6 Major Email Marketing Trends for 2022

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6 Major Email Marketing Trends for 2022
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(No Transcript)
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• To those who dont routinely use email as part of
  their regular marketing mix, it can sometimes
  feel like email hasnt changed that much since it
  was created. Maybe this is why some are so
  persistent in predicting its death every time a
  new flashy communications platform comes around.
  How many times have we heard the its the end of
  email mantra?
• The truth is, while the digital marketing
  landscape changes dramatically every year, email
  has continued to be one of the most effective
  channels for ecommerce marketers.In fact, recent
  data indicates that each dollar spent on email
  can lead to an average of 4200 ROI if youre
  using the right email strategy.

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• Whether youre a fledgling startup or a major
  enterprise, regular email marketing endeavors
  should be a major part of how you stay in touch
  with leads and move them through your sales
  funnel.In this article, we uncover some new email
  marketing trends that will help you set your
  email program apart in 2022 and build stronger
  relationships with your customers.

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Capture Zero Party Data

• Zero-party datasometimes referred to as
  self-declared datais data that a customer
  voluntarily provides. This is data that marketers
  cant infer, buy or collect elsewhere. Its
  exclusively provided by the consumer and can be
  used to help build out future marketing
  experiences.
• For example, Valvoline recently created an
  interactive and gamified experience to capture
  more zero-party data. Throughout this quiz, the
  customer learns about Valvolines productbut
  Valvoline in turn learns about the customer and
  their driving habits, which they can use for
  future personalization and product positioning.
  There is also a clear value exchange the
  customer receives a 7 off oil change coupon at
  the end as a thank you for their participation.

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• Another way to utilize zero party data in your
  email marketing is by utilizing a tool like FiOs
  Insight Marketing Platform, giving you access to
  countless zero and first party data points that
  allow you to target your audience with an
  unmatched level of personalization.
• Why it will be relevant in 2022
• Capturing zero-party data is a great opportunity
  for brands to build more first-party data and can
  be executed easily through templated experiences

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• Voluntary experiences see high customer
  engagement Up to 85 of people are considerably
  more willing to provide personal information in
  exchange for something that benefits them
• This valuable data can extend beyond email and
  inform business decisions across the marketing
  landscape

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Map Your Customer Journey

• Journey mapping is a way that brands can
  understand every stage of the customer experience
  and accelerate the customer journey. Journey
  mapping quite literally starts by mapping the
  unique customer journeys for each program.
  Sometimes, its easier to do this with pen and
  paper firstidentify the gaps, opportunities,
  redundancies and then map out your new ideal
  journey for all stages of the customer lifecycle.

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• You may wonder why a customer spends so long
  browsing your selection and adding products to
  their cart just to close the tab, or why its
  taking your customers several steps to get from
  point A to point B when it should only take one,
  a step which youre UX manager has assured you
  are clearly established and vetted.
• Defining customer needs, problems, and
  interactions with your company may seem
  overwhelming and at times. However, understanding
  every customers experience at each stage of your
  brands customer journey is crucial for turning
  data insights into long-term improvement
  strategies.

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• Creating a customer journey map is one of the
  most concrete methods to help your brand
  visualize how customers feel and what they
  experience at all brand touchpoints so you can
  avoid potential issues ahead of time, thus
  increasing customer retention, and discovering
  key information to make the best decisions for
  your business.If you need more help to get
  started, check out our blog on customer journey
  mapping. Or contact FiO to discover how a robust
  tool like FiOs Customer Loyalty Platform can
  help you create customer journey maps that inform
  you on how to best meet and exceed your customers
  needs and expectations.

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Why it will be relevant in 2022

• Journey mapping leads to tailored and seamless
  customer experiences that elevate your brand
• Understanding your customers and how they behave,
  what channels they prefer, when they interact
  with your brand the most (or fall out of the
  funnel) is often more important than what content
  you send
• Customer Mapping drives loyalty and retention
• Know more visit here https//www.groupfio.com/6-
  major-email-marketing-trends-for-2022/