should support and supplement your
  presentation. They should not dominate.

21
Lesson 6 Application to BellWeather Technology

• If you fall behind, avoid survival pricing.
• Maintain the relevancy of data and information at
  all times.
• The visuals should support and supplement your
  presentation. They should not dominate.

22
Close

• Summarize your points.
• State your conclusion. Make it relevant to your
  audience.
• And, if applicable
• Describe options for future consideration.
• Recommend a future strategy, plan and/or goal.