05 Incredibly Creative Ways You Can Improve Your Social Media ROI

1
05 Incredibly Creative Ways to Improve
Social Media ROI
2
Significance of Social Media

• Using social media is paramount to make your
  business thrive. With various social platforms,
  you have the opportunity to market your products
  on right social media channels. Here In this post
  I am sharing five creative ways that can help you
  boost your social media return on investment.
• Brands globally are now serving audience through
  social platforms relevant to their audience. But,
  only the few are able to make an impact just
  because they make use of best practices.
• You also need to keep yourself updated with
  latest social media branding tips for startups
  that will help you get maximum benefit in 2020.

3
1. Target Right Social Channels

• Have you ever wondered how branding your business
  on right social channels helps you get an edge in
  the digital world? You need to first strategize
  your key marketing goals while ensuring your
  business goals align with your social media
  strategy. Top-tier social channels includes
  Facebook, Twitter, LinkedIn and YouTube.
• You need to first research about the audience
  preferences and then target your products on
  channels your audience frequently use. Each
  social channel has its own benefits but you need
  to decide the one that makes your brand
  competitive. Select the social channel that
  brings for your business the highest return on
  investment done on targeted social platform.

4
2. Publish High-Quality Content

• You might have heard several times that content
  is king but you struggle curating content that
  serves as a unique selling proposition for your
  brand. You need to come up with unique content
  ideas, info-graphics, video content and related
  research guides that benefit your audience.
• The cornerstone of creating content that makes
  user engage with your brand is to write content
  that exactly matches the search intent of your
  audience. No matter how good you are in writing
  the content if it does not bring value to the
  people it is of no use.
• Thereby, research about the problems first and
  then create content accordingly. Make sure you
  maintain consistency in publishing your content
  and do it on the scheduled timeline.

5
3. Monitor Relevant Metrics

• Be it a social media campaign or a digital
  marketing one if you are not able to measure it
  you cannot manage it too. HootSuite, Social
  Mention, Buffer are some of the top-notch tools
  that help you to measure the results you are
  getting from social platforms.
• To accelerate the social media engagement you
  need to come up with new ideas and remain
  flexible in experimenting what works for your
  audience and what not.
• Therefore, it is mandatory to keep a check and
  balance of the key performance that you have set
  on each channel to know where your brand stands.

6
4. Use Enticing Graphics on Your Social Posts

• Your audience is more likely to get inspired by
  innovating ideas and for that you need to ensure
  your posts captivates their interest. If you come
  up with simple text based posts you will not be
  able to intrigue your audience.
• As the competition gets tough where major brands
  are already coming up with news ways to market
  their brand. It urges you to create social media
  posts that compels audience towards your brand.
  And the key here is to use impactful graphics to
  make your post look awe-inspiring.
• You can social media graphics by yourself or if
  you lack that professionalism you can ever hire
  an expert designer to get extraordinary designs.
  Designing a custom business logo could be a step
  for using an attractive graphics. You can design
  it on your own or could look for any custom logo
  design services around yourself as well.

7
5. Participate In Discussion Groups

• Healthy participation with your customers is the
  key to make your brand awareness strong. You need
  to initiate discussions on the relevant social
  platforms to know your audience.
• The better you know your audience the better you
  will be able to optimize your market offering
  based on what buyers want to consume. Remember
  successful marketer are the one who know how to
  sell their product or service rather than what to
  sell.
• If you are not aware of your audience you will
  never be able to deliver them what they desire.
  Thus, create discussion group, take audience
  feedback, use giveaway contest as a way to
  connect with your audience.

8
Wrapping Up

• Social media marketing is vital to your business
  success. Although there are many brands targeting
  almost every social channel. But only few are
  able to stand out from the crowd as they know how
  to target the right audience on the right social
  channel. To make your brand outperform in the
  competitive digital world you need to practice
  the above-mentioned tips to boost your social
  media ROI. More importantly, social media is a
  unique way to increase your brand reach and
  recognition globally.

9
(No Transcript)