Salesforce Marketing Cloud: Top 10 Mistakes Digital Marketers Make

1
Salesforce Marketing Cloud Top 10
Mistakes Digital Marketers Make
2
Introduction To Salesforce
Marketing Cloud

• Salesforce Marketing Cloud provides you with a
  scalable and secure platform that helps
  businesses fulfill this requirement for marketing
  automation by delivering a comprehensive customer
  journey to plan, personalize, and optimize
  customer journeys across various devices and
  channels.

3
Here are some of the most common mistakes that
digital marketers make
1. Spreading Yourself Too Thin 2. Not Utilizing
Proven Marketing Channels 3. Overlooking Your
Goals 4. Over-Messaging 5. Taking Email Marketing
Too Lightly 6. Limiting Yourself To One Marketing
Channel 7. Ignoring Strategic Content 8. Lack Of
Hyper-Targeting 9. Buying Social Media
Followers 10. Ignoring A/B Or Split Testing
4
Spreading Yourself Too Thin
Being a marketer, it is essential to consider
that if you are likely to target more audience
than you want, your services could not make an
impressive impact as your marketing message may
get lost. You shouldnt approach more target
audiences at a single time to make a much more
significant impact.
5
2. Not Utilizing Proven Marketing
Channels
In a marketing world, you shouldn't ignore the
marketing channels that have proven to be the
most productive for marketing communications,
including email, mobile and social
media. Salesforce marketing cloud offers a
channel-specific approach that enables you to
connect with your customers via marketing
channels that are most relevant and best suited
to your business.
6
3. Overlooking Your Goals
To set effective business goals, the marketers
need to cart a detailed marketing strategy based
on defined goals that they would like to achieve
over a certain period. It is advisable to keep
your core marketing goals in mind while carrying
out any marketing activity on the CRM platform.
7
4. Over-Messaging

• It is crucial to create and convey fewer messages
  for successful brand communication, but the
  messages should contain highly engaging,
  original, and creative content.
• With Salesforce Marketing Cloud, you can build
  custom messages and interact with your customers
  via multiple marketing channels.
• The most important key point is to focus on
  quality, not quantity.

8
5. Taking Email Marketing Too Lightly
Create compelling, personalized emails based on
your customers' specific needs and preferences.
Utilize the full potential of email marketing to
build and increase brand awareness within your
space.
9
6. Limiting Yourself To One Marketing Channel
Do not limit yourself to just a single channel.
Because if you are only using a single marketing
channel, it means youre limiting the potential
of how many people youre reaching.
10
7. Ignoring Strategic Content
Plan strategically and use your content
accurately to ensure that your message reaches
your customers in the best way possible.
11
8. Lack Of Hyper-Targeting
Hyper-targeting is reflected in a particular
customer targeting process, where you target your
audience with a personalized message. It is
advisable to post your messages on the platforms
where your customers are most likely to consume
them.
12
9. Buying Social Media
Followers
Try to earn your followers instead of buying
them. You should never buy followers on different
social media platforms to make a false show that
you are getting more traction.
13
10. Ignoring A/B Or Split Testing
A/B or split testing can help you ensure your
campaigns effectiveness and scalability by
knowing what is working well with your target
audience and what is not working.
14
THANK YOU