How E-mail Marketing Can Help your Business Grow?

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How E-mail Marketing
Can Help Your Business
Grow?
2
1. Email Marketing has Larger Reach
2. Email Marketing delivers
Your Message . 3. Email Marketing
Drives Conversions ... 4. Email
Marketing has a Higher ROI . 5.
Email Marketing is an Open Platform
. 6. Conclusion
.
Table of Content
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Introduction
Todays businesses want to connect with their
audience in a highly personalized way while
staying on budget. Most businesses these days
rely on email marketing for their newsletters and
marketing campaigns. A majority of new businesses
uses email marketing to get the word out about
their product or service to their target market.
Email marketing can be a great tool for
businesses to grow. But how can a business grow
with email marketing? This blog will show you how
email marketing can help your business grow.
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Email Marketing has Larger Reach
Nowadays, Email is one of the main factors of the
web, and anybody whos online has an active email
address. While this might seem surprising at
first, think about your own online behavior When
you sign up for a website, you have to enter your
email address to create the account. You even
need an email address to create a Facebook or
Twitter account. So when it comes to connecting
with your prospects and customers, theres no
channel with a wider reach than email.
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Email Marketing delivers Your Message
In recent days Businesses are willing to choose
email subscribers every time instead of other
channels. There are two key reasons First, 90
of email gets delivered to the intended
recipients inbox. If you send an email campaign
to 5,000 subscribers at least 4,000 of them will
receive it in their inboxes.
Secondly, your email subscribers have explicitly
told you they want to hear from you when they
signed up for your email list. Email is proven to
ensure your audience gets your message.
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Email Marketing Drives Conversions
When it comes to conversions, there isnt a more
powerful channel than email. In fact, the average
click-through rate of an email campaign is around
2.5 (of total recipients), better than other
channels (Twitter CTR - 1.64). This means you
are more likely to get someone to click through
to your website via email.
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Email Marketing has a Higher ROI
Given email's unmatched ability to drive
conversions, it makes sense that email is also
the most effective marketing channel to drive ROI
for your company. In fact, email marketing yields
an average 3600 return on investment for
businesses, and for every 1 spent on email
marketing, the average return on investment is
36. It's clear from these statistics that email
is a cost-effective channel for businesses.
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Email Marketing is an Open Platform
Over the past few years, many brands have
invested millions of dollars into buying large
social followings in order to be able to
communicate and engage with an audience.
But while businesses are investing in various
social media platforms, Facebook has frequently
updated its algorithm to reduce the number of
followers who will see a brands post, unless
those posts are paid advertisements. This
practice has become so prevalent that most brand
followers will never see the posts in their News
Feeds.
Email isnt controlled by any one particular
entity. Its an open communication platform and
there is a multitude of services that provide
access to send and receive email. If you invest
the time and money into building and cultivating
a great email list, your subscriber list will be
your own asset. Thus youll be able to leverage
your list without the threat of someone limiting
its effectiveness.
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Conclusion
As a business person, you have many channels
available to reach your audience, but with
limited time and resources, you need to
prioritize your efforts. For the many reasons
listed above, email marketing is by far the most
effective channel to attract, engage, and connect
with an audience to drive sales and revenue for
your business. So start using email marketing for
your business advantage, and it will help
increase sales and revenue right away. If you
are looking for Top Email Marketing Agencies in
USA, then contact the team of PC Doctors .NET
which develops the best strategy for Email
Marketing to attract the defined target audiences
and establish their information needs. For more
details, call 1 346 3556002/1800 889 0674 to
talk with their experts.
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