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Business Process Management: Closing The Gap Between Rigor And Relevance


Early BPM Implementation Of Product Lifecycle Management. SOA Before The Term Was Known At ELC ... Artwork Mechanicals. Direct Material Sourcing/Contracts ... – PowerPoint PPT presentation

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Title: Business Process Management: Closing The Gap Between Rigor And Relevance

Business Process ManagementClosing The Gap
Between Rigor And Relevance
  • By Steve Tieman
  • Estee Lauder Companies

  • Background
  • Estée Lauder Companies (ELC)
  • Early BPM Implementation Of Product Lifecycle
  • SOA Before The Term Was Known At ELC
  • Enterprise Wide BPM And SOA
  • Strategic Modernization Initiative (SMI)
  • Leveraging BPM Throughout ELC
  • Selling BPM And SOA To Senior Management
  • Conclusion

Background On Estee Lauder Companies (ELC)
  • One of the worlds leading manufacturers and
    marketers of quality skin care, makeup, fragrance
    and hair care products
  • Formed in 1946 by Mrs. Estee Lauder in Queens, NY
  • Annual sales of over 7.04 billion (FY 2007)
  • Products sold in over 130 countries and
  • Over 25,000 products in the brand portfolio

Background On Estee Lauder Companies (ELC) Brands
Part 1
Early BPM Implementation Of Product Lifecycle
Management At Estee Lauder Companies
Part 1-Early BPM Implementation Of Product
Lifecycle Management Scope
Part 1 Organization Scope
  • 50 Organizations
  • 25 Brands
  • 36 Affiliates
  • Over 5600 Concurrent Projects
  • 20 SKUs Launched Each Day

Part 1 High Level Event Network
Part 1 Benefits Enablers
  • Service-Oriented Architecture Major Cost Of
    Goods Improvement
  • Item Master
  • Bills Of Materials
  • Recipes
  • Component Specifications
  • Artwork Mechanicals
  • Direct Material Sourcing/Contracts
  • Business Process Management Major Speed To
    Market Improvement
  • 38 Workflow Driven Major Sub-Processes
  • Common KPIs
  • Common Back-Office Organizations
  • Common Measurement And Reporting Platform
  • Automation Major Productivity And Accuracy

Part 1 Challenges To Further Leverage BPM And SOA
  • Key Improvement Opportunity Is In The Upfront
    Planning Process
  • Current process is documented and understood to
    be sub-optimal
  • ARIS/SOA platform can be leveraged as enablers
  • Challenge Is To Implement BPM Within The Creative
  • Significant cultural challenge
  • Concern that creativity may be compromised
  • Difficult to fault current practice based on 50
    years of continuous success
  • Collaborative approach is promising, but . . .
  • Too slow based on the current organization
    structure hand offs
  • Very difficult to execute as the brand grows
  • Can BPM Be Used To Drive Changes To Organization
  • How?
  • Suggestions?
  • Success Stories?

Part 2
Strategic Modernization Initiative
(SMI) Enterprise Wide BPM SOA At Estee Lauder
What Is SMI?
  • The Strategic Modernization Initiative (SMI) is
    Estee Lauders first implementation of SAP
  • Key enabler to support sales growth to 10
    billion and beyond
  • Five major business processes are being
    standardized under SMI
  • Master Data Management
  • Budget To Report
  • Procure To Pay
  • Demand To Build
  • Order To Cash
  • Pilot (Aveda) Went Live In May 2007

Business Objectives For SMI
  • Improve Efficiency (SOA And BPM)
  • Reduce the number of hand-offs
  • Minimize the time spent on compliance activities
  • Shorten time and effort by reusing libraries
    and standardized templates
  • Implement automated work flow processes
  • Reduce waste and rework by implementing clear
    roles, responsibilities, and processes
  • Minimize tactical tasks and focus on higher value
    strategic activities
  • Improve Effectiveness (SOA)
  • Real time availability of accurate information
    through one global source
  • Leverage benchmark analyses
  • Improve Operations (SAP Platform)
  • Better customer service
  • Better forecasting
  • Better collaboration with Suppliers and Customers

SMI Application Landscape
ELC Approach To BPM And ARIS As The Entrance
Point To SOA
  • Identify All Processes
  • Start with existing leading practice models,
    e.g., SCOR
  • Adapt these models to your company using ARIS
  • Integrate the adapted models to SAP using ARIS
    EPC (Event Process Chain) methodology integrated
    with Solution Manager
  • Subdivide Processes Into Sub-Processes
  • Identify process strings based on valid business
  • Normalize Sub-Processes To Become Services
  • Identification of all the process steps is a
    product of the EPC development process in ARIS
  • Process steps are linked to transactions in
    Solution Manager
  • Ensure that a transaction is limited to a single
    process step

Scope Of The Business Processes Standardized
Within SMI
  • 6 process groupings
  • Master Data Governance
  • Budget To Report
  • Procure To Pay
  • Demand To Build
  • Demand Planning
  • Order To Cash
  • 114 major primary processes
  • E.g. Manage Procurement Contracts And Requests
    For Quotations
  • 680 fundamental integrated processes-Process

Benchmarking Experiences During Past Two Years
  • Benchmarked BPM With 13 Major Corporations
  • All have implemented SAP
  • All have established BPM organizations
  • All are anticipating SAP upgrades in next 1-2
  • Broad Conclusions
  • Existing SAP implementations are poorly
  • Increased BPM rigor is anticipated as a
    requirement for success
  • Difficult to get senior management buy-in for
    longer than a one time effort
  • Can rigorous BPM be implemented without another
    Y2K or SOX?

Part 3 Vision For The Next Steps
Leveraging BPM Throughout ELC
Vision For The ELC Business Process Management
Conventional Business View Of The Aveda Call
Center Process
Conventional Technical View Of The Aveda Call
Center Application
Conventional Management View Of The Aveda Call
Center Key Performance Indicators
Conventional View Of The Aveda Call Center
Infrastructure Monitoring Metrics
Changing Conventional BPM Practice
ForApplication Management
  • Challenge No Effective Common Language Among
    Technical And Business Team Members
  • Business Process Procedures are in words. Words
    that are misinterpreted, not kept current with
    changes, and at too high a level to be actionable
    by technicians
  • Many specialists must be assembled and
    socialized in order to solve a performance or
    functional issue within a single process string.
    They have to have visibility of the entire
    process to be able to merge these technical
  • Result Agility is limited, cross training is
    cumbersome so personal growth is compromised, and
    development costs are higher because there is
    very limited transparency between the process and

Changing Conventional BPM Practice ForBusiness
Team Members
  • Challenge Measurements Of KPI Actual Performance
    Are Not Available On A Real Time Basis And Do Not
    Effectively Support Root Cause Analysis
  • Consist of periodic reports that require
    significant manual work to generate
  • Not linked to actual transactions and individual
    end users
  • Result Cannot effectively determine why the KPIs
    are not met or analyze reasons for differences
    between end user performance because there is
    very limited transparency between the process and
    the KPIs.

Changing Conventional BPM Practice
ForInfrastructure Operations
  • Challenge Availability And Performance Metrics
    Do Not Relate To The Business KPIs
  • Based on infrastructure, not business process
  • Based on averages, not maximums
  • Based on synthetic transactions, not end user
  • Existing diagnostic tools do not support BPM
  • Result Proactive monitoring of the environment
    is not optimal because there is very limited
    transparency between the infrastructure
    performance metrics and the KPIs.

Conventional Business And Technical Views Of The
Call Center Business Process How Can This Be
Answer Enhance The EPC To Support All
Stakeholders, i.e., Implement Business Process
Part 4 Selling BPM SOA To Senior Management
Driving A Stand Alone ROI
Driving A Stand Alone ROI
  • BPM And SOA Are Direct Enablers For 50 Of The
    SMI Business Case
  • Current BPM/SOA is focused in Sourcing And
    Financial organizations
  • Incremental Benefits Within The IT Organization
  • IT Employee efficiency
  • Improved service to the user community
  • Incremental Benefits Within The ELC User
  • Continuous process improvement can drive
    productivity increases of 200-300 for system
    intensive tasks based on PLM experiences
  • SOA enables leveraging the work products from the
    ELC Suppliers
  • Current State Of Business Process Monitoring
    Technology May Now Support The Vision
  • Exploring ARIS PPM/E2E Bridge Platform
  • Exploring HP/Mercury Platform
  • Exploring Computer Associates Platform
  • Others To Be Discovered

  • Thanks to
  • Estee Lauder Companies
  • IDS Scheer
  • 5th International Conference on Business Process
  • Dr. Michael Rosemann
  • Conference Attendees