The Benefits of Using Content and SEO Analysis Tools - PowerPoint PPT Presentation

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The Benefits of Using Content and SEO Analysis Tools


Learn all benefits of Content and SEO Analysis Tools to use in your internet marketing practices and increase benefits of your marketing efforts. Call us at +91-782-774-2414 for any help. – PowerPoint PPT presentation

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Title: The Benefits of Using Content and SEO Analysis Tools

The Benefits of Using Content and SEO Analysis
  • Why is a Content and SEO Analysis Tool required?
  • It is necessary to measure different aspects
    of the text and analyze the content for optimum
    results. There are tools, which can measure
    several aspects of the text even when you are
    writing. This can be done even in real time so
    that receiving feedback is possible while the
    process of writing is going on. Content writers
    can use these tools and avail great assistance
    for developing better SEO content. The features
    of Content and SEO analysis tool are discussed
    below so that a good content developer may be
    benefited from it.

  • Using Content and SEO Analysis Tools for
    better Internet Marketing
  • Content is very important for any website. It
    has to be directional, focused, SEO oriented and
    right in many ways. To measure whether the
    Content is right or not, there are certain tools,
    which can measure the compatibility of the
    content in terms of SEO. These tools not only
    help you in measuring, but also to perform
    better. Even search engines like Google make use
    of such tools to identify, index and analyze
    various sites and their content.

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  • The Features
  • Content Analysis Tab
  • This is one of the two tabs in the Content and
    SEO analysis tools. It can do six readability
    checks, which are
  • Length of the sentence
  • Length of the paragraph
  • Subheadings presence and distribution
  • Passive voice presence
  • Transition words presence
  • Ease of reading
  • If the text is readable, if it is good enough-
    then it will be shown with a green bullet.

SEO Analysis Tab
  • SEO Tab is the second tab of the tool. It
    contains the snippet editor, where the focus
    keyword and SEO checks can be entered for
    analysis. A Meta description can be formulated
    with the help of the snippet editor. This Meta
    Description should contain short description
    representing the main topic of the page. Keeping
    the Meta Description suitable to the search
    engines is very important. It should contain the
    probable search terms that people may use to
    search on the engines. Google picks such Meta
    descriptions and shows below the URL of your site
    when users search using the search terms.

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  • This works in this way- the SEO Analysis tab
    checks for the availability of the focus or
    primary keyword in the TITLE of the page, in the
    HEADING, in the URL, inside the CONTENT of the
    article, in the META DESCRIPTION, in the ALT TAG
    of all the images. The SEO Analysis also keeps
    checking the links and images inserted in the
    article. Total number of words and the usage of
    the focus/primary keyword in the article are also
    checked by the plugin. There are also other
    options like checking the usage of a particular
    focus keyword on other pages of your website.
    This is indeed a good step to prevent using
    excess of primary keywords on secondary pages of
    your website. When a writer starts following the
    tips mentioned above and utilizes those to create
    SEO-friendly text, then the tool signifies the
    same with an approving green bullet.

  • Content vs. SEO
  • One significant aspect of this Content and
    SEO Analysis tool is that it always gives first
    priority to the Content part! It means, it is a
    writers best friend for writing an excellent
    article. This helps a content writer to develop,
    structure and create a highly readable and
    likeable text. First, the readability question
    has to be addressed and a complete, full fledged
    article has to be written before going into
    the SEO optimization part. So first, pick your
    primary focus keywords and write the article

A few important steps for optimizing your website
  • 1. There are two ways of writing your
    article. You can start writing on the WordPress
    backend or write on a notepad or a MS Word doc
    file or any other text editor. However, you
    should keep in mind that while copying the text
    into the WordPress backend, you should not copy
    the layout of it. The layout has to be adapted in
    the backend itself. This is to save yourself from
    any confusion that may arise from layout problems
    at two different platforms. Working on the
    WordPress may require some practice or
    experience. But it is not rocket science and
    needs only a few days of learning.

  • 2. What can be a better option for a content
    writer if the readability is scored by this
    tool? This will help in real-time assessment of
    any content. The tool not only analyses, but also
    gives score based on the readability quotient. It
    means, if the green bullet is shown by the tool-
    then the content is highly readable but if there
    are orange or red bullets then you should rework
    on the content to improve the readability. Such
    content checking should be taken seriously so
    that the readers may be given something useful to
    be read.

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  • 3. A content writer has to know how to fix
    problems and how to improve the content. The
    improvement has to be based on the suggestions of
    the Content Analysis tool. You will be able to
    see the sentences that need improvement. You can
    rewrite them. Long sentences should be divided
    into smaller and simpler sentences, big
    paragraphs should be converted into short ones.
    This helps readers not to lose focus and complete
    reading the entire article.

  • 4. SEO Analysis should begin only after you have
    tested and worked on improving the readability of
    the content. In the SEO Analysis step, you have
    to enter your primary keywords in the appropriate
    sections of the SEO Meta box. The focus keyword
    should be something that you have found and
    chosen after proper keyword research, and also
    which you want to be counted while indexing your
    website in the search engine results.

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  • 5. Do not neglect the content in the Meta
    Description. Google generally picks up the Meta
    Description and puts it below the URL of the page
    that has been searched for. So it should clearly
    describe your blog, article or the write up. It
    should also contain the complete focus keyword.
    This is necessary both for improving your
    rankings as well as picking up your website in
    the Search Results. The Meta Description should
    be limited to the specific number of words that
    can be shown in the search results. If it is too
    long, then it would not show up completely in the
    search results.

  • There are other practical tips as well to
    improve your content writing or copy
    writing for your website or blog. We shall
    discuss about those SEO-friendly tips in another
    article, soon!
  • Talk to an expert by call at 91-782-774-2414 
    or E-mail at

  • Distributed by Web Brain InfoTech
  • Media Contact
  • Company Name Web Brain InfoTech
  • Contact Person Rahul
  • Email
  • Phone 91-782-774-2414
  • Address 40, 1st Floor, Hasanpur Village
  • City New Delhi
  • State Delhi
  • Country India
  • Website
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