App Remarketing: Engaging your Consumers Once Again

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Remarketing Engaging Your ConsumersOnce Again
-Naman Kapur Product Marketing Head ShepHertz
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What exactly is Remarketing?
Added to custom list based on in-app actions
User interacts with your app/web
Sees Remarketing ad on Facebook/Websites offering
benefits and suggestions
User leaves
Banner prompts that user to return to your app/web
Completes the activities or takes further actions
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App Remarketing in App42 MA
Configure
Segment
Advertise
Inject
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Typical Sales Funnel Issues
A. We love installs 1. 99 budget is spent on
app installs 2. Commonly found in well funded
business apps 3. 20 apps are used only once B.
We love our app 1. large part of the budget is
spent on development 2. limited marketing
budget 3. high probability of one time usage
C. Our Customers dont love us 1. Most common
funnel problem 2. high browsing rate but low
purchase rate 3. explore on mobile, convert on
web, that too with some competitor D. We only
love premium customers 1. business targeting
only premium customers so losing out mass
market 2. rising cost per premium users 3.
attractive features but revenue not steady
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App42 MA Prediction Analysis
Predict
Target Engage
Analyze
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Why Predictive App Marketing?
IMPROVE RETENTION
INCREASE CONVERSION
WIN CUSTOMER LOYALTY
COMPARE ACTIVITIES
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Introducing Pre-emted Marketing
Or simply Pre-Marketing
Classification
Generates data while taking certain actions
User interacts with your app
Deploy campaigns based on the likelihood of his
future activities
Predict if he will eventually churn or convert
Propensity to convert
Propensity to churn
Influence his future moves for better retention
Reduce churn and increase conversions
Target them with Remarketing
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ShepHertz App42 Omni-Channel Platform
750 APIs 30 Cloud Services
Actionable Analytics
Realtime Messaging System
API Management
IaaS Providers IBM, vCloud Air, AWS, Azure
Hybrid
Enterprise OnPremise
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Thank You
Visit www.shephertz.com http//app42ma.shephertz
.com http//api.shephertz.com Reach out to
me naman.kapur_at_shephertz.com