Headline Salesforce Marketing Cloud Einstein At A Glance - PowerPoint PPT Presentation

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Headline Salesforce Marketing Cloud Einstein At A Glance

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Salesforce Marketing Cloud brings out-of-the-box Einstein AI capabilities to help email marketers personalize experiences across email, mobile, social, advertising, and the web. Create predictive journeys and personalized, cross-channel experiences and connect your entire business across every department and discipline. Find out how you can explore instant access to the integrated tools, data, and analytics — all in one centralized place. – PowerPoint PPT presentation

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Title: Headline Salesforce Marketing Cloud Einstein At A Glance


1
Introduction to Salesforce Marketing Cloud
Einstein
2
Salesforce Marketing Cloud Einstein
  • Salesforce Marketing Cloud Einstein is an AI
    feature that helps companies improve their
    decision-making skills by making strong and
    powerful decisions, predictions, and
  • analysis. Salesforce Marketing Cloud
  • Einstein enhances CRM and
  • allows you to create innovative
  • marketing campaigns.

3
Key Features
Predictive Lead Scoring
Customer Segmentation
Journey Insights
4
Predictive Lead Scoring
  • Salesforce Einstein can deal with a large amount
    of data. The lead scoring process involves
    various stages
  • that determine the criteria defining a
  • powerful lead and discovering
  • Salesforce predictive lead scoring
  • modules that are specific to a
  • company's needs.

5
Customer Segmentation
  • Customer segmentation is one of the key features
    of Salesforce Einstein. It allows you the
    flexibility of deploying machine learning and
    pattern analysis that helps you to perform
    analysis on tons of customers
  • within the Salesforce Marketing Cloud.
  • Salesforce Einstein with the help of this
  • feature provides you the platform where
  • you can develop customized
  • marketing notifications that will
  • appeal to every key segment.

6
Journey Insights
  • Salesforce Einstein allows marketers to redefine
    their knowledge by identifying the activities
    that reach to purchase. Analyzing data always
    results in better outcomes ultimately resulting
    in when to trigger
  • certain marketing communications.
  • Similarly, you can analyze a customer
  • or a group of customers to know about
  • their preferences. Predicting a
  • customer's journey will help in adapting
  • market changes or trends if missed.

7
Conclusion
  • Salesforce Marketing Cloud Einstein can also help
    you develop smart and AI-powered applications.
    Salesforce Einstein develops these applications
    using Image recognition and natural language
    processing.

8
Thank You
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