A Simple Guide To Remarketing For Businesses

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A Simple Guide To Remarketing For Businesses
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Introduction
Remarketing is a digital marketing approach that
reconnects brands to previous visitors of their
website. It is a strategy that revolves around
brand awareness as it puts businesses in front of
users until they have the full willingness to
convert. It usually work in a pay-per-click (PPC)
advertising method that is carried out
through Google Display Network, Google
AdWords, or Facebook Retargeting. 
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How Remarketing Works for Businesses
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• Here, I am going to share benefits of remarketing
  for your business
• Increases traffic and conversions.
• Your ads appear relevant to your prospects.
• Raises brand perception and awareness.
• Its cost effective.

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Increases Traffic Conversions
Remarketing ads can always make your prospects
visit your site again, thereby driving back
qualified traffic to your website. As a result,
your website gets an improved conversion rate
because of how you are able to put your brand in
front of your prospects multiple times.
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Relevant To Your Prospects
A study by HubSpot found that at least 77 of
customers do not mind being presented with online
advertisements provided that these ads are
relevant. With remarketing, marketers have the
capacity to customise your ads depending on which
section of your site was visited by your
prospect. . Aside from that, you also have the
ability to deliver ads based on their previous
actions.
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Raises Brand Awareness
When visitors see your brand on multiple
platforms like social media, search results
pages, or blogs, they will perceive that your
brand is huge and has a large following. Remarketi
ng is a fantastic tool for brand recall due to
the countless exposures that remind your audience
about your products and services.
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Its Cost -Effective
Remarketing campaigns can go for as low as 0.25
per click despite their enormous potential. It
even lets you control the time you will allow for
people to click it, with no added cost. It also
lets you save on your advertising budget as you
are only spending money on people who are
interested in your brand, services or products.
Overall, remarketing campaigns are simple,
effective, and easy to deploy.
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1680 Address 56 Kallang Pudding Road, 07-05/06
HH_at_Kallang, Singapore 349328
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