Major New Programming Initiatives, Incredible Momentum On Digital Platforms

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Major New Programming Initiatives, Incredible
Momentum On Digital Platforms

• April 2009

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A brutal situation for radio 266 stations go
dark since Q407
Breakdown of 266 radio stations by format, owner,
location and type(data as of 2/17/09)
Source FCC, Radio-locator.com
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2009 will continue to be difficult ad forecasts
still bearish
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• Clear Channel Radio istaking responsibility for
• the health and successof our company.

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New investments in driving our AM/FM audience

• Significant expansion of our commitment to local
  communities
• New and expanded public-service partnerships
• Local and national commitments
• Expanded public-service announcements (PSAs)
• MINIMUM OF twelve times a day, throughout all
  dayparts
• Will invite local community leaders and members
  to contribute
• Improving to local public affairs programming
• Improving weekly public affairs shows
• New, VARIED LENGTH segments, from 05 to 5
  minutes in length
• Local Advisory Boards in every market, nationwide
• Builds on highly successful five-year program
• 24/7 access for local authorities to local
  station management
• A sophisticated system that connects officials to
  local management

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Empowering local program directors and local
talent

• New Premium Choice program identifies radios
  highest-performing content across music genres
  and on-air talent

• The imperative increase audience size across all
  day parts
• Local PDs have total choice and flexibility to
  choose day part(s), specific talent in any
  combination or not at all
• Local on-air talent can now be rewarded for
  extraordinary success
• Premium Choice will build the careers of
  lesser-known talent that consistently outperform
  their peers
• A key element CCRs proprietary
  performance-analysis tool
• PPM ratings give new insight into top-performing
  music content
• Music content will be available by day part or
  format

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New opportunities for local, emerging, unsigned
artists

• Important new opportunities for new, local
  andunsigned music artists
• AM/FM programs showcasing new/emerging artists
• In 2008, aired more than 2800 hours!
• More programming on formatted stations where
  these shows make the most sense
• Expanding NEW! artist on-demand program to mobile
  broadcasts
• More than 15,000 emerging, local and unsigned
  artists have already been promoted to millions of
  listeners
• Currently available via hundreds of local-station
  Web sites

The highest level of community commitment
ever from Clear Channel Radio or anyone elsein
the industry!
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Adding proven programming to the right stations
lifts ratings!
Steve Harvey has improved ratings everywhere hes
been picked up
On Air With Ryan Seacrest increased AQH share in
San Francisco by 86 and in Denver by 46!
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New investments in driving our digital audience

• New online and mobile stations!
• Some focused on music genres
• Country road
• Soft rock
• and some on personalities!
• Kid Kradick
• Lex Terry
• A growing stable of innovative channels
• erockster, Pride, Smooth Jazz, slow jamz, etc.
• AT40 (Ryan Seacrest), Elvis Duran, JohnJay and
  Rich
• Also on tap
• Traffic-on-Demand expanding to 10 markets
• NEW! solely focused on developing and unsigned
  talent

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An incredible iheartradio debut on Blackberry App
World

• iheartradio is the 2 most down-loaded app in
  BlackBerry App World
• More than 257,750 downloadsto date!
• Engagement is outstanding
• Users average 73 minutes of listening per week
• The 1 radio application
• More users than either Slacker or Pandora!
• Clear Channel is the top media brand in
  BlackBerry App World
• Ahead of CBS, Viacom, AOL, Yahoo!, New York
  Times, MySpace and facebook

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Update iPhone engagement is through the roof!

• 1 million downloads in just20 weeks!
• Averaging 50,000 downloads per week
• Weekly unique users up 43
• 3 music app!
• A top 100 free iPhone app(out of more than
  25,000!)
• Sustained engagement
• iheartradio listening on the iPhone is growing
  13 per week
• Averaging 189,000 sustained users per week!(as
  of week ended April 4th)

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Online, mobile efforts are increasing total
unique Clear Channel Radio audience by up to 15
Source Arbitron, Ando Media
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Major New Programming Initiatives, Incredible
Momentum On Digital Platforms

• April 2009