Digital Marketing Tutorial For New Learners

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 Digital Marketing Tutorial For New Learners

• Presented By- Abhinav Shashtri

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Index Index Index
SR.NO Title Slide No
1 Introduction- 3
2 1. Digital Marketing Topics- 4
3 2. Search Engine Marketing- 5
4 3. Search Engine Optimization (SEO)- 7
5 4. PPC/Google Advertising- 8
6 5. Social Media Marketing- 9
7 6. Email Marketing- 10
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Introduction-

• This digital marketing tutorial is to create
  awareness about digital marketing and help you
  understand the main fundamentals of Digital
  Marketing. In this tutorial, I have covered
  various topics in digital marketing. Lets start
  learning it.
• Digital marketing has become a need in India,
  every individual is curious to know about digital
  marketing and how digital marketing works.
  Digital marketing is all about promoting business
  using digital channels like Internet, website,
  blogs, social media platforms, video marketing,
  mobile marketing, email marketing and many more.
  Digital marketing is becoming popular due to the
  increase in the number of internet users, mobile
  phone users and digital content.

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1. Digital Marketing Topics-

• Digital marketing is huge which includes many
  topics and sub-topics. To become a digital
  marketing expert, its important to have
  knowledge about all digital marketing topics. I
  am providing some list of it have look on it.
• Social Media Marketing (SMM)
• Search Engine Marketing (SEM)
• PPC/Google Advertising
• Affiliate Marketing
• E-Mail Marketing
• App Marketing
• Influential Marketing
• Online Reputation Management
• Growth Hacking

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2. Search Engine Marketing-

• Search engine marketing is also known as inbound
  marketing. Search engine marketing means using
  the search engine as your primary marketing
  channel. Search engine marketing contains SEO and
  search advertising.
• https//www.exltech.in/digital-marketing-course.ht
  ml

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3. Search Engine Optimization (SEO)-

• Search engine optimization is one of the most
  important and major part of Digital Marketing.
  SEO is about getting organic traffic on websites
  from search engine sites like Google, yahoo, and
  Bing, etc. In the digital marketing world, SEO is
  as one of the most effective channel for getting
  visibility, traffic on the website without
  spending too much money.

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4. PPC/Google Advertising-

• PPC/Google advertising is another popular channel
  of digital marketing. Google Advertising/PPC
  advertising is about paid advertisements in
  search engines.
• Google offers advertisements which appear in
  search engine results with the use of Google
  AdWords Google also offers Display Ads, which
  appear on the Google Display Network.
• The Display Network is an extensive collection of
  outside, third-party websites that have partnered
  with Google and agreed to show Google ads. The
  Google AdWords auction is focused around keywords
  advertisers choose a list of keywords to target
  which are relevant to their business offerings,
  the words that people are most likely to use when
  searching for their product.

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5. Social Media Marketing-

• Social media marketing is about using social
  networking platforms and social media websites
  for digital marketing. Social media marketing is
  now becoming popular due to the increase in
  internet users and social networking users.
  Social media marketing is about promoting
  business using social networking platforms like
  Facebook, Twitter, Instagram, LinkedIn, and many
  such popular social media networking websites.

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6. Email Marketing-

• E-mail marketing is one of the best parts of
  digital marketing. Some peoples call it as bulk
  mail, some people call it mass mail.
• Email marketing is a very old marketing channel
  though email is one of the most preferred
  communication channel for marketing after SMS and
  growth of WhatsApp and other marketing channels.
• https//www.exltech.in/digital-marketing-course.ht
  ml

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