THE INFLUENCE OF MARKETING, PUBLIC RELATIONS and SOCIOECONOMIC DEVELOPMENT IN THE MICRO FINANCING AR

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THE INFLUENCE OF MARKETING, PUBLIC RELATIONS and
SOCIO-ECONOMIC DEVELOPMENT IN THE MICRO FINANCING
ARENA IN SOUTH AFRICA.

• Presentation By Casper Geyer
• Director - MLA

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CONTENTS

• ENVIRONMENTAL AND
• OPERATIONAL FACTORS
• MARKETING PR FACTORS
• GOVERNMENTAL
• PUBLIC
• CORPORATE
• PRIMARY

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ENVIRONMENT - Physical

• Historical
• Informal operators new concept
• Present
• Mini-bank concept
• Future
• Professional and Corporate structures

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ENVIRONMENT - Operational

• PAST
• Lack of client service orientated attitude
• Limited product range
• PRESENT
• Regulated environment
• Client service orientated attitude
• Market related services
• Technological development phase
• Product development

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Operational continued

• FUTURE
• Extended product and service range
• SMME, Affordable housing
• Consumer orientated services
• Market related factors interest rates, service
  levels, technology cash free environment, etc.

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MARKETING / PR

• LEVELS
• Governmental
• Public image
• Corporate
• Primary

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GOVERNMENTAL

• HISTORICAL
• Negative image
• Rapid growth
• PRESENT
• High level participation
• Various role players involved
• Resistance to participate

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GOVERNMENTAL - Continued

• FUTURE
• Professional phase
• Regulated environment
• Recognized part of financial mainstream

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PUBLIC IMAGE

• HISTORICAL
• Negative perceptions
• PRESENT
• Relationships with media sectors
• AUDI ALTEREM PARTEM Listen to the other opinion
• FUTURE
• Awareness of consumer requirements
• Professional service

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CORPORATE

• HISTORICAL
• Need of non-banked sector determined
• No formal services available without surety
• PRESENT
• Attempted involvement
• Low success rate
• Consumer suffering (persal)
• FUTURE
• Possible joint ventures

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PRIMARY

• HISTORICAL
• Easy marketing
• Lack of competition
• PRESENT
• Regulated
• Payroll deductions
• Lots of role players
• FUTURE
• Defined role players
• Well defined services