7 Lead Generation Tips You Can Start Using Today (1) - PowerPoint PPT Presentation

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7 Lead Generation Tips You Can Start Using Today (1)

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Date added: 27 August 2022
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Title: 7 Lead Generation Tips You Can Start Using Today (1)


1
7 Lead Generation Tips You Can Start Using Today
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The act of attracting prospects and turning them
into future purchasing customers is known as lead
generation. You can pass your prospects across
your customer journey map in one of two ways
outbound marketing or inbound marketing. It is
critical to generate leads. Your company will
struggle and stagnate if you don't generate
leads. A solid lead generation strategy will help
you turn visitors into leads, lower bounce rates,
and create genuine, organic interest in your
product and brand. As a result, brand recognition
and recall are improved. Lead generation
strategies improve the brand's overall engagement
and can help you attract a new buyer who is
looking for the solution you have. You're more
likely to persuade a potential customer to opt-in
to your marketing messages if your lead
generation strategy is good. The data you collect
will then be used by the sales and marketing
departments to continue building a partnership
after the initial meeting.
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7 Lead Generation Tips A prosperous and
profitable business requires the generation of
leads. You will draw potential customers to your
website using solid lead generation strategies as
part of your inbound marketing activities, and
then collect their contact details (usually just
a name and email). Here are the top seven lead
generation strategies we've discovered for
keeping the sales funnel complete.
  • Pay-per-click (PPC) advertising is a good option
  • PPC (pay-per-click) advertisement is a form of
    advertising that is used to drive traffic to
    websites. Advertisers pay a publisher when their
    ad is clicked, which is why it's called "pay per
    click." PPC is often connected to top-tier search
    engines. PPC advertisement is critical for brands
    looking to raise brand awareness or advertise
    specific deals because it increases the
    likelihood of your site appearing at the top of
    searches for the keywords you're targeting.
  • If you're using Google Ads for PPC, you can use
    extensions to increase the amount of real estate
    available to advertise your goods and services

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2. Retargeting Ads can be used. Retargeting ads
advertise your goods and services to people who
have already interacted with your brand in some
way, such as by clicking on another one of your
ads, viewing a product, adding it to their cart,
visiting your homepage, or following you on
Facebook. People who have shown interest in your
brand and what you have to offer are more likely
to buy from you if you use retargeting
advertising. Retargeting advertisements are used
to keep your brand in front of your customers'
minds.
3. Make a powerful call to action (CTA) A call to
action is something that is intended to elicit a
quick response or inspire a quick purchase. Most
commonly, the term refers to the terms or phrases
that advertisers use to persuade a viewer to take
a particular action in commercials, web pages, or
sales scripts. Visitors should be moved further
down your consumer journey map by your CTA. CTAs
are usually used to prompt potential leads to
provide their contact information in exchange for
a lead magnet or gated bid when used for lead
generation (be it a guide, ebook, webinar, or
free tool).
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4. Offers should be linked to landing pages Ads
should direct visitors to a particular page where
they can take advantage of the deal that was
marketed to them. This is referred to as a
landing page. Landing pages go by a variety of
names. Lead capture pages, static pages, and
destination pages are all terms that have been
used to describe them. A landing page is a single
page that visitors arrive at after clicking on an
ad, promotion, marketing email, or other piece of
content. Your landing pages should be a
personalized and dedicated page with no other
distractions that are specifically related to
your bid. The sole purpose of landing pages is to
entice visitors to take action. When offering
something new in return for a visitor's contact
details, having a landing page that uses the same
template and copy that attracted the visitor to
the landing page in the first place is extremely
beneficial.
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5. Use password-protected content Add gated
content to your blog to transform it into a
lead-generating machine. Any content that your
visitors can access only after providing their
contact details is considered gated content. To
find high-value content, look at your website's
analytics. Then, using a lead generation tool,
lock down the content so that only visitors who
provide their contact details can access it. You
can taunt visitors with a sneak peek of the
content, but the full article should be locked.
You can also lock down your content after a
visitor has read a certain number of articles
using some lead generation tools. The New York
Times and the Wall Street Journal do something
similar on their websites. The "trick" to using
your blog or content for lead generation is to
draw visitors with your content, then persuade
them to exchange their contact details in some
way. The use of password-protected material is a
perfect way to do this.
7
6. Build a Lead Magnet Gated material is
identical to lead magnets. A lead magnet is a
marketing tool that creates leads by giving away
a long-form resource or a free tool in return for
the contact information of a potential lead. Lead
magnets may be anything, but they usually consist
of anything that can be downloaded. You'll
probably get the best results if you use a
combination of gated material and lead magnets,
but this is entirely dependent on your target
audience. More and more, potential leads expect
businesses to simply provide them with the
content they want, without requiring them to
opt-in to other services. Lead magnets are an
excellent way to circumvent this pattern.
Although you should still be producing useful,
long-form material, why not convert it into a
downloadable PDF and use it as a lead magnet
instead of gating it. This is an excellent
strategy for in-depth content pieces that
visitors may not be able (or willing) to absorb
in a single sitting. When you give them the
option to download the content as a PDF that they
can complete at their leisure (or refer to
later), they can be willing to give you their
contact information.
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7. Use social media to your advantage Social
media should be used to promote your company.
Yes, no matter what business you're in. Increase
brand recognition, create a community around your
brand, and drive more traffic to your website via
social media. We suggest that you start by
setting up a Facebook page and a LinkedIn
business page for your company. Then you'll want
to do some online research on your target
audience to see where they hang out. If the
majority of your audience is on Instagram, your
brand should be there as well. Most social media
sites also provide tools to assist you in
creating marketing campaigns on the site, as well
as sophisticated audience targeting
capabilities. For more info please visit us
at http//www.brandstrumpet.com/
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