Digital marketing with the rise of micro-influencers - PowerPoint PPT Presentation

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Digital marketing with the rise of micro-influencers

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A Influencer Marketing Hub in 2018 predicted that micro-influencers will gain more influence over celebrities. To understand read a blog from Liqvd Asia - Digital Marketing Agency in Mumbai – PowerPoint PPT presentation

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Title: Digital marketing with the rise of micro-influencers


1
AN IDEASCOMPANYFORTHE DIGITALWORLD.
www.liqvd.asia
2
Digital Marketing with the rise of
Micro-Influencers
3
Background
  • It is almost 3-4 years since we have started
    seeing a rise in the importance of influencer
    marketing. Earlier, traditional marketing was the
    best way accepted by brands for promotion.
  • Aprediction made by Influencer Marketing Hub in
    2018 suggested that micro-influencers will gain
    more influence over celebrities. With the current
    situation, it is clear now that their prediction
    was correct and on the mark.
  • You might wonder how they were right in their
    prediction? To understand it, read it till the
    end.
  • First of all, let us see the movements of brands
    from traditional social media marketing to
    influencer marketing.

4
Early Influencer Marketing Strategies
  • In the earlier years of Influencer Marketing, it
    lacked the correct definition and the measures
    for success. One of the easiest ways of finding
    the influencer for a brand was to look at the
    number of followers on the social media channel.
  • Brands accepted the situation for a while, even
    when influencers tried to increase their cost of
    posting brand stuff on their social media
    channels. The charges were relatively lesser than
    what brands had to pay for celebrity
    endorsements.
  • However, brands have started raising their
    questions about reach, followers, and a few other
    things in the past year. Having tens of thousands
    of followers does not mean that they influence
    everybody.
  • We have seen several influencers gaining
    followers, likes, comments, etc., using cheap and
    paid techniques like keeping bots. As a result,
    brands have started losing their interest in
    hiring influencers with more followers and lesser
    reach. Such a situation pushed an increase in the
    importance of micro-influencers, having lesser
    followers but a better reach.

5
Micro-influencers rescuing Brands
  • More prominent brands still believe in celebrity
    endorsements, apart from influencer marketing.
    However, smaller brands have started gaining
    interest in influencer marketing since 2018. The
    main reason behind influencer marketings rise is
    a rapid increase in the number of
    micro-influencers.
  • The key advantage of micro-influencers is that
    they are micro in the number of followers, but
    they can influence their followers. They
    genuinely influence the decision-making of their
    followers.

6
Brands AND Micro-Influencers
  • Reach is just a nice simple number to discover,
    but it does not tell a brand about the benefits
    of hiring a micro-influencer. In our
    understanding, the benefits are intangible.
  • Based on research by Markerly, Influencers with
    10,000 to 1,00,000 followers will give you a
    better combination of reach and engagement.
  • BUT HOW?
  • Micro-influencers have established relationships
    with their followers. If you have done proper
    research and hired a micro-influencer, then
    micro-influencers are likely to give positive
    feedback regarding your products. This will
    influence their followers to make a favorable
    decision regarding your brand.
  • No micro-influencer will accept your proposal if
    your brand can hamper its followers in any case.
    It means if a micro-influencer shows interest in
    working with your brand, you are likely to
    receive the best output.

7
Conclusion
  • As a digital marketing agency in Mumbai, Liqvd
    Asia has worked on several such influencer
    marketing activities and is working on them
    presently. As a brand, if you are unfamiliar with
    any such activities or want any help in
    influencer marketing activities, you can connect
    with us.

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magic_at_liqvd.asia
THANK YOU
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