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Digital Marketing Tutorial For New Learners


1. Digital Marketing Topics:- 2. Search Engine Marketing:- 3. Search Engine Optimization (SEO):- 4. PPC/Google Advertising:- 5. Social Media Marketing:- 6. Email Marketing:- – PowerPoint PPT presentation

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Title: Digital Marketing Tutorial For New Learners

  Digital Marketing Tutorial For New Learners
  • Presented By- Abhinav Shashtri

Index Index Index
SR.NO Title Slide No
1 Introduction- 3
2 1. Digital Marketing Topics- 4
3 2. Search Engine Marketing- 5
4 3. Search Engine Optimization (SEO)- 7
5 4. PPC/Google Advertising- 8
6 5. Social Media Marketing- 9
7 6. Email Marketing- 10
  • This digital marketing tutorial is to create
    awareness about digital marketing and help you
    understand the main fundamentals of Digital
    Marketing. In this tutorial, I have covered
    various topics in digital marketing. Lets start
    learning it.
  • Digital marketing has become a need in India,
    every individual is curious to know about digital
    marketing and how digital marketing works.
    Digital marketing is all about promoting business
    using digital channels like Internet, website,
    blogs, social media platforms, video marketing,
    mobile marketing, email marketing and many more.
    Digital marketing is becoming popular due to the
    increase in the number of internet users, mobile
    phone users and digital content.

1. Digital Marketing Topics-
  • Digital marketing is huge which includes many
    topics and sub-topics. To become a digital
    marketing expert, its important to have
    knowledge about all digital marketing topics. I
    am providing some list of it have look on it.
  • Social Media Marketing (SMM)
  • Search Engine Marketing (SEM)
  • PPC/Google Advertising
  • Affiliate Marketing
  • E-Mail Marketing
  • App Marketing
  • Influential Marketing
  • Online Reputation Management
  • Growth Hacking

2. Search Engine Marketing-
  • Search engine marketing is also known as inbound
    marketing. Search engine marketing means using
    the search engine as your primary marketing
    channel. Search engine marketing contains SEO and
    search advertising.
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3. Search Engine Optimization (SEO)-
  • Search engine optimization is one of the most
    important and major part of Digital Marketing.
    SEO is about getting organic traffic on websites
    from search engine sites like Google, yahoo, and
    Bing, etc. In the digital marketing world, SEO is
    as one of the most effective channel for getting
    visibility, traffic on the website without
    spending too much money.

4. PPC/Google Advertising-
  • PPC/Google advertising is another popular channel
    of digital marketing. Google Advertising/PPC
    advertising is about paid advertisements in
    search engines.
  • Google offers advertisements which appear in
    search engine results with the use of Google
    AdWords Google also offers Display Ads, which
    appear on the Google Display Network.
  • The Display Network is an extensive collection of
    outside, third-party websites that have partnered
    with Google and agreed to show Google ads. The
    Google AdWords auction is focused around keywords
    advertisers choose a list of keywords to target
    which are relevant to their business offerings,
    the words that people are most likely to use when
    searching for their product.

5. Social Media Marketing-
  • Social media marketing is about using social
    networking platforms and social media websites
    for digital marketing. Social media marketing is
    now becoming popular due to the increase in
    internet users and social networking users.
    Social media marketing is about promoting
    business using social networking platforms like
    Facebook, Twitter, Instagram, LinkedIn, and many
    such popular social media networking websites.

6. Email Marketing-
  • E-mail marketing is one of the best parts of
    digital marketing. Some peoples call it as bulk
    mail, some people call it mass mail.
  • Email marketing is a very old marketing channel
    though email is one of the most preferred
    communication channel for marketing after SMS and
    growth of WhatsApp and other marketing channels.
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