5 Crucial Twitter Metrics You Should Track to Grow Your Business

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5 Crucial Twitter Metrics You Should Track to
Grow Your Business

• Twitter Metrics are the measures that evaluate
  your performance on Twitter, including the total
  count of impressions, likes, views, retweets and
  many more. Twitter Metrics are effective to
  access public and private engagement for your
  tweets or other content.
• Samskriti Business Solutions, a premium Twitter
  marketing company in Hyderabad, recommends 5
  Crucial Twitter Metrics to track in order to grow
  your business.
• 1. Impressions
• This twitter metric indicates the number of times
  a follower has viewed your tweet during a
  reporting period.

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5 Crucial Twitter Metrics You Should Track to
Grow Your Business

• For instance, if your impression of one tweet is
  100, it means that your tweet was viewed 100
  times. However, impressions cannot count the
  number of views that come from the third party
  websites and hence, exclude the actual number of
  real viewers.
• 2. Engagement Rate
• This metric refers to the percentage of followers
  who view your content and engage with it. With
  the help of Engagement Rate, you get a brief idea
  on how your followers connect with your tweets.
  To calculate the Engagement Rate of your Twitter
  account, the total number of engagements is
  divided by the total number of posts (the number
  of interactions) and then multiplied by 100.

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5 Crucial Twitter Metrics You Should Track to
Grow Your Business

• Unlike Facebook and Instagram, the engagement
  rate on Twitter represents the performance of
  your content rather than just counting likes,
  comments and shares. However, Engagement Rate for
  Twitter tends to be lower than for Facebook or
  Instagram. Generally, an Engagement Rate between
  0.09 and 0.33 is considered to be sufficient,
  whereas an Average Engagement Rate should be
  somewhere between 0.03 and 0.09.
• To find strategies to increase your Engagement
  Rate, you can contact Twitter marketing services
  in Hyderabad and learn helpful measures to build
  successful brand campaigns.
• 3. Demographics
• This form of analytics helps in providing a full
  insight into the growth of your followers and
  assess data of your audience such as Interest,
  Gender, Location and Language.

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5 Crucial Twitter Metrics You Should Track to
Grow Your Business

• Demographics generate information from different
  activities on your account and give a clear
  picture of your overall performance.
• 4. Twitter Ads
• This form of metric helps the advertisers to
  strategize business by promoting content in order
  to reach their target audience. Twitter Ads are
  used to create ads from different ad formats to
  manage sales and increase followers. For example,
  when you run a paid campaign, you can reach a
  specific audience by circulating promoted tweets.
  These tweets contain ads that appear on timeline
  that help you to gain more followers and increase
  Twitter engagement in your campaign.

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5 Crucial Twitter Metrics You Should Track to
Grow Your Business

• Following are the different types of Twitter Ad
  formats.
• Single Image Ads
• Text-only Ads
• Video Ads
• Carousel Ads
• Conversational Ads
• 5. Analytical Tools
• The use of Analytical tools can be effective in
  terms of measuring your accounts ROI and boost
  your marketing strategies. Analytical Tools like-
  Brand-watch Consumer Research, Buffer,
  Hoot-suite, Twitonomy, Union Metrics tools can be
  helpful to analyze the data of your content to
  know your followers.

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5 Crucial Twitter Metrics You Should Track to
Grow Your Business

• Twitter has evolved into a powerful platform to
  engage with highly influential and specialised
  individuals, and hence, it has become important
  for users to upgrade certain metrics and tools
  that help in tracking activities in order to
  ensure marketing campaigns.
• Samskriti Business Solutions is a private digital
  marketing company located in Hyderabad. The
  company provides business solutions to both local
  and global clients by affiliating facilities
  like- SEO, web development, web designing and
  other digital services. To know more about SMO
  services in Hyderabad, visit Samskriti Business
  Solutions on their website.

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