Essential SEO Tips For Law Firms To Improve Conversion

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Essential SEO Tips For Law Firms To Improve
Conversion
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Target All Google Search Result Types
For most attorneys, SEO is all about appearing
prominently in relevant search results but rarely
do they plan to target all kinds of search
results. Conduct a search related to your
practice area and location on Google and check
the results. Take a look at the results shown in
the image given below for the search query
divorce lawyers in Florida. The first result is
a paid advert followed by the local 3-pack. The
organic search results are displayed only after
the questions section. Moreover, in organic
results, the topmost positions are usually
dominated by aggregator sites. In order to appear
in a prominent position, you must be prepared to
target all search result types. Your SEO strategy
must involve bidding for PPC ads for relevant
keywords. You must also create profiles on lawyer
aggregator platforms like Avvo.
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Online Marketing For Law Firms
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Conduct Keyword Mapping To Identify The Best
Terms

• Keywords are central to every SEO strategy but
  most lawyers are unaware of how to choose the
  best terms to drive positive results. Law firm
  owners must conduct keyword mapping to optimize
  their interface according to the intent of the
  terms. You can categorize the phrases according
  to three kinds of searchers intent. The first is
  attention where a person is searching for
  information related to his/her legal issue. For
  example, how to appeal for obtaining child
  custody in Florida. Ranking high on the term in
  this query will draw a lot of visitors but
  chances of conversion may not be high. The second
  category is called discovery. Consider a query,
  Orlando divorce attorney fee.

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Select An Ideal Domain Type For Your Law Firm
Website

• An accurate URL is necessary for effectively
  optimizing a page for search engines. Links that
  have been crafted thoughtfully will be easy to
  understand for humans as well as search engines.
  The structure of the URL of your website depends
  on the nature of your law firm. In case, you are
  a single service law firm which specializes in
  only one practice area, then it will be pertinent
  to use an exact match domain. For example,
  www.orlandodivorcelawyer.com will be an ideal
  address for an Orlando-based firm which only
  provides divorce law services. Agencies which
  offer services in multiple practice areas must
  use a branded domain like www.examplelawyer.com.
  You can use the name of your agency as the root
  domain and add services pages for each separate
  practice area.

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Craft Content Which Audience And Search Engines
Will Like

• Crafting valuable content can help drive more
  clients to your firm. Every lawyer knows this and
  almost all legal websites have a blog section
  attached to them. All interfaces try to position
  themselves as experts and thought leaders in
  their domain. It is essential for you to create
  your own distinctive identity. This can be done
  by categorizing your chosen keywords based on
  searchers intent. Look for terms that are being
  used for uncovering information related to your
  practice field. Use the same mapping tactic that
  was suggested earlier in the article. These
  phrases must be included in the material being
  published in the blog section. Merely inserting
  the terms in the content is not enough and you
  must strive to provide information which the
  audience cannot get anywhere else.

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Contact Us
Irvine, CA Zip Code92618 Phone No855.835.5329
Email Id info_at_conroycreativecounsel.com
URLhttps//conroycreativecounsel.com