Seo notes - PowerPoint PPT Presentation

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Seo notes

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Seo notes – PowerPoint PPT presentation

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Title: Seo notes


1
On Page Search Engine Optimization
  • Start the title with the keywords
  • When ever the user creates the Header title on
    the website the user should make sure that the
    header sentences or title should start with the
    keywords
  • (Or)
  • At least mention a single keyword in header title
    (which has an high volume keyword)

2
Leverage SEO friendly URLs
  • When the page or post is created make sure that
    using a proper keywords on permlinks slug
    (permanent link Slug) should not be used any
    special character
  • As well we can also mention 2-3 keywords in
    permlinks Slug
  • Structure your content for easy understanding
    for your google bots

3
Title of the Post Should be Mentioned in
H1(header 1)
  • When the post /(page) is created the name of the
    title should be mentioned in an H1 (header H1)
  • lth1gt Titles of the Heading lt/hgt
  • Wrap Sub headings in h2
  • By following methods and syntax of the title post
    H1 subheading of the your content should be
    mentioned in H2
  • lth2gtSubtitles lt/hgt

4
Use the header Hierarchy
  • The header and the subtitles shoud be arranged
    in such a way that the google bots can easily
    understand your content
  • The syntax are
  • 1h1 2h2 3h3 4h4 5h5...
  • 1h1 4h2 9h3 16h4 25h5 36h6
  • Dazzle with Multi Media
  • Always give the Keyword for Images and drop the
    main Keywords Text (Alt text )

5
  • Whenever the user browsers or loads the basic
    version of the web browser or fluctuation of
    there internet ,if the image of the web page is
    not loaded ,then the keyword is visible for the
    user which is given in alt Text
  • Drop the Main Key Words in First 100 Words of
    Your Content
  • Keywords are the main points to get and better
    position or rank on google
  • There are two types of Keyword
  • Keyword density
  • Keyword proximity

6
  • Keyword density
  • Number of keyword measured in the content
  • Keyword Proximity
  • How often a Keyword is used or repeating in a
    single lines or paragraph
  • Responsive design
  • The name it self indicate Responsive design for
    the website, pages, images etc in order to obtain
    the User Experience

7
Use the Outbound and Inbound links
  • Outbound links are the function in which from our
    website is re-directed to other website
  • In order to convey the google bots that my
    website is also related save category (clustering
    processes from google bots)
  • Inbound Links
  • Inbound links are the function in which from
    other website is re-directed to our website (In
    order to obtain and enhance User Experience)

8
Boost the site Speed
  • To increase the website loading speed ,use the
    tool called GT Matrix by the help of this tool
    you can simple paste your website URL(address)
  • And check the waterfall model on the GT Matrix
    tool where the website taking more time and
    resolve the particular issue
  • optimize the image with out decreasing the
    quality of the image (Image Optimization)

9
Sprinkle LSI Keyword in your content
  • What is LSI
  • Latent Semantic Indexing
  • whenever the user searches for anything ,the
    result will be already included in the searching
    results
  • ex-Hotels near me
  • (at the searching results which includes)
  • 5 star hotels near me ..etc .....
  • Include the LSI keywords in your website

10
Use Social Sharing Buttons
  • Social sharing buttons are useful in order to
    obtain more UX
  • Post Long Content
  • The good number of Pages that the google suggests
    is from 1920 to 2100 words per page
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