The Community Investment Triangle Targeting Our Resources Part 1: Mapping Current Investments

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The Community Investment TriangleTargeting Our
ResourcesPart 1 Mapping Current Investments
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Investing for Community ImpactChallenges

• Integrating support for direct services and
  support for community-change efforts into a
  unified framework
• Analyzing current resource investments within
  that integrated framework
• Making focused, strategic decisions about where
  to invest resources in the future
• Communicating investment plans and decisions to
  stakeholders
• Aligning organizational skills and resources to
  support efforts selected for investment

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The Community Investment TriangleTargeting Our
Resources
Part 1 Mapping Current Investments Part 2
Targeting Future Investments Part 3 Aligning
Around Strategies for Impact
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Part 1 Topics
The Community Investment Triangle Mapping how
United Way resources currently are invested in
various approaches to improving lives
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The Community Investment TriangleTargeting Our
Resources
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All investments are about improving lives
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Mission of the United Way System

• To improve lives by mobilizing
• the caring power of communities

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United Ways Traditional Approach to Improving
Lives
DIRECT IMPACT
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Improving lives
by investing in
DIRECT IMPACT
Direct services to individuals/families
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Improving lives
by investing in
Prevention development services
Basic human-needs crisis services
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New Model for Improving Lives Uses Two Approaches
COMMUNITY IMPACT
?
DIRECT IMPACT
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Moving higher in the Community Investment
Triangle means more focus on community impact
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Improving lives
by investing in
COMMUNITY IMPACT
Lasting changes in community conditions
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Improving lives
by investing in
Efforts to influence community attitudes,
networks, neighborhoods, organizations, systems
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Improving lives
by investing in
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Improving lives
by investing in
Efforts to influence community
Breakthrough opportunities
attitudes, networks, neighbor-hoods,
organizations, systems
Prevention development services
Basic human-needs crisis services
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Part 1 Topics
The Community Investment Triangle Mapping how
United Way resources currently are invested in
various approaches to improving lives
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For a 1-year timeframe
A. Map the percentage of dollars being invested
in each approach to improving lives
e.g.
Dollars
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For a 1-year timeframe

• Map the percentage of non-financial
• resources (staff time, materials, events, etc.)
  being invested in each approach

e.g.
Staff time
Events
Materials
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For a 1-year timeframe

• For each focus area, map at least dollars
• and staff time being invested in each approach

e.g.
Staff time by focus area
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For a 1-year timeframe
D. Review current investments

• Overall
• What proportions of dollars, staff time, and
  other resources are invested in each approach to
  improving lives?
• What proportions of various resources are
  invested in each focus area?
• Within each focus area
• What proportions of dollars and staff time are
  invested in each approach to improving lives?
• Are any approaches not being pursued?
• Have discretionary resources been reserved
  specifically for investing in breakthrough
  opportunities?
• Are there investments that do not relate to any
  focus area, or that cut across focus areas?

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The Community Investment TriangleTargeting Our
Resources
Part 1 Mapping Current Investments

• The Community Investment Triangle
• Mapping how United Way resources currently are
  invested in various approaches to improving lives

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Related Resources on United Way Online

• Community Impact in Action (keyword CIinAction)
• Community Impact Profiles (keyword CIProfiles)
• Investing and Aligning United Way Resources to
  Achieve Community Impact The Community
  Investment Triangle (archived webinar see
  keyword CITriangle)
• Ogre Story (keyword Ogre)
• What Is Community Impact? (keyword WhatIsCI)

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