Affordable Options to Get New Patients on Your Healthcare Practice - PowerPoint PPT Presentation

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Affordable Options to Get New Patients on Your Healthcare Practice

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The Healthcare industry is changing day by day and in the same way, there is a change in the needs of patients. Most people prefer to consult online instead of visiting the doctor before treatment to save their time as well as money. In this post, know how you can get new patients through advertising your healthcare practice online. – PowerPoint PPT presentation

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Date added: 18 June 2020
Slides: 23
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Title: Affordable Options to Get New Patients on Your Healthcare Practice


1
Affordable Options to Get New Patients on Your
Healthcare Practice
2
  • Healthcare industry is changing significantly
    day by day because the needs and expectations of
    patients have been increased with the invention
    of the internet. Nowadays healthcare patients
    dont walk to a particular location to find a
    practice. 89 of customers go for online search
    when it comes to searching for a healthcare
    practice or solving healthcare queries.

3
  • Whether you are a physician, dentist,
    chiropractor, surgeon, physiotherapist,
    dietician, or hydrotherapist, you are in steady
    competition in your area. But by following some
    trendy marketing strategies, you can attract new
    patients and increase the awareness of your
    practice guaranteed, all at affordable prices.
    When you are in the healthcare industry and
    looking for such strategies, you are in luck.

4
Attractive Responsive Website with Patients in
Mind
  • The first impression matters a lot and it works
    like the last one too. Having a website that is
    simple, visually appealing, and effective,
    attracts the patients too much. On the other
    hand, if you have a website that doesnt look
    professional effective, it will make users 88
    less likely to visit you again.

5
  • Consider having a website that is designed and
    built out with marketing goals in mind. It must
    have different pages for each service to help the
    audience understand your health concerns. There
    should also be a page for your practices contact
    details including location, phone number,
    directions, and more.

6
  • Only having a website is not sufficient, you
    also have to ensure that your website is
    mobile-friendly or mobile-responsive. If your
    website is not mobile-friendly, never dream of
    getting organic traffic to your practice in 2019.
    In this case, your website will be excluded by
    the search engines except for branded keywords
    when searching for a keyword on mobile.

7
Create Outstanding Content to Educate your
Patients
  • You have created a website that is responsive,
    good-looking, and easy to navigate. Now its the
    turn to create content for the website that will
    educate your audience perfectly. A good quality
    website content always helps drive long-term
    traffic from the search engines to your website
    as well as gives value to readers and build their
    trust towards your practice.

8
  • So, try creating content that can attract the
    patients who are seeking for specific procedures
    services related to yours.
  • 2019 is the year when Content is King, thus
    known as the smartest way to attract new
    patients. So it must be of good quality and
    unique. Always consider posting fresh, truthful
    and easy-to-read content whether its website
    content, blog post, article or social media post.

9
Setup Local Listings for Your Practice
  • In order to better optimize your healthcare
    practice, claiming it locally on search engines
    like Google, Yahoo, Bing as well as some popular
    listing sites like YellowPages, Facebook, Yelp,
    Manta, and TripKen where lots of patients visit
    daily to search healthcare practice in their area.

10
  • Start by registering with TripKen and
    advertising your healthcare practice online then
    list your practices complete details including
    name, address, contact number, services,
    facilities, price range, hours of operation, and
    business images. Whenever a patient will try to
    search for healthcare practice in your area,
    he/she will get a list of related businesses in
    front of him/her and your business will be one of
    them.

11
  • Just make sure you have filled each and every
    detail correctly, rest TripKen will take care of
    all. As an online community, TripKen aims to
    communicate sellers and buyers by letting seller
    list their business and buyers discover them. It
    will definitely help sellers gain ongoing traffic
    to the website at zero cost.

12
Focus on Local SEO for Your Healthcare Practice
  • Search engines are getting evolved these days.
    So in order to achieve top places in search
    engine results, Search Engine Optimization (SEO)
    plays an important role. SEO is actually broken
    into 2 types on-page and off-page.

13
  • On-page includes the factors that are under
    your control such as website content, meta title,
    meta description, keyword stuffing.
  • Its all about content and HTML source code. On
    the other hand, off-page includes some external
    factors such as links to your website and other
    external signals like social media success.

14
  • If your business has a physical location, then
    there is nothing better than local
    (location-based) SEO to support your marketing.
    For example, if you have a practice in New York,
    then focusing the keywords like best dentists in
    New York, best doctors in New York, best
    dental practice in New York will give you better
    results as compared to best dentists or best
    dental practices. Getting such types of keywords
    on top results will generate more traffic to your
    practice.

15
Focus on Right Healthcare Keywords
  • Use of the right keywords also plays an
    important role in getting visibility among the
    targeted audience. All keywords are not equal,
    because some of them have more opportunity, but
    others dont have.

16
  • So, you are recommended to focus on those
    keywords that are being searched most in your
    city or area. When having a local business, it is
    advised to focus on location-oriented keywords
    which include your city name. Also add such
    keywords to your title tags, meta descriptions as
    well as body content.

17
  • When having a healthcare business in New York,
    here are examples of keyword you can target
    dentists in New York, dentists New York USA,
    dental treatments in New York, dental
    treatments New York, dental services in New
    York, dental services New York USA, dentists
    near me.

18
Do Social Media Marketing for Your Practice
  • Social media is a kind of marketing that
    improves your brand loyalty, especially for the
    healthcare business. Engaging with your customers
    via social media helps you build strong
    relationships with consumers.

19
  • The topmost reason behind the usage of social
    media is that 70 of USA population uses social
    media channels. Whether its a hospital search or
    getting health information, nearly 41 of
    patients prefer social media. These are the
    reasons business owners consider it a great
    opportunity to reach the audience via social
    media.

20
Video Marketing for Healthcare
  • A video can 50 times more probably be ranked in
    the search engine results as compared to text.
    So, focus on video marketing too along with
    content marketing. Make YouTube as your hub to
    post videos.

21
  • Uploading your videos on YouTube will make them
    discoverable for both customers and search
    engines as well because YouTube is a search
    engine in itself. Videos play a big role in
    demonstrating trust because people believe seeing
    a person discussing the issues as compared to
    just reading it. You can upload the videos that
    cover discussions with medical experts, staff,
    current patients, news updates, health tips, and
    many more.

22
Final Words
  • Here were the most potent healthcare marketing
    strategies that no healthcare professional should
    ignore in order to get more patients at
    affordable prices. From social media, local
    listing to video marketing, each every strategy
    will work individually.
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