SEO (1)

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SEARCH ENGINE OPTIMISATION
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WHAT IS SEO?

• Search engine optimization(SEO) is the practice
  of bringing a website in a search engines
  organic ranking to get targeted traffic.In
  other words SEO is all about improving a sites
  rankings in the organic (non-paid) section of the
  search results.

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What is search engine?

• A search engine is an online tool that searches
  for results in its database based on the search
  query(keyword) submitted by the internet user.
  The results are usually website that semantically
  match with search query.Examples for search
  engines are Google, Yahoo, Bingetc

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• Search engines collects all the information from
  their data base segregate them and make a list
  according to each sector according to the search
  algorithm. This list is generally called as the
  Search Engine Results Page (SERP).

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How search engine works?

• There are so many ways on how a search engine
  works but the basics of the search remains same.
  Each of them must do the following steps
• Crawling (finding new links)
• Indexing (storing the data in their data base)
• Ranking (relevant websites)

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How SEO algorithm works?

• Top Secret! Only select employees of an
  enquiry engines company know surely Reverse
  engineering, research and experiments gives SEOs
  (search engine optimization professionals) a
  pretty good idea of the main factors and
  approximate weight assignments
• The SEO algorithm is consistently changed,
  tweaked updatedWebsites and documents being
  searched also are constantly changingVaries
  by program  some give more weight to on-page
  factors, some to link popularity

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Types of SEO

• Technical SEO
• ON- PAGE SEO
• OFF-PAGE SEO

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Technical SEO

• Domain name
• Extension
• Hosting location
• Server speed
• Domain age
• Domain registration length
• Https

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On-page seo

• On-page seo is the process of optimizing your
  webpage on the front end in order to rank your
  site in higher rankings in search engine.
• On-page seo has both technical seo(
  title,descriptions,urls) and the content of your
  webpages.

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OFF-PAGE SEO

• Off-page seo means doing the back-end work of
  your website it. Includes backlinking, writing
  blogs, guest linking etc
• By doing the off page seo work it helps search
  engines recognizing our website more and helps in
  ranking.

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There are 3 more types of SEO

• WHITE HAT SEO
• BLACK HAT SEO
• GREY HAT SEO

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White hat seo

• White Hat SEO refers to any practice that
  improves search performance on an enquiry engine
  results page (SERP) while adhering thereto search
  engines policies. In terms of Google, White Hat
  techniques follow their self-published
  guidelines. Some samples of White Hat tactics
  include using keywords, back-linking, link
  building, and writing content that focuses on
  relevancy, organic ranking and audience
  engagement.

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Black Hat SEO

• Black Hat SEO tactics are disapproved practices
  that increase page rankings during a SERP by
  going against that search engines terms of
  service. Black Hat techniques range from keyword
  stuffing, using unrelated keywords in page
  content, and invisible text to doorway pages,
  page swapping, redirects and content automation.
  White Hat is preferable to Black Hat therein said
  practices are ethical and sustainable. Black Hat
  practices are effective, but are risky and
  may cause your site to be reported.

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GREY HAT SEO

• Grey Hat SEO, on the opposite hand, is SEO
  practice that is still ill-defined and/or
  ill-advised by program published guidelines
  and which may be disagreeable. In essence, its
  Black masquerading as White.It does both WHITE
  HAT SEO AND BLACK HAT SEO.

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CONCLUSION

• SEO plays a key role in ranking your website in
  top places
• By doing the on page and off page techniques it
  helps your page to rank in top places in search
  engines by which the organic traffic for your
  website increases.
• Never copy the content always make sure your
  content is unique so that your search engine
  doesn't get confused about your niche.
• If you would like to know more about SEO join our
  Digital Scholar 3 months program on Digital
  Marketing

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Refrences

• Digital scholar
• Slideplayer
• Vertical bail

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• THANK YOU
• Here is our next blog on digital marketing
  course in pune
• byPratyusha