Why Digital Marketing is Essential for Brand Image Building

1
Pune Mumbai London An ISO 90012008 Company
2
WHY DIGITAL MARKETINGIS ESSENTIAL FORBRAND
IMAGEBUILDING
Pune Mumbai London An ISO 90012008 Company
3
The internet has grown into the perfect tool for
the browsing and selection of products and
services that consumers need. A large number of
internet users are searching online for products
and services, with a significant chunk of them
making purchases online. This underscores the
importance of brand image building in the digital
arena.Before we discuss the benefits of brand
building in the digital space, we should
understand what exactly makes a strong brand.
4
HOW DO STRONG BRANDS DIFFER FROMWEAK ONES?

• A strong brand is defined as one that stands out
  in the minds of its customers - both current and
  potential ones. A strong brand always has a
  coherent understanding of its USP.
•  
• The building of strong brands requires a solid
  brand identity that creates visual synergy to
  appeal to its target audience. Visual synergy can
  be achieved through the coming together of logos,
  taglines, colour palettes and iconography in an
  attractive as well as industry-relevant way.
•  
• A strong brand will maintain this consistency
  across all touchpoints - both offline and online.
  This recognition and repetition help ingrain the
  brand in the minds of prospective customers,
  leading to the brand being easy to recognise.

5
BENEFITS OF BRAND BUILDING USINGDIGITAL MARKETING

• There are numerous benefits of building your
  brand through digital marketing
•  
• Increased visibility, recognition and reachThe
  internet has a worldwide reach, hence your brand
  can be seen by a much bigger audience than what a
  sales team or physical store can reach out to.
  The greater number of people exposed to your
  brand, the higher the awareness of your products
  and services than what is possible by traditional
  mediums for increasing brand awareness. The
  number of times the brand is seen directly
  correlates with increased brand recognition.
  Hence, it is crucial to be present across
  multiple digital channels for better brand
  recognition.

6
BENEFITS OF BRAND BUILDING USINGDIGITAL MARKETING

• Nurturing of prospects through the customer
  journeyConsumers generally tend to stick with
  brands they are aware of and recognise. The
  brand's digital presence allows for the nurturing
  of prospective customers through the customer
  journey. Marketing departments take into
  consideration the many digital marketing channels
  when configuring/planning the customer journey.
  Digital marketing strategy includes facets of
  email marketing, social media, mobile marketing,
  inbound Marketing, content marketing and search
  engine optimization (SEO).

7
BENEFITS OF BRAND BUILDING USINGDIGITAL MARKETING

• Building credibility and trustA brand that
  prospects consider trustworthy is one that is
  easy to recognise, has a good reputation, has
  been in business for a long time, has a strong
  customer base, and delivers on the brand
  promise.A business that is deemed as a
  recognisable, highly-reputed brand benefits from
  increased credibility - both within industry
  circles and amongst its customers.Once
  credibility and trust are built, brand loyalty
  and community also grow. In the digital arena,
  this implies an increase in website traffic,
  higher conversion rates, increased engagement
  with content, and improved media interest as well.

8
BENEFITS OF BRAND BUILDING USINGDIGITAL MARKETING

• Helping build a brand communityBuilding brand
  communities online is generally considered to be
  the role of social media marketers, but it
  requires the involvement of the whole marketing
  team. This activity requires the input and
  engagement of multiple stakeholders - and there
  are no better ambassadors than your
  employees!When companies win over brand
  ambassadors, brand champions, and develop a
  vibrant and loyal community, it makes it easier
  and less expensive to introduce new products and
  services. Efforts for increasing brand awareness
  are also more effective once an engaged community
  is cultivated and developed.

9
BENEFITS OF BRAND BUILDING USINGDIGITAL MARKETING

• Increased brand equityBrand equity is the
  commercial value created by the impression
  consumers have of the brand and the brands
  market share and standing within the
  industry.Higher brand equity allows businesses
  to curtail the paid advertising costs that they
  would have spent on gaining traffic or building
  brand awareness.Increased brand equity also
  results in greater market share as consumers tend
  to stick with stronger brands over weaker ones.
  This gives companies with stronger brands the
  opportunity to transition to a more premium
  pricing strategy.

10
ABOUT INTERICS IN-BRANDS
Interics IN-BRAND is a division of Interics
Designs, a Top branding agency in India with a
legacy of more than 34 years as a design agency,
digital marketing agency, and packaging design
company India. We have an enviable plethora of
clients for brand positioning strategy, startup
branding, corporate identity program in India,
product launch strategy, creative packaging
design, spatial branding, holistic Integrated
Branding and many more.
11
How can INTERICS IN-BRANDS help?
Interics IN-BRAND can make the most of its
multi-disciplinary team of designers, content
writers, developers and digital marketers to
optimise your Digital Marketing efforts for
highly effective Brand Image Building.Our
branding services go beyond just design. We work
together with top management to visualize the
big picture - by understanding the companys
beliefs, its challenges, and its vision. With
expansive research to discover market,
competition and customer insights, we configure a
comprehensive Digital Marketing Strategy that can
help unleash the brands true potential!
12
Connect with us

• 91 9373273322

www.intericsdesigns.com