Essential SEO Services Vocabulary

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Essential SEO Services Vocabulary

• By - https//www.i4.net/

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Analytics

• Analytics is a system used to analyze a set
  of data. In regards to SEO services in Utah,
  analytics include website traffic, traffic
  sources, revenue, and site goals. Google
  Analytics is the most commonly used software for
  analytical data collection.

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Canonical Tag

• A canonical tag is what tells search engines
  to look at a certain URL as the preferred page
  version. SEO services in Utah use canonical tags
  to help the designated URL rank hire on Google,
  Bing, and other search engines.

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Conversion

• Conversions refer to when individuals on the
  Internet choose to purchase a product or service
  on a website. Conversions may also include
  registering for events or signing up for regular
  emails. The main purpose of SEO services is to
  generate conversions.

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Indexing

• Indexing is the process by which data and
  content are organized during a site crawl. SEO
  services in Utah use crawling and indexing
  software to accelerate the SEO process.

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Key Performance Indicator

• A key performance indicator indicates the
  level at which an activity is achieving a
  specific SEO service goal.

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Landing Page

• A landing page, usually connected to a
  particular group of SEO service keywords, is a
  page made for a unique category of users. Most
  landing pages include a call to action, or an
  invitation to purchase a product.

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Meta Description

• A meta description is a brief description of
  or a snippet from a page on Google, Bing, or
  Yahoo visible to users. The purpose of a meta
  description is to provide an overview of what the
  page encompasses. Meta descriptions are written
  by SEO service professionals.

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Penalty

• A penalty, usually enforced by Google or
  another search engine, is a negative impact on a
  site due to stuffed keywords, hidden text, spam
  links, or cloaking.

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Query

• Queries are words typed into a search bar. In
  regards to SEO services, queries generate site
  results with keywords that are relevant to their
  query.

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Ranking

• Rankings are the order of search results,
  usually listed by relevance to the query.
  However, in some cases, ads and featured snippets
  appear above sites that are ranked number one.
  Properly distributed keywords and geographical
  mentions (such as Utah or Salt Lake City) on a
  website contribute to higher search engine
  rankings.

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Schema

• Schema is a type of microdata that makes
  websites eligible for rich snippets. Rich
  snippets are brief images or phrases that answer
  common Google search questions, and they usually
  appear above all other ranked websites.

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Traffic

• Traffic refers to the people that visit a
  specific website.
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