Advanced LinkedIn Content Strategies to Implement in Your B2B Marketing

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Advanced LinkedIn Content Strategies to Implement
in Your B2B Marketing

• https//goodmanlantern.com/

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LinkedIn has come a long way, from a budding
professional networking site to a gold mine for
businesses. It has many users, including
corporates, creators, professionals, and
students. The platform has close to 750 million
users, with approximately two new members joining
the platform every second. For B2B businesses,
LinkedIn is undoubtedly the most important
platform that needs to be at the centre of their
B2B content marketing strategies. In fact, more
and more businesses are turning to a LinkedIn B2B
marketing agency to drive these strategies. The
time has come to move from Do we need to use
LinkedIn? to How do we market our business
through LinkedIn successfully?
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Still unsure about LinkedIn content strategies
and marketing? Here is why LinkedIn should be the
absolute favourite of any B2B business. Context
Matters Social media users scroll through
Instagram with the primary intention of watching
reels or browsing through stories rather than
interacting with a business. They go to Youtube
to watch the video, not to pay attention to the
ad that plays before it. On the other hand, users
browse through LinkedIn as mindful professionals
and not as mindless scrollers. Data Leads the
Way Targeting on LinkedIn is informed by data
directly sourced from the users, making the data
very robust and insightful. LinkedIn has several
targeting parameters and strategies, which allows
businesses to get the most out of their spending
on be utilised for lead generation.LinkedIn
marketing strategy.
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Pick-and-Choose Ad Formats LinkedIn also
provides multiple ad formats to amplify the
impact of any B2B content marketing strategy.
LinkedIn content strategies can use formats like
images, carousels, videos, texts, or spotlights
to engage with their audience.
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Business Opportunities on LinkedIn

• The list can go on, but you get the point.
  LinkedIn is where your next business partner is
  waiting, where your potential clients are
  spending time. Its also where you have unmatched
  access to C-Suites and decision-makers. In fact,
  Hubspot stated that four out of five LinkedIn
  users drive business decisions.
• Therefore, its of the utmost importance to have
  a robust
• LinkedIn content strategy. It would help to get
  the most out of your marketing efforts. Its no
  longer enough to do the basics because thats
  what the competition is doing as well. Rather,
  an advanced LinkedIn marketing strategy is just
  what you need to make your B2B campaigns stand
  out.
• So, what are these trends and advanced LinkedIn
  strategies that were talking about? Lets dive
  in.

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Advanced LinkedIn Marketing and Content Strategies

• Content Publishing
• Without a doubt, an effective LinkedIn content
  strategy is what every B2B business needs to have
  in place. While at first, this strategy might not
  sound very advanced, there are a lot of layers
  involved in reality.

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You can not only drive content through the
company page but also through thought leadership
articles. It should happen by keeping in mind the
decision-makers and the C-suite present on the
platform. These articles, by company founders or
key employees, are often at the centre of B2B
content marketing strategies. In fact, Hubspot
stated that over 90 of B2B marketers use
LinkedIn for organic social marketing, most of
which requires content publishing.
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Advance Search Advance search is an outbound
marketing tool that allows B2B businesses to
identify the exact type of users they want to
target. While the scope and features available
for this LinkedIn marketing strategy increase
with a premium membership, even the free version
has filters that effectively narrow down
searches. Advanced People Search on LinkedIn has
filters like location, current company, past
company, industry, profile language, and even
nonprofit interests to help effective targeting.
A lot of LinkedIn B2B marketing agencies often
have experts that know just the right filter to
pick according to the marketing strategy and the
audience. This allows B2B businesses to identify
new prospects and effectively curate their
LinkedIn content strategy.
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Showcase Page LinkedIn showcase pages allow B2B
businesses to promote individual brands under
their umbrella. Showcase pages take targeting to
the next level, as they allow for inbound traffic
for that specific business unit. Think of them
like add-ons to the company page or extensions
that allow a B2B businesss multiple brands to
establish themselves. LinkedIn Groups Once
the target audience is defined, they can be
targeted both individually and through LinkedIn
groups. Marketing through groups is a very common
tactic used by LinkedIn B2B marketing agencies.
Searching for the right groups, being a part of
them, and frequently engaging in them often
results in effective lead generation and rich
networking.
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Group size, level of activity, and relevance are
the topmost criteria while identifying these
groups. B2B companies can even consider creating
their own groups to further drive the
effectiveness of this strategy. LinkedIn
Events Conducting and promoting relevant events
has also been proven as an effective marketing
strategy on the platform. Not only can a B2B
business attach itself to the industry leaders
present at such events, but it can also drive
awareness and recall. The list of attendees also
acts as a rich database that can be utilised for
lead generation. While we have discussed only a
few strategies, there are many more features and
tools that can drive effective LinkedIn marketing
strategies. However, having in-house expertise
and the bandwidth to run extensive B2B content
marketing strategies on LinkedIn might not be
possible for every organisation. Worry not, for
LinkedIn B2B marketing agencies are a
cost-effective and efficient alternative.
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How Can LinkedIn B2B Marketing Agencies Help?

• LinkedIn B2B marketing agencies have expertise in
  using the platforms features and filters. They
  perform precise identification and targeting of
  the audience, getting just the right results. B2B
  marketing agencies have a deep understanding of
  the platform.

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They often have connections with influencers and
top thought leaders to drive B2B businesses. They
also help in driving robust LinkedIn content
strategies that garner high views and engagement,
resulting in successful lead generation.
LinkedIn content strategies have the potential
to make or break the success of any
organisations B2B marketing efforts. Outsourcing
to a LinkedIn B2B marketing agency can offer all
the benefits at a great price and with the least
amount of admin. If youre looking to shape up
your LinkedIn presence, link up with Goodman
Lantern and learn how we can get you there.
Heres to your business shining on LinkedIn!
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