digital marketing course in ameerpet hyderabad - PowerPoint PPT Presentation

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digital marketing course in ameerpet hyderabad


" Comprehensive Digital Marketing course in Ameerpet, Hyderabad, take a revolutionary step into the dynamic field of digital marketing. The goal of this carefully crafted course is to provide students with the fundamental information and abilities needed to succeed in the rapidly evolving digital environment. " – PowerPoint PPT presentation

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Date added: 14 February 2024
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Title: digital marketing course in ameerpet hyderabad

Digital marketing types
  • Introduction to Digital Marketing
  • What is Digital Marketing
  • Types of Digital Marketing
  • Search Engine Marketing (SEM)
  • Search Engine Optimization (SEO)
  • Social Media Marketing (SMM)
  • Email Marketing
  • Content Marketing
  • Influencer Marketing
  • Affiliate Marketing
  • Online Advertising

  • Digital marketing, also called online marketing,
    is the promotion of brands to connect with
    potential customers using the internet and other
    forms of digital communication. This includes not
    only email, social media, and web-based
    advertising, but also text and multimedia
    messages as a marketing channel.
  • Digital marketing can help businesses build brand
    awareness and recognition. This is important for
    businesses that want to attract new customers and
    grow their business.

What is digital marketing ?
  • Digital marketing is any form of marketing that
    occurs online with the help of mobile, laptop,
    internet, etc. In addition to digital signage and
    technology that may not be connected to the
    internet. It can range from anything as complex
    as automated email marketing initiatives all the
    way down to the content choices on your websites
  • It involves leveraging the internet and
    electronic devices to connect with a target
    audience, build brand awareness, drive website
    traffic, generate leads, and ultimately, achieve
    business goals.
  • Digital marketing offers several advantages,
    including the ability to target specific
    demographics, track and measure campaign
    performance in real-time, and adjust strategies
    based on data and insights. It has become an
    essential component of modern business and
    marketing strategies due to the increasing
    reliance on digital technologies and the
  • Marketing has always been about connecting with
    your audience in the right place and at the right
    time. The only change from the old way of
    marketing is, you need to meet them where they
    are and spend their time the most, which is on
    the internet. This means the need for online
    marketing is more than offline marketing, which
    is not as effective as it used to be.

Types of Digital Marketing
  • Search Engine Marketing (SEM) This involves
    strategies to increase a website's visibility in
    search engine results pages (SERPs) through paid
    advertising (Pay-Per-Click or PPC) and organic
    efforts (Search Engine Optimization or SEO).
  • SEM is a very effective way for businesses to
    reach specific customers based on their search
    intentions. You can make your ads appear only to
    consumers who are searching using keywords
    closely related to your products or services.
  • Purpose Improve organic search visibility and
    rankings on search engine results pages (SERPs).
  • Use Cases
  • Increase website traffic.
  • Boost online presence and brand visibility.
  • Enhance user experience on the website.
  • Search Engine Optimization (SEO)SEO, or Search
    Engine Optimization, is a set of practices and
    strategies aimed at improving the visibility and
    ranking of a website in search engine results
    pages (SERPs). The ultimate goal of SEO is to
    increase the quantity and quality of organic
    (non-paid) traffic to a website.
  • SEO is an ongoing process, as search engines
    frequently update their algorithms, and
    competition for online visibility evolves.
    Staying informed about industry trends and
    regularly optimizing your website can help you
    maintain or improve your search rankings.

  • Purpose Increase website visibility through paid
    advertising on search engines.
  • Use Cases
  • Drive targeted traffic to specific landing pages.
  • Promote products or services with immediate
  • Compete for top positions in search engine
  • Social Media Marketing (SMM) Utilizing social
    media platforms like Facebook, Instagram,
    Twitter, LinkedIn, and others to connect with
    the target audience, build brand presence, and
    engage users through content and advertising.
  • biggest benefits of effective social media
    management is increased brand awareness and
    visibility. Your brand will become more
    recognizable and memorable by consistently
    posting engaging content and interacting with
    followers. This can lead to increased website
    traffic, sales, and customer loyalty
  • Purpose Build brand awareness and engage with
    the target audience on social media platforms.
  • Use Cases
  • Create and share content to foster brand loyalty.
  • Run targeted advertising campaigns.
  • Drive traffic to the website through social
  • Email Marketing Communicating with potential and
    existing customers through email. Email marketing
    is often used for promotions, newsletters,
    product updates, and customer relationship
  • Email marketing makes it easy for businesses to
    reach a wide range of potential customers due to
    the large number of people using the internet
    today. E-marketing is crucial for business for a
    few reasons, as it Allows you to find and target
    potential customers online. Lets you more
    efficiently communicate with your audience
  • Purpose Communicate with a targeted
    audience through personalized email campaigns.
  • Use Cases
  • 1.Nurture leads through email drip
  • 2.Promote products or services to a
    segmented audience.

  • Content Marketing Creating and distributing
    valuable, relevant, and consistent content to
    attract and retain a clearly defined audience.
    Content can include blog posts, articles, videos,
    infographics, and more.
  • Content marketing is a marketing strategy used to
    attract, engage, and retain an audience by
    creating and sharing relevant articles, videos,
    podcasts, and other media. This approach
    establishes expertise, promotes brand awareness,
    and keeps your business top of mind when it's
    time to buy what you sell.
  • Purpose Attract, engage, and retain a
    target audience through valuable and relevant
  • Use Cases
  • 1.Establish thought leadership in the
  • 2.Generate leads through informative content.
  • 3.Improve SEO by providing quality, shareable
  • Influencer Marketing Partnering with
    influencers, individuals with a significant and
    engaged following on social media or other
    platforms, to promote products or services to
    their audience. With influencer marketing, events
    can reach a wider audience through influencer
    networks and have direct access to their target
    audience. Furthermore, influencer marketing
    provides opportunities for creative
    collaborations and allows for authentic and
    personalized promotions.
  • Purpose Leverage the influence of individuals to
    promote products or services.
  • Use Cases
  • Reach a wider audience through influencer's
  • Build trust and credibility through endorsements.
  • Drive sales or increase brand awareness.

  • Affiliate Marketing A performance-based
    marketing strategy where businesses reward
    affiliates (partners) for driving traffic or
    sales to the business through the affiliate's
    marketing efforts.
  • Affiliate marketing is a performance-based
    marketing strategy where businesses, known as
    merchants or advertisers, reward affiliates, also
    known as publishers or partners, for driving
    traffic or sales to the merchant's products or
    services. It's a symbiotic relationship where
    both parties benefit the merchant gains exposure
    and sales, while the affiliate earns a commission
    for their promotional efforts.
  • Purpose Increase sales and leads by partnering
    with affiliates who promote products or services.
  • Use Cases
  • Expand reach through affiliate networks.
  • Pay for performance, with commissions based on
  • Benefit from third-party endorsements.
  • Online Advertising Displaying ads on various
    online platforms, including websites, social
    media, and search engines.
  • This can include banner ads, video ads, and other
    formats. Affiliate marketing is a
    performance-based marketing strategy where
    businesses, known as merchants or advertisers,
    reward affiliates, also known as publishers or
    partners, for driving traffic or sales to the
    merchant's products or services. It's a symbiotic
    relationship where both parties benefit the
    merchant gains exposure and sales, while the
    affiliate earns a commission for their
    promotional efforts
  • Purpose Display visual ads across various
    online platforms to reach a targeted audience.
  • Use Cases
  • 1.Increase brand visibility
    through display ads.
  • 2.Drive immediate traffic to a specific
    landing page.
  • 3.Reinforce marketing messages through

By incorporating a mix of these digital marketing
types into a comprehensive strategy, businesses
can achieve a more well-rounded and effective
online presence. The importance of each type
depends on the business goals, target audience,
and the nature of products or services being
promoted. A diversified approach allows
businesses to reach and engage with their
audience across various channels and
touchpoints.The importance of various types of
digital marketing lies in their ability to
address different aspects of a comprehensive
marketing strategy. Each type serves specific
purposes and can contribute to the overall
success of a business's online presence
  • Digital marketing has become an indispensable and
    dynamic component of modern business strategies.
    The multifaceted nature of digital marketing,
    encompassing various channels and techniques,
    allows businesses to connect with their target
    audience, enhance brand visibility, and drive
    meaningful engagement. The evolution from
    traditional marketing to digital strategies has
    brought about a paradigm shift in how businesses
    reach, communicate, and interact with consumers.
  • The importance of digital marketing lies in its
    versatility and adaptability to the evolving
    landscape of technology and consumer behavior.
    Search Engine Optimization (SEO), Search Engine
    Marketing (SEM), Social Media Marketing (SMM),
    Content Marketing, Email Marketing, Influencer
    Marketing, Affiliate Marketing, Online
    Advertising, Video Marketing, and Mobile
    Marketing each play a unique role, catering to
    specific business objectives and audience
  • Moreover, digital marketing enables businesses to
    measure and analyze campaign performance in
    real-time, allowing for data-driven
    decision-making and continuous optimization. The
    ability to target specific demographics,
    personalize content, and reach a global audience
    has transformed how brands connect with customers
    and build lasting relationships.

Thank you

  • Presenter name kathika.kalyani

  • Email adderss

  • Website
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