Jeremy Mcgilvrey Course | Types of Digital Marketing

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Types of Digital Marketing
Jeremy Mcgilvrey Course
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What is Digital Marketing?

• Digital marketing is the marketing of products or
  services using digital technologies, mainly on
  the Internet including mobile phones, display
  advertising and various other digital medium.
• Digital Marketing helps us establishing our
  company in local Search results.

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Objectives of Digital Marketing
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Types of Digital Marketing

• Search Engine Optimization
• Social Media Marketing
• Email Marketing
• Content Marketing
• Search Engine Marketing
• Display Marketing

Inbound Marketing Channels
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Our First Step in online Success

• There are many ways to promote a business online,
  but before getting started, we need to make
  ourselves clear
• 1. How various
  Digital channels work
• 2. Which option
  is best suited for you
• 3. How to plan,
  which will help us achieve
• our goals.
  
• Setting specific goals can help you as you begin
  to navigate the digital world.

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Search Engine Optimization

• SEO refers to optimizing a website for specific
  keywords so it ranks high on search result pages
  like Google , Bing , Yahoo etc.
• Helps you promote your business in unpaid search
  results.
• Increases traffic on your website.
• Takes Good Content (USP Unique Selling Point).

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Key points for Search Engine Optimized Website
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Social Media Marketing

• Social Media is an excellent channel for B2B
  companies looking to acquire leads and referrals.
• Marketing through Social Media can be performed
  on various platforms like
• LinkedIn
  Facebook
• Blogs
  Instagram
• and many more
• Social media lets you Increase your networks.
• You get to know what Influencers are talking
  about and what is trending in the Market.

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The 3 step Social Customer Service Plan

• Once we have landed our Business on Social Media,
  Customer Service is one of the Priority to be
  catered well on the Social Platform.

Social Media moves quickly. Make sure you resolve
every customer issue quickly as possible.
Make an empathetic statement if any issue occurs
or in case customer complains.
If you cannot solve an issue in one or two
sentences then take it off public channel. Email,
messaging or phone call really works well in such
cases.
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Content Marketing

• Content Marketing is a strategic Marketing
  approach focused on creating and distributing
  valuable, relevant and consistent content to
  attract and retain a clearly defined audience
  and ultimately to derive profitable customer
  actions.
• As a Business, this tactic can help you improve
  brand awareness, boost sales, and connect with
  your target audience members.
• Fine tune your Ideas and choose a perfect theme
  for displaying your content.

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Identifying Channels for Content Marketing
Tactics Percentage
Social Media Content 92
Articles on Your Website 81
Blogs 80
Videos 76
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Identifying Channels for Content Marketing
Tactics Percentage
Social Media Content 92
Articles on Your Website 81
Blogs 80
Videos 76
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E-mail Marketing

• E-mail Marketing is the backbone of any solid
  Inbound Marketing Plan and is one of the most
  effective digital marketing channels.
• Goal of E-mail Marketing

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Display Marketing

• Display Advertising is the process of creating
  and placing banner and video ads on websites and
  blogs.
• One of the most common example of Display
  Marketing is Advertisements on various Youtube
  Channels.

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Search Engine Marketing

• Also Known as SEM, lets you buy ad space in
  Search Engine.
• It is when business pay, to advertise to people
  searching for specific keywords online.
• Such Advertisements are known as paid
  advertisements and appears before the organic
  search results.

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Understanding The Buyer

• Once you are aware of what all Marketing
  approaches are available which can be followed
  for your business to reach more audience and
  hence higher profit rates, it is very Important
  to know who the buyer is.
• The more you understand your audience, more cost
  effective your marketing and advertising becomes.
• The sales cycle also becomes more efficient.

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Buyers Journey

• Journey consists of three step process

The Buyer realizes they have a problem
Buyer defines their problem and research for
options to solve it.
The Buyer choose a Solution
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Conclusion

• The practice of Digital Marketing is improving
  with advancement of Technology. Marketer make use
  of Digital Portfolio as a Platform to promote
  their brand by defining the product in a manner
  that adds credibility.
• Furthermore, Digital Marketing allows enough
  provisions for finding the right
• audience through its search engines and
  connections.
• The strong visibility of an organization or brand
  through digital marketing allows
  consumers to develop perceived knowledge about
  the brand.

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Thank You