Next Generation Digital Marketing Will Be Powered by Data Science. Here’s why - PowerPoint PPT Presentation

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Next Generation Digital Marketing Will Be Powered by Data Science. Here’s why

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Title: Next Generation Digital Marketing Will Be Powered by Data Science. Here’s why


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www.samskritisolutions.com
914023402060/61 contact_at_samskritisolu
tions.com
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Next Generation Digital Marketing Will Be Powered
by Data Science. Heres why
  • Reaching the right customers at the right time
    with the right offer is the holy grail of
    marketing. This is how a marketer can improve the
    leads, conversions with minimal cost striking
    stupendous ROI.
  • Unlike traditional media which mostly aligns with
    mass marketing, Digital Marketing provides you
    greater power to choose your audience, take
    feedback, optimize your campaigns with better
    precision.
  • Digital Marketing A Step-up for Marketing
  • Digital Marketing significantly boosted the
    overall marketing efforts providing better ROI
    and with internet penetration at 70, the Digital
    Marketing spends over the last 5 years grew
    multifold.
  • For example as a Digital Marketing Company in
    Hyderabad, Samskriti Business Solutions works
    with businesses whose marketing functions purely
    comprises of Digital Marketing.

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Next Generation Digital Marketing Will Be Powered
by Data Science. Heres why
  • Data Science The Next Evolution in Digital
    Marketing
  • In the last 10 years, Digital Marketing has been
    a revolutionary step-up for the marketing
    industry in terms of reaching out to the right
    audience.
  • Similarly, today with wide development and
    adoption in Data Science, the Digital Marketing
    industry stands at the gates of another evolution
    that can take Digital Marketing to a whole new
    level in terms of precisely targeting the right
    audience and reaching out to them at right time
    with even more personalised marketing efforts.
  • How Data Science can boost Digital Marketing?
  • Digital Marketing helps target customers across
    digital platforms and provides unique data about
    customers to optimize the campaigns. Digital
    marketing analytics i.e. analysis of the data
    generated is what makes these insights and
    optimization possible.
  • As Digital Marketing produces a staggering amount
    of data, the analysis a marketer can perform,
    with the tools given is limited which means many
    insights are left undiscovered. Also in general,
    even BI tools can handle only structured data
    which is in small volumes and the value which is
    in unique insights and hidden patterns is only
    discovered by analysis of unstructured data. And
    this is where Data Science steps in.

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Next Generation Digital Marketing Will Be Powered
by Data Science. Heres why
  • What is Data Science?
  •  Data Science is a multidisciplinary field that
    encompasses data preparation, aggregation
    cleansing to perform data analysis in order to
    uncover patterns and extract crucial insights
    from high volumes of data. The keyword here is
    uncover new patterns because there is so much
    data available to a digital marketer but the
    number of insights derived is always the function
    of analysis where data science helps.
  • The rigorous discipline of Data Science involves
    statistics, AI, Machine learning algorithms,
    Graph Analysis and NLP analysis of the past and
    present data to predict future outcomes, present
    new insights that significantly help you
    understand your customer better to tailor your
    value propositions and campaigns better.
    Leveraging data science in digital marketing
    results in
  • 1. Creating personalized content strategies for a
    relevant audience.
  • 2. Reaching high converting audience at the right
    time with right offer with laser-like precision.
  • 3. Uncovering new opportunities and forecasting
    trends to stay ahead of your competition.
  • 4. Optimized channel performance for better ROI
  • 5. Enhanced customer experience retention

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Next Generation Digital Marketing Will Be Powered
by Data Science. Heres why
  • At the end of the day, Digital Marketing is all
    about customer insights to target the right
    customers at right time and this only happens
    with unique customer insights. With so much data
    lying around, data is not the problem for Digital
    Marketer but the analysis is. And Data Science is
    like a magic wand that can uncover hidden
    insights to beat the competition, provided the
    marketer is equipped with the right set of tools
    and data science expertise.Levering our SEO, SMO
    and SEM services in Hyderabad, Samskriti Business
    Solutions have been able to generate massive
    leads and conversions for our clients. Our
    data-driven digital marketing strategy and
    planning have helped us unlock new opportunities
    for our clients and by leveraging Data Science we
    look forward to wielding its power for even
    better results. For any business looking
    for Digital Marketing Services in Hyderabad to
    assist their Data Science driven Marketing,
    contact us.

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