Salesforce Pardot B2B Marketing Automation At A Glance

1
Salesforce Pardot B2B Marketing Automation At A
Glance
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Introduction To Pardot Marketing Automation

• Pardot Marketing Automation provides a full
  solution that helps B2B marketers to achieve
  greater efficiency with customized lightning
  navigation, ease-of-use with a consistent,
  seamless user interface, and a complete
  360-degree view of the customer with integrated
  campaigns.

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Main Features Of Salesforce Pardot

1. Effortless email marketing
2. Smarter lead generation
3. Streamlined Lead management
4. Insightful ROI Reporting
5. Real-Time notifications

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01.
Effortless email marketing

• -gt Pardot Marketing Automation provides
  marketers with a variety of formats to create
• beautiful email campaigns that deliver
  personalized experiences to all their
• customers.
• -gt In Pardot, they can check their email content
  using A/B testing and identifying the
• winning audience, target audience, and spam
  filters.

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2.
Smarter lead generation

• -gt With Pardot, marketers can maintain the entire
  pipeline with a high-quality customer
• flow by leveraging Pardots landing pages, forms,
  search tools, and social connectors.

3. Streamlined Lead management
-gt Pardot's suite of easy-to-use lead generation
tools help boost engagement and sell faster by
targeting the right customers at the right time.
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4. Insightful ROI Reporting

• -gt With Pardot's powerful analytics features,
  marketers can measure and track campaign
• performance and gain invaluable insights based on
  the data.
• -gt Salesforce Pardot has several online tools to
  prioritize contacts based on the criteria
• and understand how customers interact through
  each stage in a customer's lifecycle.

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5. Real-Time notifications

• -gt Pardot marketing automation tool lets
  marketers connect and engage with the right
• customers at the right time, every time across
  all touchpoints and channels.
• -gt They can get real-time notifications via
  Salesforce mobile app, email, or desktop to
• improve the speed of your follow-up and convert
  your leads into potential clients faster.

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Benefits Of Salesforce Pardot To Boost
B2B Marketing and Sales

• -gt Generate high-quality leads
• -gt Accelerate the sales pipeline
• -gt Create personalized, targeted emails

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1.
Generate high-quality leads

• -gt Pardot offers user-friendly tools, including
  dashboard and reporting tools that can bring
• internal and external data together so that sales
  and marketing teams can coordinate their
• activities with more effective campaigns to help
  increase sales pipeline and close more deals.
• 2.
• Accelerate the sales pipeline
• -gt Salespeople can respond appropriately to
  potential customers by automatically assigning
• leads, real-time sales reports, and tracking
  prospects activities.

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3. Create personalized, targeted emails

• -gt With Pardot marketing automation tool, the
  marketing team can effectively schedule and
• send personalized emails to specific
  audiences,and Measure the effectiveness of email
  content.
• -gtThey can make responsive templates using
  Pardots intuitive email editor and send the
  right
• message to the right person at the right time.

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Final Wrap

• Pardot is an automated marketing platform by
  Salesforce that allows businesses and
• organizations to identify quality leads, close
  more deals, and maximize ROI through
• targeted email marketing across various social
  media channels.

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• THANK
• YOU

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