Perth SEO - SEO Seminars in Perth Western Australia - PowerPoint PPT Presentation

View by Category
About This Presentation
Title:

Perth SEO - SEO Seminars in Perth Western Australia

Description:

Perth SEO - SEO Seminars in Perth Western Australia – PowerPoint PPT presentation

Number of Views:251

less

Write a Comment
User Comments (0)
Transcript and Presenter's Notes

Title: Perth SEO - SEO Seminars in Perth Western Australia


1
SEO Seminars in Perth, Western Australia
2
Look at the contents of one of our SEO Seminars
in Perth, Western AustraliaWe provide in-depth
information!
3
SEO, browsers and search engines
  • If you build it they will come err not really
  • What is SEO?
  • Onsite and offsite SEO
  • White hat vs. Black hat SEO
  • Browsers vs. Search engines
  • Different search engines
  • How search engines work
  • Organic and paid search results

4
Essential SEO concepts
  • URL names
  • Index.htm - the home page
  • Webpage structure
  • PageRank
  • Link juice
  • HTML page structure
  • Html header area
  • Html title
  • Html description
  • Html keyword meta tags
  • Heading tags within a webpage
  • Graphic files are stored separately

5
White hat SEO
  • Google webmaster guidelines
  • Content is king
  • Freshness
  • Loading speed
  • Quality back links

6
Black hat SEO techniques
  • What is black hat SEO?
  • Hiding keywords in text at the bottom of a page
  • Hiding keywords within picture alt tags at the
    bottom of a page
  • Excessive doorway pages
  • Duplicate content
  • Auto blogs and syndicated content
  • Google penalties

7
Negative factors affecting your website SEO
  • Some SEO activities can negatively affect your
    Google listing
  • Broken links
  • Bad web coding
  • Links to, or from, bad websites
  • Take care with reciprocal links
  • Spelling

8
Keywords
  • Thinking about keywords
  • Competitor keywords
  • Keyword research using Google AdWords
  • Using keywords within a website

9
Links
  • Reciprocal links
  • Link issues
  • Internal links vs. External links
  • Investigating inbound external links
  • Buying in links
  • Using directories blogs
  • Australian business directory sites
  • Article submission web sites

10
Localised search issues
  • Localising a search to a suburb or city
  • Use local place names in the keywords
  • Google local page

11
New media and social media
  • YouTube
  • Google1
  • Facebook
  • Twitter
  • LinkedIn

12
Technology issues
  • Browser compatibility, screen size and screen
    resolution
  • Hardware compatibility, Macs, PCs, mobile phones
    and tablets
  • Flash and java issues
  • Static vs. Dynamic web sites

13
Miscellaneous issues
  • Open directory project
  • Site maps
  • Fav icon
  • Site design issues and navigation

14
Useful SEO tools
  • Google analytics
  • Checking for live broken links
  • Code validity checkers
  • Submitting your site to Google and other search
    engines
  • Google webmaster tools

15
Auditing your own site for common website
mistakes
1
  • Are you using the right keywords to optimise your
    site?
  • How well does your website show in Google, Yahoo
    and Bing?
  • Website loading speed
  • Broken links
  • Broken images
  • Picture only websites
  • No relevant keywords in a page
  • Number of back links
  • Google PageRank

16
Auditing your own site for common website
mistakes
2
  • Alt tags
  • Website title
  • Website description
  • Website keywords
  • Ease of navigation and menu issues
  • Spelling and grammatical issues
  • Flash and java issues
  • Website appearance in different browsers
  • Computer monitor size and screen resolution
    (left-right scrolling).
  • Favicon

17
Auditing your own site for common website
mistakes
3
  • Heading tags
  • Site map
  • Open directory project
  • How many pages of your website are indexed in
    Google?
  • W3C validation
  • Home page printability
  • File names
  • PDF file size issues
  • Copyright statements and privacy policies
  • Do all the major search engines know about your
    website?

18
Auditing your own site for common website
mistakes
4
  • Flash file sizes.
  • Google map
  • Google places page.
  • Underlined text
  • Page under construction.
  • Flash or graphical intro pages
  • Text used within links
  • Online payment system and security issues

19
Auditing your own site for common website
mistakes
5
  • Home page file size
  • Java issues
  • Contact page
  • Display your prices
  • International issues
  • Opening links in new windows
  • Text size
  • Use of styles
  • Use an external CSS file

20
Auditing your own site for common website
mistakes
6
  • Use an external CSS file
  • '404 error page' handling
  • Blind alley pages
  • Pop-ups
  • Background music
  • Do not use hidden text to try and trick the
    search engines
  • Use standard fonts

21
Auditing your own site for common website
mistakes
7
  • Frames
  • Do not use auto run videos
  • Do not use animated gifs
  • Keep content up to date
  • Beware of seasonal messages
  • Low contrast between the text and background
    colours
  • Beware of background graphics

22
Trust factors turning your website visitors
into customers
  • On the web, you are your website
  • Broken links and broken graphics will hurt your
    credibility
  • Secure encryption
  • Norton, MacAfee and AVG safe sites
  • Trust accreditation schemes

23
Evaluating SEO companies
  • Buyer beware
  • What is the Google PageRank of the SEO companys
    own website?
  • How well does the SEO companys website show up
    in the Google search results?
  • Does the SEO companys own website have broken
    links?
  • How many back links are there to the SEO
    companys own website?
  • Is the SEO companys website easy to navigate?
  • Clear pricing policy
  • Do they provide examples of their SEO success
    stories?

24
Common claims from SEO companies you should avoid
  • Take you time when selecting an SEO company.
  • Spam emails that offer cut price SEO services.
  • First page Google ranking guaranteed in 24 hrs.
  • Companies that guarantee top 10 Google ranking.
  • Companies that offer to submit your website to
    'hundreds of search engines'

25
Common claims from SEO companies you should avoid
  • Companies that offer to submit your website to
    'thousands of directory listings'.
  • Companies that claim to have cracked the Google
    search algorithms.
  • Companies that claim to 'know someone that works
    for Google'.
  • Companies that refuse to discuss their methods of
    getting you a higher ranking, as it is a secret
    formula!
  • Companies that guarantee the lowest priced SEO
    service.
  • Companies that offer SEO software that you can
    run to totally optimize your website and get a
    guaranteed page one ranking.

26
For more information please see our website
NOTE Course contents will change over time
www.WebsiteSEOaustralia.com.au
About PowerShow.com