7 Easy Rules Of Social Media Optimization Campaign

1
7 Easy Rules Of Social Media Optimization Campaign

• Created by www.yngmedia.com

2
Table content

• Integrate Social into your Website
• Consistency is Key to SMO
• Align SEO keywords and Social Media
• Use Keywords in Your Posts
• Be Social on Social Media
• Use Branded Cover Images.
• Stay in Control

3
Integrate Social into your Website

• Social sharing tools should be integrated in your
  site architecture. Include direct web links to
  your social media channels from your website and
  from your social profiles back to your website.
  You can also add social media sharing buttons to
  individual blog posts.
• Links on social media are often considered
  higher-quality links because social sites have a
  high web authority. Even if your Facebook page is
  brand new, its likely to rank well in the SERPs
  because of Facebooks overall high authority.

4
Consistency is Key to SMO

• Creating your social profile seems like a simple
  task, yet its one of the first areas where
  businesses tend to fall short. Fill out the
  profile information 100. Search engines tend to
  favor profiles with complete information
  available. It also creates a more professional
  cohesive experience for others in your network,
  so all the contact information in your social
  profiles should be exactly the same as they are
  on your website.

5
Align SEO keywords and Social Media

• If you want to maximize exposure of your social
  media profiles, keywords play a very strong role.
  In fact, if youre not optimizing your profiles
  correctly, youre leaving money on the table for
  your competitors. Structure your keywords and
  target key phrases into your social profiles in a
  natural, non-spammy way. If you can effectively
  use your keyword or phrase in your profile or
  page name, it will help it rank better in keyword
  searches on Google and within the social network
  search itself.

6
Use Keywords in Your Posts

• Keywords are important for your website, blog
  content, and ad campaigns, so it should come as
  no surprise that keywords matter with your social
  content, too. This also helps keep your content
  relevant to your target audience.

7
Be Social on Social Media

• Its called SOCIAL media for reason, duh! Social
  signals are an important factor in SEO because
  search engines look at social signals and factor
  in how often youre posting, how many people
  interact with you, and if there are social
  sharing elements available to website visitors.
  Brands often forget that the purpose of these
  platforms is to build relationships. Its not a
  set and forget type of medium. Get out there and
  participate in conversations, follow your
  customer base, and share helpful content from
  both your website and other relevant sites.

8
Use Branded Cover Images.

• I cant stress the importance of always putting
  your best foot forward and staying on brand. The
  cover image is typically the first thing a user
  sees when he or she visits your page, and you
  want to give them a good impression. Use this
  opportunity to convey your brand messaging to
  your current and prospective followers/customers.
  Use recommended size guides for each platform to
  ensure that your cover image is formatted and
  displayed correctly, and always use professional
  images that are relevant and memorable.

9
Stay in Control

• Lastly, never allow employees to use a personal
  e-mail address to create or manage your brand
  social media accounts. Always use a company
  controlled e-mail account. You cant optimize an
  account you no longer have access to due to
  employee turnover.
• Social media can be one of your greatest assets
  for improving your sites organic search results
  if properly utilized. Following these 7 steps
  will help you make the most of your optimization
  efforts.

10

• Need additional help? Get a free Digital
  Marketing Analysis. Give us a call 09211303330 or
  email us  connect_at_yngmedia.com