Content analysis

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Content analysis

• http//www.tourismimages.org.uk

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Reusable Learning Object Metadata

• Subject area TourismLanguage EnglishKeywords
  Content analysis, tourism, education, travel,
  marketingInstructional content Text, still
  images, sound Rights of use Free teaching
  materialGlossary of terms content analysis
  understood here as technique for making
  inferences by objectively and systematically
  identifying specified characteristics of messages
• Purpose Teaching material that can be used in
  seminars Typical learning time 15
  minutesLevel Undergraduate university students
  FD, level 4 and 5

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Background

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Procedure

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Additional instructions

• Students have to analyse the content of those
  images and may want to allocate them to one of
  the following categories
• 1. Historic buildings and heritage, 2. Cultural
  events and facilities (museums, art centres,
  concerts, etc.),3. Parks and gardens (places for
  relaxation from city life),4. Shopping,5.
  Tourist facilities and infrastructure
  (transportation facilities, hotels, convention
  facilities, etc.),6. Entertainment and
  gaming,7. Bird's eye or natural views,8. Local
  cuisine and dining,9. Sports/recreation
  activities and festivals (e.g., Macau Grand
  Prix),10. People and local residents,11. Others
  (maps, flags, and other photographic images).
• A quantitative analysis could then give an
  indication of the perceived promotional
  strategies.

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The palm 23 times
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Dubai 13 times
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Dubai Buri al Arab32 times
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Dubai business meeting-12 times
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Dubai Camels-5 times
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Dubai Airport 21 times
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Dubai The desert-5 times
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Dubai Exhibition centre-16 times
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Dubai Safari
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Dubai Village- 4 times
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Dubai Old town-7 times
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Dubai Future Trump Hotel-18 times
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Dubai Next developments-7 times..