Creative Social Media Ideas for Fashion Brands in 2022

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Introduction

• The US fashion industry sales statistics indicate
  more than 12 yearly growth from the 2020s to
  this year. The turnover is expected from 135.49
  billion to hit 152.03 billion in the current
  year. This trend will remain steady until at
  least 2024, making it essential for various
  brands to promote their products to survive the
  competition.
• Using Creative Social Medial Ideas for Fashion
  Brands yields good results. By including paid ads
  and marketing campaigns you can funnel social
  media users to your website to purchase the
  products.
• Here we are sharing five creative ideas for
  fashion brand promotion on social media for your
  business.
• Adopt these ideas for better visibility online
  and increase clients and sales over a period.

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Choose the Right Platforms

• Each social media platform has its unique
  potential customer base. Some are more conducive
  to sales than others among these. Statista
  suggests that some of the best places to learn
  about or buy fashion apparel are Facebook and
  Instagram.
• Since Facebook (now Meta) owns Instagram, it
  takes less effort to plan and execute an
  effective ad campaign for these platforms through
  Facebook Ads Manager.

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Facebook

• Around four out of ten Facebook users discover
  fashion inspirations on this platform. It means
  there are lots of opportunities to engage the
  audiences and create brand loyalty here.
• Facebook also claims that its platform is the hub
  to target 1834-year-old fashion buyers. Women
  get fashion ideas from influencers and
  celebrities posting on FB.

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Instagram

• Insta ranks number one when it comes to
  discovering fashion products. So if your brand
  prepares a fashion social media strategy for
  Instagram, you can easily reach 28 million
  Instagram users in the UK.
• According to research, mobile-created story ads
  outperform highly produced ads on Instagram.
  Including CTAs on your Instagram Stories will
  make them perform better by 89.

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YouTube

• Chanel, with over 1.9 million subscribers, and
  Louis Vuitton, with 909,000 subscribers, are some
  of the big players on YouTube. While smaller
  brands prefer Facebook ads, large fashion
  industry brands dominate YouTube by creating
  organic content through YouTube channels.
• Strike Social says that the average cost per view
  on YouTube is 0.026, and the average view rate
  is 31.9.

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TikTok

• TikTok being comparatively new, holds quite some
  value for revenue generation. Local brands have a
  native approach to ad creation. They see a better
  success ratio here through video creation. As
  more than a billion people use TikTok it is worth
  your while.

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Pinterest

• According to Pinterest, 70 of users discover new
  products on their platform, among these 90 of
  users say Pinterest helps in purchase decision
  making. A substantial 66 of users purchase
  something after looking at a brands pins.
• Again, Pinterest is a visual platform where you
  Pin items to virtual pinboards, and shopping
  pins saved to Pinterest from a website will
  unlock a new way for brands on Pinterest to get
  fresh viewers.
• Choosing the best platform for your selected form
  of marketing will not only increase your brand
  reach but get you, lifetime customers, in the
  form of followers.

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Instagram and Facebook Shops for Brands

• Instagram and Facebook Shops are galleries where
  users see, browse, and buy your products. Once
  you create a FB or Insta shop, your audience can
  shop for your products directly from there.
• If we look at brands like Adidas or Tiffany and
  Co. you will see that they have a vast number of
  followers, and they are also regular customers
  who order items online due to the trust they have
  in these brand names.

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• It is therefore important to target the right
  audience groups. Using fashion-related hashtags
  wherever possible will also prove to be a
  fruitful marketing strategy.
• For in-depth knowledge on the technique of using
  hashtags, read our blog Top 6 Instagram
  Hashtags Strategies to Boost Audience

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Repost Customer Content

• Positive customer reviews of any kind are useful
  in generating curiosity among new buyers and
  conclusively increasing sales. It is always good
  to encourage clients to post their feedback for
  your brand and repost it on various social media
  handles.
• This can be in different formats like videos or
  photos of customers wearing your products, or
  clients wearing your apparel and showing how it
  fits into size, design, and material criteria.
• Visual content is more of social proof and
  validates your brand while creating engaging
  content for followers.

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Collaborate with Influencers and Fashion
Bloggers

• Influencer marketing is the most effective way of
  fashion brand promotion on social media and
  attracting followers. Most of the fashion
  bloggers are on Instagram so check the number of
  followers they have and geographically target a
  certain audience if you wish to.
• As mentioned earlier hashtags are the key to
  searching for trending hashtags and using them in
  your posts.
• Check collaborations of fashion bloggers before
  hiring them to promote your brand so that there
  is no competitor clash.

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• A fashion brand not on Instagram does not exist
  so post a minimum of 2-3 times a day, create
  stories, respond to comments, and like others
  posts to be out there in the market.
• The more visibility you gain, the better are the
  chances to gain profitable partnerships with
  celebrities and increase traffic, revenue, and
  customer base.

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Prioritize Customer Service

• As your business grows, you will focus on
  customer service and will have to have a
  guideline for the same. Hire people who know how
  to make clients happy and resolve situations with
  them.
• Tackle negative and positive reviews with equal
  grace online. Turn a negative comment into a
  positive one by personal interaction with the
  client and offering them special discounts to
  make up for the trouble they had to face with
  your brand.
• Ignoring negative comments will only add fuel to
  the fire and trigger more comments. Responding
  immediately is the best option.

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Summing it up

• Social Media Marketing for Fashion Brands is as
  crucial as oxygen to a plant. There may be
  complex strategies that many brands create to
  gain followers and customers.
• The above-mentioned creative social media ideas
  for fashion brands are equally effective for
  client outreach and expanding customer base.
• Smart use of social media platforms and
  collaborations with fashion influencers can take
  your brand a long way.

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• Staying constantly active on Instagram and
  Facebook makes the brand look active, authentic,
  and relevant and builds customer trust through
  social proof.
• You can always hire dedicated social media
  executives if you find it overwhelming to handle
  everything in-house. Get in touch with an
  experienced digital marketing agency for your
  online marketing needs or visit our website to
  know how we can help you in your journey.

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