Dorset College-Digital Marketing Course Dublin, Ireland - PowerPoint PPT Presentation

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Dorset College-Digital Marketing Course Dublin, Ireland

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Dorset College provides Digital Marketing course, Dublin Ireland. Digital Marketing concepts that we cover up on Search Engine Optimisation (SEO), Science of Adwords Traffic, types of Online marketing, eMail Marketing, Viral Marketing, Online PR, and Social Networking with FETAC Digital Marketing Certificate. – PowerPoint PPT presentation

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Title: Dorset College-Digital Marketing Course Dublin, Ireland


1
Digital Marketing Course in Dublin, Ireland.
Dorset College http//www.dorset-college.ie/66
Dorset Street Lower, Dublin Tel 353 (01)
8611111, Email info_at_dorset-college.ie
2
About Dorset College
  • Founded in 1983, Dorset College is committed to
    developing high quality courses to meet the
    challenges of an increasingly diverse student
    base and demanding workplace.
  • Situated close to the city centre, the college
    has grown into a vibrant centre for learning,
    which caters for the needs of School Leavers,
    Graduates, International Students and Mature
    Adults.
  • There are many courses that Dorset offers, and
    Digital marketing is one among the courses.
  • All courses are accredited by leading Educational
    Examining Bodies. The approval of the College by
    numerous Accreditation Bodies such as HETAC,
    FETAC, ACCA, IATI, CIPD, ACELS and PMI 

3
Courses Offered
  • Accounting Finance
  • Business, Management HR.
  • Computing IT
  • Montessori Healthcare
  • Law Forensic Psychology
  • Multimedia Web Design
  • International Students
  • English language school
  • Blended E-learning.

4
Digital Marketing Course characteristics
  • Learn how Digital Marketing fits into an
    integrated Marketing communications strategy.
  • Understand each of the key aspects of digital
    marketing, namely social media marketing, blogs,
    rich media, email marketing, search engine
    optimization, and online advertising.
  • Acquire the knowledge on how to run a digital
    media campaign from its inception to
    implementation, including monitoring and analysis
    all aspects of a digital media campaign.
  • Understand core issues such as the potential
    technological, social, legal and economic impact
    of Digital Marketing.
  • Recognize the importance of network security to
    the Digital Marketing activity.

5
Topics covered in Dorsets Digital Marketing
programme
  • Website Structure Design that will get you
    noticed
  • Google Analytics Explained
  • Foundational Pillars of SEO
  • Science of Adwords Traffic
  • Inbound Linking In-depth
  • Digital Advertising Explained
  • Google Adwords
  • Social Media PR
  • What is Blogging? Writing for the Web
  • Social Networking and Media Sites
  • The Email Marketing Persuasion Formula
  • Content Management Systems (Wordpress, Joomla and
    Oscommerce)

6
FETAC Digital Marketing Certification
  • On successful completion of all assessments,
    participants will be awarded
  • FETAC Digital Marketing Component
    Certificate Level 5
  • Book Digital Marketing Course

7
Digital Marketing Career Opportunities
Progression
  • Digital Marketing Course will prepare student to
    take on the SEO and Online Marketing of a company
    with the skills necessary to give your company a
    boost on the web.
  • Those who successfully complete the Internet
    marketing and ebusiness course may consider other
    related FETAC Level 5 and 6 courses in Marketing
    or other professional career focused programmes
    such as CIW Web Design Master qualifications or
    Business Studies.
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