Top 7 Reasons Why Content Is Valuable In Digital Marketing

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Top 7 Reasons Why Content Is Valuable In Digital
Marketing

• Presented By- Abhinav Shashtri

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Index Index Index
SR.NO Title Slide No
1 Introduction- 3
2 1. Build Awareness- 4
3 2. Buildup Brand Image- 5
4 3. Content Improves Website Ranking- 7
5 4. Content Helps In Leads Generation- 8
6 5. Content Generate More Backlinks- 9
7 6. Content Acquire Conversion- 10
8 7. Content Is Foundation Of Digital Marketing- 11
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Introduction-

• Digital Marketing will be empty and pointless
  without content. A powerful and successful
  digital marketing strategy is dependent on many
  factors but content is one such driving force in
  digital marketing. It educates and builds the
  trust of the target audience. Moreover, a
  companys content strategy also powers the other
  factors of digital marketing and promotes the
  brands business presence online.
• In todays digital world, people are spending
  around 8 hours on an average each day in some of
  the other forms on the internet reading,
  listening, streaming or posting on various
  digital marketing platforms. Content Plays
  important roles such as driving traffic, building
  a brand image by fulfilling SEO and users needs.
  
• However, a digital marketing strategy will be
  successful but the content has to be quality
  informative, relevant and engaging. Here are a
  few points to help understand further why content
  is valuable in digital marketing, and how it
  makes a great effort in driving a brands success
  online.

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1. Build Awareness-

• Content is a great one that seamlessly connects
  with the target audience by spreading awareness
  regarding your business. It further helps in
  educating and informing them about the brand more
  officially. It also gives all relevant
  information to the consumer to make a balanced
  and good decision. Content tells your audience
  about your business and industry. It answers
  those basic questions that many of your potential
  customers asking.
• That lets the customer understand their future
  needs better, and it also saves So when you
  create content that informs your audience, you
  arent not only telling them interesting facts
  youre also providing them make the right buying
  decision and saving time and money on your end.

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2. Buildup Brand Image-

• Building a brands image is crucial to a digital
  marketing strategy and content plays a good role
  in ensuring that.
• Brands have to focus on building a strong
  relationship with the targeted audience. The most
  effective way is to give them high-quality
  content across social media platforms. Keep
  updating the fresh and quality content so that it
  is relevant to the audience and adds value
  consistently.
• The more value the brands content creates, the
  more are chances to build long term trust with
  the target audience. In the quickly changing
  digital world and trends brands have to work hard
  to gain and hold the trust of their target
  audience. Gaining confidence is useful for a
  company to build a positive image and reputation
  with the consumer and establish itself in the
  digital marketing industry.
• https//www.exltech.in/digital-marketing-course.ht
  ml

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3. Content Improves Website Ranking-

• Google is the worlds biggest search engine. As a
  result, it receives more than 1 trillion queries
  every year from users all over the world.
  Creating quality content and posting it to your
  website is the best way to reach those potential
  customers. To start, you first have to research
  the keywords that will help you reach up to your
  audience. Once you have a list of keywords then
  you are qualified to drive traffic to your site,
  you can create content around those keywords and
  optimize it for search engines ranking.
• Thatll help Google find them more quickly, which
  also helps them index your pages and show them in
  search results by improving your ranking.
• Keep that in mind, you need to constantly work on
  new content to rank in Google every day. The more
  you post, the more youll attract visitors to
  your site.

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4. Content Helps In Leads Generation-

• Great content is the most powerful key in
  creating new leads for the brand. Exciting and
  relevant content also helps in making good no of
  new leads. It interests and engages the consumer
  to start considering your particular product or
  service.
• It is especially beneficial for small businesses
  that rely on steady traffic to their website to
  grow their brand and boost sales.

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5. Content Generate More Backlinks-

• Content brings people to your site, and its also
  essential to your site that earns backlinks from
  other websites. Links are a key factor for SEO
  ranking. Its just like getting a vote of
  confidence in Googles eyes, and the more you
  have, the higher your site will rank.
• This means that if you acquire enough links from
  other sites, you can create pages of content, add
  them to Google, and rank them on the first page
  the day you publish them. So depending on your
  industry, earning a useful no of links may be
  enough to get your site on the first page of
  search results for some relevant keywords.

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6. Content Acquire Conversion-

• Content on your site earns new customers every
  time. It Helps visitors to takes action towards
  becoming a customer, its considered as a
  conversion. Those conversions are helpful in
  growing business. Getting your content to publish
  is the first step to earning more new
  conversions.

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7. Content Is Foundation Of Digital
Marketing-

• Before launching a digital marketing campaign,
  you need content. Content is the basis for SEO
  because it includes the pages which are going to
  be rank in search results. Content is the
  foundation of digital marketing because it makes
  up the landing pages that draw traffic to your
  ads.
• Content includes the blog posts you discussion on
  social media, and the words which improve your
  reputation online.
• That means the content is the heart of any
  digital marketing strategy. Its essential to
  success, and it has the potential to achieve long
  term success.
• https//www.exltech.in/

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