justkapture

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UGC Marketing
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User generated content is essentially any content
created by unpaid contributors. UGC is content
in any form created by your customers or end-
user of your services such as video,blogs,
discussion posts, digital images, audio files,
and other forms of media. It is publically
available to others consumers and end-users.
User-generated content is also called consumer
generated media(CGM).
UGC
User-generated content is also considered a form
of conversational media, meaning that the
content leads toward initiating a conversation.
In fact, the conversation that follows from a
UGC is a form of UGC itself.
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Why UGC Marketing?

• Increasing sales
• Building customer trust
• Strengthening brand/customer relationships
• Increasing social followers
• Expanding social reach
• Boosting authenticity/credibility
• Building SEO value

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• This is how respondents answered when asked Who
  practices integrity?
• The marketing and advertising industry managed
  to earn only 4 of survey respondents trust.
• When asked why media personalities lie, the
  number one answer given was - They want to
  sell more effectively
• According to TurnTo Networks, two-thirds of
  consumers say UGC creates a more authentic
  buying experience. Product reviews, Instagram
  photos, unboxing videos
• these are unfiltered ways of evaluating an
  offer that increase shopper
• confidence,

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• 86 of millenials say that UGC is an indicator of
  brand quality and 68 of those
• aged between 18- 32 consider info shared on
  social media when making purchases
• Its called social proof and its what drives
  consumers to look to their peers, not brands,
  for proof of a products value.
• And thats what user-generated content shows
  people. . Real products being used by real
  people.

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Do you know?
Companies that incorporated UGC into their
websites see an 18 increase in revenue. 60 of
customers are more likely to buy from a site with
UGC presence. Reviews for popular businesses
like Airbnb are up 140 while Pinterest pin
creation has increased 75 Between Facebook,
Instagram, and Pinterest, customers generally
spend 5.4 hours per day with UGC. 40 of
consumers form an opinion reading just one to
three reviews, while other customers will read as
many as six reviews before deciding on a
product. 50 of millennials demonstrate their
brand preferences via hashtags. 68 of customers
say that UGC such as ratings and reviews or
questions and answers make them feel more secure
in their purchasing decision. As many as 84 of
people trust reviews as much as personal
recommendations from friends or family.
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How it works?

• Choose a social network most effective to your
  campaign
• What user-generated-content works on each network
• Set specific UGC goals
• Tell Your Audience What Content You Want and Set
  a reward for the same
• Focus on the Community Aspect Collaborate
• Analyze Measure Your User Generated Content
  Efforts
• Plan further based on data you recieved

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Disclaimer
86 of marketers claim that they have attempted
to incorporate UGC into their campaigns, but
only 27 say they had a strategy for doing
so User-generated content sparks conversations,
increases engagement and builds trust. But if
used the wrong way, this content will have your
followers packing up and leaving, So do take
expert advice in planning a strategy
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Famous Campaigns
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Starbucks

• Every December, Starbucks launches the latest
  Redcupcontest to promote its
• holiday-themed seasonal beverages
• It encourages coffee drinkers to submit shots of
  their coffees for the chance to
• win a pricey Starbucks gift card
• There were more than 40,000 posts
• A photo was shared every 14 seconds

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Share a Coke

• This campaign includes customized name cans for
  different people
• People were excitedly taking selfies with bottles
  and cans of Coke products, giving the already
  recognizable brand loads of free advertising
• 3 increase in sales transactions
• 870 increase in Facebook traffic
• 76k virtual coke cans shared
• 330 million impressions on Twitter
• 170,000 tweets from 160,000 fans
• 2 out of 5 people bought a Share a Coke pack

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Ways of using UGC for your business growth

• Let Your Customers Do the Talking
• Engage Customers When They Are Not Shopping
• Shine a Spotlight on Good Service

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Dos of UGC Marketing

• Easier the way to generate UGC, more people will
  get engaged in generating it for you
• Bigger the reward, better the quality of UGC
• Always have a strategy about generating and using
  UGC before doing that, unless your efforts wont
  fetch results
• People generate better content if they are having
  fun doing it

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Thankyou