Stepping Into a Multi-Cloud Future Powered by Analytics with Salesforce

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Stepping Into a Multi-Cloud Future Powered by
ANALYTICS WITH SALESFORCE
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Overview

• A 2017 study by 451 Research had predicted that
  69 of businesses would move to a multi-cloud
  infrastructure by 2019. Dave Bartoletti of
  Forrester Research had said at the CloudHealth
  Connect18 conference in Boston in September 2018
  that 62 of users were already subscribed to
  over two unique cloud platforms. In 2019,
  Gartners survey revealed that 81 of public
  cloud users utilized two or more cloud
  environments. Thus, it would not be wrong to say
  that we have already entered the age of
  multi-cloud solutions.

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Advantages Of Multi-Cloud Solutions
As of now, the biggest hurdles in the path of
businesses fully and wholeheartedly deploying
multi-cloud technology, besides the cost of
migration from on-premise to cloud
infrastructure, are workload security and data
portability. However, the benefits far outweigh
the challenges.
Speed of service is essential to customers. The
multi-cloud approach allows businesses to have
their system spread across the target
demographics geography, no matter where they
are. Having a node close to the customer reduces
cloud service latency and improves serving speed
broadly.
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Multi-cloud systems
Reduce costs
Multi-cloud systems are more resistant to
emergencies like downtimes, server crashes,
outages, data loss, etc., as your data will be
stored and backed up across servers.
It also provides better protection from
extortion, malicious attacks, and fraud,
especially the very frequent vendor lock-ins.
Having your system on multiple clouds,
therefore, gives you better- negotiating power
over every vendor and the chance to reduce costs.
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Compromising quality
Compromising quality
In general, spreading your assets across clouds
allows you to choose the optimum services and
resources from different vendors to select only
those products from a vendor that you get at a
lower price without compromising quality.
You would also be able to optimize your workload
to boost business outcome metrics and increase
revenue growth depending on which cloud service
best suits the particular work. Depending on the
strengths and weaknesses, you can assign the
right department of work to it.
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1) Providing a Personalized Customer Experience
To Increase Revenue And Loyalty
2) Making Data Exchange a Smooth and Reliable
Process
B2B buying behaviour used to be starkly different
from B2C customer expectations in that the focus
was more on sales service and customer service
than on e-commerce and marketing. B2B buyer
journey mapping involved extensive work on
product catalogues, inventory, follow-up
service, subscriptions, etc. But this is
changing. More clients are looking for a higher
level of personalization in B2B. They want more
B2B ecommerce sales, self-service, and a general
more elevated level of control and freedom from
sales rep assistance. Naturally, B2B e-commerce
companies and vendors have started looking for
newer and better B2B ecommerce software options.
Salesforce itself has multiple cloud systems like
Salesforce Commerce Cloud, Salesforce Service
Cloud, Salesforce Sales Cloud, Salesforce
Marketing Cloud, and the more recent Salesforce
Experience Cloud. As a result, multiple
reservoirs of data are created in the different
clouds for the same customer, depending on the
buyers point in the buyer journey. Processes
that involve one or more of the cloud systems
would face some rough bumps if each cloud had
distinct boundaries.
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3) Building a Single View From Multiple Data
Sources
When you are serving a customer or setting up a
shop in the B2B ecommerce marketplace,
continuity and reliability of information are
essential. If a customer finds a piece of
information on your site and bases their decision
to buy from you on that, but upon talking to a
sales rep, finds out that the data is outdated,
how do you think it will reflect your business?
If a customer is told to do one thing by the
sales rep and another by the service rep, what
are the odds of the customer churning due to the
confusion created? Pretty bad for both
questions. Therefore, a single source of truth
is essential to all company representatives to
provide uniform service. Salesforce made it
possible as Einstein Analytics pulls in and
updates the right data from the right cloud in
real-time.
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4) Creating an Omnichannel Service Experience
for Customers
A client should order something from the B2B
ecommerce platform, which would be under
Salesforce Commerce Cloud, complete the purchase
along with CPQ and billing over the phone or
computer, which is under the Sales Cloud. They
should not have to wait till the sales rep
receives the necessary information from the
ecommerce department or repeat the entire
process from the beginning. If that happens,
customers will not want to do business with you
anymore, which will hamper your B2B ecommerce
growth. Omnichannel B2B ecommerce features also
increase business because a client does not have
to be restricted to a single channel to conduct
their business.
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5) Putting Higher Level Of Control in the Hands
Of Customers
Salesforce Analytics can connect the data from
multiple clouds and place it within the B2B
ecommerce portal so that customers can have a
clearer view of the products, services, and
facilities available to them. It serves as an
innovative B2B ecommerce strategy in that it
exposes the customers to more options. It entices
them to make more purchases, thus boosting your
ecommerce selling rate in the process. And the
best thing is that the customers will come out
of it feeling they had a win.
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Conclusion
The winning combination of Salesforce Einstein
Analytics with its multiple Cloud systems can
help you take your business farther than if you
relied on just one of the Clouds. You will not
have to worry about integrations, monitoring, and
other issues. If you are not feeling confident
about it, you can turn to Docmation to help you
get set up.
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Contact Us
We'd love to talk about all things Analytics
Phone Number
14704008988
Email Address
info_at_docmation.com
Website
www.docmation.com
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