SEO - How a Content Marketing Agency Can Help You Increase Traffic

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How to Increase Organic Traffic on Your Website
with a Content Marketing Agency

• https//goodmanlantern.com/

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Content marketing is incredibly effective for
driving organic traffic to your website. But,
many businesses have gaps in their strategy
because they underestimate the importance of SEO.
Creating high-quality content is important, but
it must rank well on search engines if you are to
increase organic traffic levels. This article
explains why SEO is crucial and how you can
adjust your content to rank better on search
engine results pages (SERPs).
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Why is SEO Content Marketing Important?

• When somebody uses a search engine, a complex
  algorithm ranks all the relevant sites and
  displays them in an ordered list. Statistics show
  that 27.6 of people click on the top result.
  Only 0.63 of people click on a link from the
  second page of results. So, if your site doesnt
  appear near the top of the first page, you will
  not increase traffic in a meaningful way.

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Many of the elements that algorithms look for are
present in your content. Good SEO practices will
improve your rankings and increase organic
traffic on your website. There are other vital
elements of SEO, but content marketing is one of
the most effective. A good digital content
marketing agency can show you how to manage all
the important SEO elements.
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How to Improve Your SEO Content Marketing

• SEO content marketing is complex, and there are
  several elements you must get right. A digital
  content marketing agency can help you implement
  these changes.

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Use More Visual Content

• The type of content you use impacts SEO. Visual
  content includes images, videos, infographics,
  GIFs, charts and tables. Using more visual
  elements has been shown to boost your rankings
  and make your site more interesting for users.
• Our brains absorb and understand visual
  information easily compared with large blocks of
  text. So, people spend more time on the page if
  there is a visual stimulus, reducing your bounce
  rate (the percentage of people that leave the
  site after only viewing one page). A high bounce
  rate suggests your site is not useful/interesting,
  and your search rankings reflect this. In fact,
  Googles algorithms tend to prioritise pages with
  videos for this reason.

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Visual elements improve engagement too. Your web
page is 40 times more likely to be shared than
non-visual content. This drives more organic
traffic to your site and improves SEO at the same
time. Shares are one of the most efficient ways
to increase traffic, and visual content holds the
key. Its the reason why content marketing
services often focus heavily on visual elements.
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Get the Publication Frequency Right

• Publication frequency is a difficult balance to
  get right. You should post regularly to maintain
  an audience. But, posting too often can harm your
  strategy due to keyword cannibalisation. (The
  term used when two or more pages rank for the
  same keyword.) Although this seems like a
  positive, they are in direct competition, so
  neither performs as well.

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Consistency is essential, so you should always
post on the same day, at the same time. One or
two posts per week is a good baseline, but some
sites benefit from more. Blog posts, for example,
are more effective with a higher frequency.
Consider what you can keep up with because you
must remain consistent, even if you post less
often.
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Increase Backlinks

• A backlink is an incoming hyperlink to your page
  from another site. When somebody else links to
  your website, its a vote of confidence that
  proves it is valuable. Search engines track
  backlinks, and having more can increase your
  ranking.
• Creating high-quality, informative articles that
  many people are likely to reference is the best
  way to build backlinks. Start by doing a Google
  search for your keyword to see what pages rank
  well. This gives you an indication of the
  information that people want. Then, you can
  create posts that fill that need and give more
  detail than existing pages.

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Certain post formats get more backlinks too.
Why and what posts and infographics get 25.8
more links than how-to posts and videos.
Long-form articles get 77.2 more links than
short pieces. Focusing on these formats can
encourage more backlinks and help build your
sites authority. Guest posting on third-party
sites is beneficial too. Reach out to blogs that
write about your area of expertise and offer a
guest post. You can then include a link back to
the original post on your site. This is a simple
way to reach new potential customers and get a
backlink at the same time. Content marketing
services can assist you in developing a guest
posting strategy.
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Improve Keyword Research

• Keywords are central to SEO. Using the right
  words and phrases in your writing helps search
  engines match it with relevant user searches.
  Conducting keyword research shows you what people
  are searching for and which terms have the most
  competition. Being more specific can help you
  find keywords with less competition, making it
  easier to rank well for those terms.
• Use a combination of short and long search terms,
  and dont underestimate the influence of voice
  search. When searching via a voice assistant,
  people are more likely to use full sentences
  instead of short strings.

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You can use keyword research tools to give you
data about search volume for different terms. Use
these tools to do an in-depth analysis of your
chosen search terms and find the sweet spot
between search volume and competition.
Alternatively, a digital content marketing agency
can conduct this research for you.
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Use Social Media and Mailers to Drive Traffic

• Social media and mailers are both excellent for
  increasing organic traffic to your site. You can
  share things on social media and drive more
  traffic to supplement the clicks you get from
  search engines. Physical mailers with your web
  address on them also encourage visits from those
  that are less active online. Including a special
  offer on mailers is a simple way to increase your
  returns.

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Could an SEO Content Writing Agency Help You?

• SEO is very complex. Getting all the elements
  right is a challenge, and the requirements often
  change as search engines update their algorithm.
  Working with a digital content marketing agency
  is one of the most effective ways to get your
  content strategy right.
• Goodman Lantern offers award-winning SEO content
  marketing services. Get in touch today to discuss
  your needs and learn more about how we can help.

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THANKYOU!

• Goodman Lantern

• Phone

• Email

• Website

• 1 9292993999

• hello_at_goodmanlantern.com

• https//goodmanlantern.com/