Creative Social Media Ideas for Fashion Brands in 2022 - PowerPoint PPT Presentation

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Creative Social Media Ideas for Fashion Brands in 2022

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As we all know the Fashion Industry growing faster day by day and its average growth rate is increased 10 to 15% yearly. But, there is too much competition, and hard to survive for many brands. So, for that, we are sharing here some creative ideas for brand promotion on various social media promotions. Just download the PDF and adopt these ideas for better visibility online. – PowerPoint PPT presentation

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Title: Creative Social Media Ideas for Fashion Brands in 2022


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Introduction
  • The US fashion industry sales statistics indicate
    more than 12 yearly growth from the 2020s to
    this year. The turnover is expected from 135.49
    billion to hit 152.03 billion in the current
    year. This trend will remain steady until at
    least 2024, making it essential for various
    brands to promote their products to survive the
    competition.
  • Using Creative Social Medial Ideas for Fashion
    Brands yields good results. By including paid ads
    and marketing campaigns you can funnel social
    media users to your website to purchase the
    products.
  • Here we are sharing five creative ideas for
    fashion brand promotion on social media for your
    business.
  • Adopt these ideas for better visibility online
    and increase clients and sales over a period.

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Choose the Right Platforms
  • Each social media platform has its unique
    potential customer base. Some are more conducive
    to sales than others among these. Statista
    suggests that some of the best places to learn
    about or buy fashion apparel are Facebook and
    Instagram.
  • Since Facebook (now Meta) owns Instagram, it
    takes less effort to plan and execute an
    effective ad campaign for these platforms through
    Facebook Ads Manager.

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Facebook
  • Around four out of ten Facebook users discover
    fashion inspirations on this platform. It means
    there are lots of opportunities to engage the
    audiences and create brand loyalty here.
  • Facebook also claims that its platform is the hub
    to target 1834-year-old fashion buyers. Women
    get fashion ideas from influencers and
    celebrities posting on FB.

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Instagram
  • Insta ranks number one when it comes to
    discovering fashion products. So if your brand
    prepares a fashion social media strategy for
    Instagram, you can easily reach 28 million
    Instagram users in the UK.
  • According to research, mobile-created story ads
    outperform highly produced ads on Instagram.
    Including CTAs on your Instagram Stories will
    make them perform better by 89.

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YouTube
  • Chanel, with over 1.9 million subscribers, and
    Louis Vuitton, with 909,000 subscribers, are some
    of the big players on YouTube. While smaller
    brands prefer Facebook ads, large fashion
    industry brands dominate YouTube by creating
    organic content through YouTube channels.
  • Strike Social says that the average cost per view
    on YouTube is 0.026, and the average view rate
    is 31.9.

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TikTok
  • TikTok being comparatively new, holds quite some
    value for revenue generation. Local brands have a
    native approach to ad creation. They see a better
    success ratio here through video creation. As
    more than a billion people use TikTok it is worth
    your while.

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Pinterest
  • According to Pinterest, 70 of users discover new
    products on their platform, among these 90 of
    users say Pinterest helps in purchase decision
    making. A substantial 66 of users purchase
    something after looking at a brands pins.
  • Again, Pinterest is a visual platform where you
    Pin items to virtual pinboards, and shopping
    pins saved to Pinterest from a website will
    unlock a new way for brands on Pinterest to get
    fresh viewers.
  • Choosing the best platform for your selected form
    of marketing will not only increase your brand
    reach but get you, lifetime customers, in the
    form of followers.

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Instagram and Facebook Shops for Brands
  • Instagram and Facebook Shops are galleries where
    users see, browse, and buy your products. Once
    you create a FB or Insta shop, your audience can
    shop for your products directly from there.
  • If we look at brands like Adidas or Tiffany and
    Co. you will see that they have a vast number of
    followers, and they are also regular customers
    who order items online due to the trust they have
    in these brand names.

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  • It is therefore important to target the right
    audience groups. Using fashion-related hashtags
    wherever possible will also prove to be a
    fruitful marketing strategy.
  • For in-depth knowledge on the technique of using
    hashtags, read our blog Top 6 Instagram
    Hashtags Strategies to Boost Audience

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Repost Customer Content
  • Positive customer reviews of any kind are useful
    in generating curiosity among new buyers and
    conclusively increasing sales. It is always good
    to encourage clients to post their feedback for
    your brand and repost it on various social media
    handles.
  • This can be in different formats like videos or
    photos of customers wearing your products, or
    clients wearing your apparel and showing how it
    fits into size, design, and material criteria.
  • Visual content is more of social proof and
    validates your brand while creating engaging
    content for followers.

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Collaborate with Influencers and Fashion
Bloggers
  • Influencer marketing is the most effective way of
    fashion brand promotion on social media and
    attracting followers. Most of the fashion
    bloggers are on Instagram so check the number of
    followers they have and geographically target a
    certain audience if you wish to.
  • As mentioned earlier hashtags are the key to
    searching for trending hashtags and using them in
    your posts.
  • Check collaborations of fashion bloggers before
    hiring them to promote your brand so that there
    is no competitor clash.

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  • A fashion brand not on Instagram does not exist
    so post a minimum of 2-3 times a day, create
    stories, respond to comments, and like others
    posts to be out there in the market.
  • The more visibility you gain, the better are the
    chances to gain profitable partnerships with
    celebrities and increase traffic, revenue, and
    customer base.

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Prioritize Customer Service
  • As your business grows, you will focus on
    customer service and will have to have a
    guideline for the same. Hire people who know how
    to make clients happy and resolve situations with
    them.
  • Tackle negative and positive reviews with equal
    grace online. Turn a negative comment into a
    positive one by personal interaction with the
    client and offering them special discounts to
    make up for the trouble they had to face with
    your brand.
  • Ignoring negative comments will only add fuel to
    the fire and trigger more comments. Responding
    immediately is the best option.

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Summing it up
  • Social Media Marketing for Fashion Brands is as
    crucial as oxygen to a plant. There may be
    complex strategies that many brands create to
    gain followers and customers.
  • The above-mentioned creative social media ideas
    for fashion brands are equally effective for
    client outreach and expanding customer base.
  • Smart use of social media platforms and
    collaborations with fashion influencers can take
    your brand a long way.

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  • Staying constantly active on Instagram and
    Facebook makes the brand look active, authentic,
    and relevant and builds customer trust through
    social proof.
  • You can always hire dedicated social media
    executives if you find it overwhelming to handle
    everything in-house. Get in touch with an
    experienced digital marketing agency for your
    online marketing needs or visit our website to
    know how we can help you in your journey.

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