Is Link Building Still Relevant For Digital Marketing In 2021?

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Is Link Building Still Relevant For Digital
Marketing In 2021?
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Is Link Building Still Relevant For Digital
Marketing In 2021?
Digital Marketing in 2021 We understand that you
might look at the title and wonder if link
building is still essential in 2021. Well, In
SEO, link building to date plays a crucial and
evergreen role in promoting organic traffic to
your website through search engines.  When you
integrate excellent link building strategies into
a strong SEO foundation, flawless content and
impeccable user experience, you can up
your Digital Marketing Efforts by ten times of
what it was!  Today, with every other company
working on its SEO and online marketing
strategies, the need for quality and authenticity
has only increased. Companies need to stand out
of the ocean of competitors, and low-quality
link-building techniques are only going to drag
you down.  Link building is still relevant and
essential for great marketing, and companies who
understand and integrate this are usually the
ones who stand out in the long run. 
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What is a Link, and What are The Types of Links
Used in SEO? 
A link is a clickable element on a webpage, which
leads a user from one page to a different
website. Links commonly appear as text but can
also occur as images and buttons. Links in Search
Engine Optimization are classified based on the
destination it leads the users to  Internal
links Internal links link one webpage to another
webpage, with both web pages belonging to a
single website. Search engine bots determine
whether a link is internal or external by looking
at the domain name.  Inbound links link to your
webpage from a page that belongs to another
website or domain. That is, viewers appear on
your webpage because of the link on a different
site.  Outbound links Outbound links are links
where a webpage on your website links or leads
users to a webpage on a different website or
domain. 
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Why Links Are Integral for SEO
Builds Strong Relationships Link building often
involves reaching out to numerous website owners,
community members, and bloggers working in your
niche. When done frequently but gently, the
outreach enables a stronger sense of trust and
community within all parties involved. Outreach
can give you excellent links, which improve your
SEO and ranking by a considerable margin. Still,
it also enables a healthy long-term relationship
with key influencers in the industry. This on its
own is so valuable for a company, and the more
contacts you build, the more links you receive
and the larger your reach becomes. Having a
tremendous link-building strategy can enable a
positive loop of outreach and returns, and you
will notice significant improvements in your rank
and organic traffic. 
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Referral Traffic to Increase Leads Yes, link
building has a significant impact on your rank
and authority, but we havent discussed the
impact on your traffic! A great link from a
highly reputed or visited site can increase your
traffic tenfold. If it happens to be a website
relevant to your niche, your traffic improves
drastically, but so does your conversion rate and
sales!  The value of links runs beyond SEO as
well and focuses on consumers. If you place your
links across multiple avenues, genuinely
interested people will know where to find you and
how to reach you. Link building helps you improve
customer loyalty as well, as customers can trust
your website entirely. 
Build Your Brand Good links can help you
establish your brand identity to your consumers
and get a stronghold on your authority. Link
building techniques like content creation give
people an idea of what you have to offer and if
you have the expertise to see it through, which
can go a long way in establishing your
brand.  With high-quality links, theres a higher
chance that your work is showcased and becomes
prominent in your industry. 
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Which Links Are Valuable To Your Company? 

• Many factors help digital marketers distinguish
  between a great, valuable link and a link that
  would suck your efforts into a black hole. There
  are a few aspects, however, that you need to give
  weightage to. 
• Relevance
• If your company is in the finance market, getting
  a link from a website dedicated to medicine or
  eCommerce wont be as effective as getting a link
  from, say, a bank. Links from websites relevant
  and have a higher authority than your site can
  help search engines and users understand what
  your site is all about and improve your ranking.
  However, if you use a link with absolutely no
  relevance to your site, it might come off as
  spammy or pointless. 

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• Authority 
• Links from websites with high authority and
  credibility can offer you much more benefits and
  value to your website. News channels, credible
  companies with recognition, NGOs in your field,
  and so on can provide you with links that drive
  organic traffic to your site. When you add a link
  without checking its authority or credibility,
  youre opening your website for a world of
  trouble. Links from untrustworthy sites, which
  seem spammy, can seriously destroy your entire
  reputation in the eyes of your customers and
  search engines. So always ensure your links are
  coming from an authentic, credible source. 

• Diversity
• Search engines tend to rank pages higher if they
  explore a wide variety of links instead of a
  single type. Links to bloggers endorsing your
  business, reviews of consumers on various sites,
  blogs youve put up, blogs that mention you, and
  so on can help you form a natural and diverse
  link profile. It conveys trust, and websites
  without a genuine, organic link profile are often
  flagged by search engines. A great link-building
  strategy based on thorough research, market
  analysis, and the help of digital marketing
  experts can make a world of difference to your
  digital marketing efforts. If you assume that
  link building is no longer relevant or not as
  important as other aspects, you now know just how
  vital it can be!