SEO Guide for Beginners, The Beginner Guide to SEO

1
SEO Guide for Beginners
2

• Is SEO an alien concept to you? Do you have
  very limited knowledge of SEO? This small but
  comprehensive guide will provide you all
  information that you need to have at the
  beginners level of SEO Wisdom. Study this and
  step into the world of professional Search Engine
  Optimization.

3
(No Transcript)
4
What actually is Search Engine Optimization?
Search Engine Optimization or SEO has been
defined in a dozen ways by different internet
marketers. Someone has coined it has the process
of enhancing visibility in the online platforms
for all organic and natural search processes. A
few others have reiterated that it is a strategy
for increasing search traffic to any particular
Website or Page.
5
It is overall a comprehensive set of strategies
and performance to increase non paid traffic for
search engine results. It involves both technical
as well as creative aspects, which are necessary
for driving more traffic, for improving rankings
in different search engines. SEO is an ongoing
relentless process and it is not only about
making a particular website search engine
friendly, but also to follow up with competent
strategies in order to achieve an improved
visibility and ranking. This extensive SEO guide
will act as a hand-book for beginners and share
all the universal aspects related to the search
engine craft.
6
Why Do you Need SEO?

• One common question is why does your blog or
  website need Search Engine Optimization? Well,
  the topmost search engines Google,
  Bing and Yahoo drive the most of the traffic into
  the online portals throughout the world. There is
  no question or doubt about it that you could also
  drive traffic to your website through Social
  Media platforms and a few other places.

7
(No Transcript)
8
But, the major commercial search engines are the
most common sources of traffic navigation. Most
internet users are guided and driven by these
search engines, no matter what your site
provides. You may be dealing with online
shopping, information sharing, providing
services- everything is influenced by them. These
search engines dont work in random. They give to
people what they have been looking for. They
connect the dots between what you have been
offering and what people have been looking for.
9

• They act as the bridge between the finder and
  the provider. If your site is not listed properly
  or on the topmost places of these search engines
  databases, then you are missing great traffic
  opportunities to your website. The search engines
  respond to the queries made by the individuals on
  the internet and try to connect them to the most
  relevant results depending on these queries. So
  each single word used in a query carry some
  precious value. Similarly what is inside your
  website in form of content, keywords may have
  great impact. This has also the ability to make
  or break your online business or existence.

10

• SEO tactics give you the capability to
  provide publicity and generate revenue, which no
  other channel can provide. That is why investment
  in the right SEO plans is considered to be an
  extraordinary investment- as the return is
  multiple times compared to other kinds of
  business investments.

11
(No Transcript)
12
Without proper/correct SEO, search engines cannot
find your site!
The search engines work on a number of
principles. These certain principles are governed
by laws. These major search engines are smart
enough to crawl throughout the web and bring back
improved results to their end users. But there is
a limit too. You must also help the search
engines to figure out what your website is about
and allow it to connect it to the right set of
audience. Doing the SEO in correct way ensures
the increase of traffic by manifolds. You will
start to notice more attention of traffic when
you have the right moves. Wrong moves can even
bury your website deep down in the oblivion.
13

• In this ever increasing competition in the
  world of internet, you must use the right
  techniques to get found easily. The agency or
  organization that performs the SEO for you has
  great responsibilities and may give you an edge
  over other competitive websites in terms of
  increasing your customers or visitors.

14
How about Self Induced SEO?
Any smart person would like to take the matters
in own command and perform tasks that set things
right. Willing to perform the SEO jobs for
yourself is one of the basic instincts that you
will experience at the beginning! You may do it
for a while using the hit trial methods, but
when things go out of hand, like- your rankings
going down way too low you will have no option
left, but to take help from experts. SEO work is
too complex. It is easy at the outset and many
people can understand the basics well, but that
doesnt guarantee success in the long run.
15

• However, if you are committed and too
  determined that you will learn and grasp even the
  complex nature of jobs involving this, you may
  begin to witness improved results for your
  websites. So we suggest that you should study
  this guide step by step and have added advantage
  over the ones who would be doing it from a
  general perspective and on the other hand you
  will have a very specific approach for it. We
  have tried to keep the guide as much practical as
  possible for beginners common users.

16
FIGURING OUT HOW SEARCH ENGINES WORK
A concept must be corrected at the outset. SEO
does not only work to bring in free traffic. But
that is not the only reason for what SEO works.
They actually have two primary tasks, which we
see as gathering of free traffic. These tasks
are To Crawl and Build an ongoing Index. To
provide a list of websites to the search users
based on the Index Rankings
17
(No Transcript)
18
How Crawling Indexing is done?
The world of Internet has billions of pages,
documents, files, pictures and more. The major
Search Engines crawl through each single file or
document and figure out the best relevant route
by organizing the most relevant ones. The path
available through similar paths is also known as-
LINKS.
19
Linking helps to bind and keep all pages on the
internet together. To do this, Search Engines use
Automates robots, which are also known as
Crawlers or spiders- they reach millions and
billions of web documents, which are in a way
interconnected to each other. The massive
database where all these information is stored
can only be imagined! When a search query is
made, the search engines recall the page/document
from their massive database.
20
This is performed in fraction of a second. Most
Search Engines have their data centers all over
the world where monumental records are held. The
end users are generally impatient, they want
results real fast. Even a few seconds delay may
generate un-likeliness towards a Search Engine.
21
Answering Queries
The search engines are real fast answering
machines. When an internet user makes a search or
a query- a particular search engine checks
through billions of documents and files and gives
back to the client the most relevant results.
These results are ranked into a list based on the
popularity and relevance factor of these files.
22
(No Transcript)
23
Relevance for a search engine would mean locating
a page or a file that has the right content
matching the query. This has been the basic
search engine technique since long before.
Earlier, the search engines did not use any more
technique than finding the matching words or
content. But over time, technical people have
devised even better techniques to find results
matching the queries of the users. In todays
search engine operation- almost half a century
factors have to operate to influence the
relevance factor.
24
Popularity is one big factor in preparing a
relevant list. The search engines tend to produce
the most popular sits/pages on the top
considering that they have the most valuable
information. To determine relevance or
popularity, the search engines generally use some
equations known as Algorithms. Using it, the
rankings are prepared.
25
Search Engine Marketers have studied web
search for so long and have done so much
experiments that they have learnt how to extract
the right information and how to rank better.
These techniques are used by them to rank their
clients websites at higher positions.
26
Finding Solutions through Experiments
Experimenting is the most common method that most
of the webmasters adopt while researching with
the websites and search engines. Testing,
discarding and remodeling help them to achieve
stable and improved results. Sometimes these
experimentations require lots of patience,
knowledge and foresight to reach the levels of
success that have been aimed for. One common
format of experimenting is given below
27

1. Get a new website registered with random and
   meaningless keywords such as- tarrenbihlia,
   hobberpenny.
2. Take time to generate pages for that website.
   Make those pages target meaningless terms such as
   technicurrant, luscidrass.
3. Try to keep the pages similar altering only
   single variables at one time. Try to experiment
   with the text placement, formatting, keywords
   etc.
4. From the crawled, established pages at other
   domains- direct links to this domain.

28
5. Now note down the rankings of these pages on
different search engines. 6. Once again make
changes to these pages and find out the impact on
the search results. Find out which factor is
helping to move the result up or down. 7. Ensure
that you are recording any results, which you
find to be effective. You should also re-test
these techniques on other pages/domains using
other terms. If you find similar results using
the same techniques, there is a possibility that
you have become able to discover a pattern that
works.
29
(No Transcript)
30
Live Testing and Experimentations are steps that
search marketers must adapt to, in order to gain
high traffic and better rankings for their
clients. Without having a clear understanding of
the basic elements of search engines and the
critical components that influence website
rankings visibility, it is not possible to
become a successful search engine marketer.
31
INTERACTING WITH THE SEARCH ENGINES
To reach out to a large audience, you must be
able to catch its nerve! Unless you are certain
about what your target audience is looking for,
it will be very difficult to provide what they
want!
32
Search Engine Marketing is all about meeting the
requirements of the users. The users have various
types of requirements, which could be broadly
classified into three categories
33

1. The first kinds are the queries where the user
   wants to Do something. A user may want to
   accomplish something, do any activity, listen to
   any song, purchase a train ticket etc.
2. The second queries are related to KNOWING!
   These queries are centered on collecting
   information or data about something. While a
   person maybe looking for information about his
   favorite author, another one may be looking for
   best shopping options in a particular city.
3. The third kinds are the navigating queries. This
   includes the search queries which are done by
   users to reach any particular target location-
   website or URL.

34
It is the responsibility of the search engines to
classify the searches and to provide the end
users the results accordingly. Their primary
motive is to satisfy the need of the visitors.
These engines receive thousands of queries every
day and finding the most relevant results is
their priority. So as a search engine marketer,
it is your soulful duty to find out what your
target audience might want and plan your search
engine strategies based on it.
35
(No Transcript)
36
UNLEASHING THE POWER OF INBOUND MARKETING THROUGH
SEO
As we spoke at the outset, many people are not
certain about why money, time and effort should
be invested on SEO. Well, the power of SEO is so
gigantic and compelling that it surpasses the
usual and brings forward the most recent and
relevant results to the visitors based on your
search engine performance. Let us look at a few
search engine trivia before moving ahead-
37

• Google alone constitutes around 65 of the
  searches done around the world. Yahoo is at the
  second position with nearly 18 and Microsoft is
  at 13. This means most of the traffic that we
  see comes from Google Searches.
• Forget the world netizens the American users
  alone perform around 20 billion searches every
  month. Among this, Google gets around 12-13
  billion searches followed by Yahoo and Microsoft.
• Google constitutes 67 of all the search queries
  whereas Bing powers the rest 26.
• The Online Marketing world is a gigantic one and
  the total revenue for the same will reach around
  77 billion in 2016 itself. Out of this around
  25 will be the budget for advertising.

38

• Out of the total number of search queries, around
  76 searches are used to find local information.
  Other searches include social networking, news,
  media information etc.
• Since 2002, there has been a staggering 60
  increase in the number of Internet users. This is
  a voluminous figure and cannot be ignored when it
  comes to internet marketing.
• The average click through on the top ten results
  is around 53. So now you can understand why it
  is essential to be at the top positions in any
  search engine, particularly at Google, which
  provides almost 90 of the search results.

39
All the points discussed above show how
significant search engine marketing is! The
number of searches is increasing by 20 every
year worldwide. To achieve better results, it is
very important to lay concrete foundations of
SEO. Through this Guide, we are trying to give
you as much concise and practical tips as
possible.
40

• Distributed by Web Brain InfoTech
• Media Contact
• Company Name Web Brain InfoTech
• Contact Person Rahul
• Email info_at_webbraininfotech.com
• Phone [phone]
• Address 40, 1st Floor, Hasanpur Village
• City New Delhi
• State Delhi
• Country India
• Website www.webbraininfotech.com

41
(No Transcript)