Kensi Gounden - Role of Digital Marketing in Business Innovation

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Kensi Gounden - DIGITAL MARKETING
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• KEYPOINTS

WHAT IS DIGITAL MARKETING ? WHY ARE PEOPLE GOING ONLINE ? BENEFITS OF DIGITAL MARKETING WHAT DOES DIGITAL MARKETING CONSIST OF ? FUTURE OF DIGITAL MAREKETING
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What Is Digital Marketing ? Digital marketing
is the process of building and maintaining
customer relationships through online activities
to facilitate the exchange of ideas, products,
and services that satisfy the goals of both
parties.
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WHY ARE PEOPLE GOING ONLINE ?
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WHY ARE PEOPLE GOING ONLINE ?
? For information on a new product, service or
location ? If they have a question ? If they
are looking for help ? If they want more
information on certain individuals or
organizations ? Business contacts ? Available
jobs ? Etc.
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BENEFITS OF DIGITAL MARKETING
? Puts the consumer in control ? Provides
convenience ? Increases satisfaction ? Reduces
the selling cycle ? Reduces the cost of sales ?
Builds your brand ? Provides targeted results ?
It is measurable ? Cost effective
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WHAT DOES DIGITAL MARKETING CONSIST OF ?
? Website design ? Search engine optimization
(SEO) ? Pay per click (PPC) ? Social media
marketing (SMM) ? Email marketing ? Display
advertising ? Affiliate marketing ? Content
marketing
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FUTURE OF DIGITAL MARKETING

• At present more than 40 business depends on
  digital marketing in India which is going to
  increase to almost 90 in few years.
• After UK and USA, India deals with the largest
  online shopping deals in eCommerce Businesses.
• The demand for digital marketing professionals
  will increase by 38 in the upcoming years. The
  Indian Express says that by the year of 2020,
  there will be tremendous demand for digital
  marketers in India.
• In June 2018 Naukari.com has about 13,000 job
  openings and linkedin has about 5000 only for
  digital marketing which are going to increase in
  coming years.

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Thankyou